Experience

Proteus Motion
• United States
• Wellness and Fitness Services
• 1 - 100 Employee
• Director, Growth Marketing

  • Oct 2022 - Present


RaiseRight (formerly ShopWithScrip)

• Sr. Manager - Growth Marketing

  • Oct 2021 - Oct 2022

  - Responsible for all acquisition marketing programs, including paid media, conversion rate optimization, lead nurture and marketing automation, and owning the marketing experimentation process - Design and implement new sprint testing process resulting in 46.4% more organization signups YoY - Revamp marketing data systems to provide segmentation opportunities leading to 19.3% higher open rate across nurture campaigns - Collaborated with product team to drive more effective onboarding… Show more - Responsible for all acquisition marketing programs, including paid media, conversion rate optimization, lead nurture and marketing automation, and owning the marketing experimentation process - Design and implement new sprint testing process resulting in 46.4% more organization signups YoY - Revamp marketing data systems to provide segmentation opportunities leading to 19.3% higher open rate across nurture campaigns - Collaborated with product team to drive more effective onboarding for users and build efficiency in paid media growth loop Show less



Thnks

• United States
• Software Development
• 1 - 100 Employee

• Sr. Growth Marketing Manager

  • Sep 2020 - Oct 2021

  Nashville Metropolitan Area - Day to day management of all paid media platforms, including social media, SEM, and content syndication - Decreased qualified lead cost and scaled program by 4x QoQ with minimal efficiency loss - Led email marketing efforts as company implemented Hubspot, orchestrating automated lifecycle marketing campaigns to drive revenue from new and existing users - Reimplemented Google Analytics and Google Tag Manager, increasing data cleanliness and creating systems that produced actionable… Show more - Day to day management of all paid media platforms, including social media, SEM, and content syndication - Decreased qualified lead cost and scaled program by 4x QoQ with minimal efficiency loss - Led email marketing efforts as company implemented Hubspot, orchestrating automated lifecycle marketing campaigns to drive revenue from new and existing users - Reimplemented Google Analytics and Google Tag Manager, increasing data cleanliness and creating systems that produced actionable insights for improving campaigns Show less



LOGE Camps

• United States
• Hospitality
• 1 - 100 Employee

• Digital Marketing Manager

  • Dec 2018 - Mar 2020

  Greater Seattle Area - Day to day management of SEO, SEM, Facebook advertising, display advertising, and email marketing resulting in a 2.55x increase in bookings YoY - Restructured and rewrote search engine marketing campaigns resulting in a 93% cost reduction and a cost per acquisition 56% below industry benchmark, on average across all campaigns - Created, tested, and optimized retargeting campaigns resulting in campaigns with ROAS as high as 38.61x and an average of 12.21x across all campaigns -… Show more - Day to day management of SEO, SEM, Facebook advertising, display advertising, and email marketing resulting in a 2.55x increase in bookings YoY - Restructured and rewrote search engine marketing campaigns resulting in a 93% cost reduction and a cost per acquisition 56% below industry benchmark, on average across all campaigns - Created, tested, and optimized retargeting campaigns resulting in campaigns with ROAS as high as 38.61x and an average of 12.21x across all campaigns - Audited marketing data systems, overhauled Google Analytics instance, and created dashboards for full visibility of marketing funnel, YoY performance, and channel performance - Led implementation of CRM, email marketing, and marketing automation platform Cendyn - Assisted in brand-building through regular contribution to the LOGE Camps blog Show less



Briovation

• United States
• Wellness and Fitness Services

• Marketing Director

  • Feb 2014 - Dec 2018

  Greater Nashville Area, TN - Led marketing strategy, planning, and execution for Briovation's subsidiary companies, including Jumpstart Foundry and Health:Further. Helped launch Health:Further, and led marketing to grow from 650 attendees in 2015 to 2100 attendees in 2018. - Designed strategies and executed campaigns in a variety of marketing channels, including email marketing, marketing automation, paid social, sales automation, and PR. - Conducted analysis on marketing channels and assets to optimize… Show more - Led marketing strategy, planning, and execution for Briovation's subsidiary companies, including Jumpstart Foundry and Health:Further. Helped launch Health:Further, and led marketing to grow from 650 attendees in 2015 to 2100 attendees in 2018. - Designed strategies and executed campaigns in a variety of marketing channels, including email marketing, marketing automation, paid social, sales automation, and PR. - Conducted analysis on marketing channels and assets to optimize conversion funnels. - Led implementation, strategy, and day-to-day execution of company's Pardot instance, creating marketing automation campaigns to assist in B2B sales efforts Show less



Undisputed

• Entertainment

• founding partner and director of strategy

  • Oct 2016 - May 2017

  Greater Nashville Area, TN - Founding partner of human-powered marketing system, subsidiary of Briovation - Worked with 15+ early stage healthcare startups to help them establish marketing best practices and identify promising channels early to help drive growth



Olivia Management

• United States
• Entertainment
• 1 - 100 Employee

• Intern Coordinator

  • Dec 2013 - Mar 2014

  Nashville, TN - Managed interns including work coordination and project management - Maintained analytics process to determine effectiveness of social media strategy - Designed social media advertising campaigns including a sustained campaign performance better than 90% of industry advertisements



Metropolitan Nashville & Davidson County Office of Management and Budget

• Finance Intern

  • Aug 2013 - Dec 2013

  Greater Nashville Area, TN Designed Citizen-Centric Reports to inform citizens of government performance. Conducted in-depth cultural analysis and developed cultural fit interview questions to improve hiring process.

• Intern

  • May 2013 - Aug 2013

  Greater Nashville Area, TN Created analytics process to determine effectiveness of social media marketing campaigns. Doubled efficiency of existing marketing campaigns. Oversaw growth of Facebook fanbase growth of 17% over 14 weeks.



The Myers Group

• United States
• Human Resources Services
• 1 - 100 Employee

• Sales and Analytics Intern

  • May 2012 - Aug 2012

  Duluth, Georgia Developed contact lists for account executives. Audited documents to be sent to clients for accuracy. Analyzed survey data to create benchmarks for healthcare satisfaction metrics.



Vanderbilt University

• United States
• Higher Education
• 700 & Above Employee

• Psychology Research Assistant

  • Aug 2011 - May 2012

  Greater Nashville Area, TN Analyzed, collected, entered, and coded data for study in educational psychology; presented research findings about increased learning outcomes of comparison to group of 20 students and faculty



Boy Scouts of America: Alabama-Florida Council

• Challenging Outdoor Personal Experience and Climbing Instructor

  • Mar 2011 - Jul 2011

  Enterprise, Alabma Mentored groups of 6-12 campers aged 13-17 to enhance leadership skills; taught teamwork strategies, creative problem solving, and facilitated collaborative behavior in context of high ropes course; directed camp programming and campfires to create fun and meaningful growth experiences for campers