Experience

Realtime Agency

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Associate Director | Accounts & Strategy

  • Sep 2022 - Present



Freelance

• Digital Marketing Consultant

  • Jun 2020 - Present



Keynes Digital

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Account Manager

  • Mar 2022 - Sep 2022



Fruition

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Digital Marketing Strategist

  • Apr 2021 - Mar 2022

  - Develop, oversee and manage cross channel strategy including organic, paid search, social, email from development to execution to optimization to ensure a consistent client message is being delivered to a strategic audience.- Manage internal and external communication and expectations to ensure work is delivered on-time, with excellent quality and within budget.- Train digital team members to ensure client success from data implementation and tracking to campaign strategy and execution. - Audit, evaluate and strategize full life-cycle marketing from web development to paid and organic outreach to conversion optimized web pages, including managing web development projects to ensure successful landing pages



Cathedral Collection

• Digital Consultant

  • Mar 2020 - Sep 2021



2U

• United States
• Education Administration Programs
• 700 & Above Employee

• Senior Paid Search Specialist

  • Mar 2020 - Apr 2021

  - Lead, manage and execute paid search (PPC) strategy, implementation, optimizations and analysis for multiple large universities.- Manage close to a million dollars in monthly paid search budget with accounts as large as $220,000 monthly budget to as small as $5,000 monthly budget.- Increased student leads and application submissions by 11% and 19%, respectively, while decreasing costs by 17%.- Integrate the paid search team with organic, social, display and conversion rate optimization teams to present fluid and cohesive marketing tactics to the target audience.- Communicate daily with internal team members to ensure cost and volume goals at all levels of the funnel are effectively met.



Crosby Marketing Communications

• United States
• Advertising Services
• 100 - 200 Employee

• Digital Program Manager

  • Sep 2018 - Mar 2020

  - Lead aspects of digital engagement with clients from inception to execution. - Implement a wide range of digital strategies including: paid search (PPC), email, search engine optimization (SEO), display, mobile, web development and content management.- Define, measure and analyze key performance metrics based off campaigns, strategies and cadences and use the reported metrics to grow future web traffic. - Communicate daily with clients on daily content management, strategy and reporting operations.

• Associate Digital Program Manager

  • Oct 2017 - Sep 2018

  - Regularly make web content updates to full suite of client websites using content management systems.- Perform keyword research and provide SEO recommendations to help content pieces rank well in search engines, which promoting services and driving traffic to websites.- Identify opportunities to produce and promote content on behalf of clients. - Organize large amounts of quantitative data into relevant and compelling takeaways for stakeholders.



Omnitracs

• United States
• Software Development
• 300 - 400 Employee

• Account Manager

  • Oct 2015 - Oct 2017

  -Maintained constant contact with key clients to develop service offerings and develop needs-Travelled to client sites to build operations analyses and present findings with arguments for change-Conducted business reviews and discovery calls for nearly 120 accounts to ensure clients needs were being met -Managed implementation experience for clients to establish strong client relationships for the future-Handled the entire sales cycle from open to closed and worked in tandem with technical engineers to make sure clients' on-boarding process was successful



NBCUniversal Telemundo Enterprises

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Digital Research Analyst

  • Jun 2014 - Dec 2014

  -Compiled internal data reports on specific shows for several large clients, including several Fortune 100 companies- Created quarterly, monthly, and weekly dashboards to track key performance indicators and metrics for strategic properties-Assembled internal figures to track all properties within NBC Universal's Hispanic network-Worked closely with the ad sales team to provide client facing deliverables including weekly and monthly status reports, strategy and meeting notes- Analyzed internal figures to create a favorable story to present to Ad Agencies



Postworks

• Media Production
• 1 - 100 Employee

• Intern

  • Jun 2012 - Aug 2012

  -Research potential chefs and restaurants to be contestants on the Food Network show "Chopped"-Contacted restaurants to get in touch with chefs about being contestants on the show-Formulated transcripts of in house interview for producer evaluation -Research potential chefs and restaurants to be contestants on the Food Network show "Chopped"-Contacted restaurants to get in touch with chefs about being contestants on the show-Formulated transcripts of in house interview for producer evaluation



Interactive One

• United States
• Online Audio and Video Media
• 1 - 100 Employee

• Intern

  • Jun 2012 - Aug 2012

  -Assisted in creating company reports to present to potential advertisers-Produced internal reports to present to senior management and the ad sales team -Assisted in creating company reports to present to potential advertisers-Produced internal reports to present to senior management and the ad sales team



ADI Construction of Virginia LLC

• United States
• Construction
• 1 - 100 Employee

• Intern

  • Jun 2011 - Aug 2011