Matt Frary
Senior Director of Public Relations at Bethesda Softworks- Claim this Profile
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Bio
Stacey "Flak" Conley
Matt is a sincere and dedicated person with an excellent sense of humor and outlook. He is a great leader who allows you to find your own way, but is always there if you need him. Matt's commitment and disposition made him a pleasure to work for!
Brandon Smith
Matt is the consummate PR pro -- proactive, insightful and a completely straight shooter. Pleasure to work with.
Stacey "Flak" Conley
Matt is a sincere and dedicated person with an excellent sense of humor and outlook. He is a great leader who allows you to find your own way, but is always there if you need him. Matt's commitment and disposition made him a pleasure to work for!
Brandon Smith
Matt is the consummate PR pro -- proactive, insightful and a completely straight shooter. Pleasure to work with.
Stacey "Flak" Conley
Matt is a sincere and dedicated person with an excellent sense of humor and outlook. He is a great leader who allows you to find your own way, but is always there if you need him. Matt's commitment and disposition made him a pleasure to work for!
Brandon Smith
Matt is the consummate PR pro -- proactive, insightful and a completely straight shooter. Pleasure to work with.
Stacey "Flak" Conley
Matt is a sincere and dedicated person with an excellent sense of humor and outlook. He is a great leader who allows you to find your own way, but is always there if you need him. Matt's commitment and disposition made him a pleasure to work for!
Brandon Smith
Matt is the consummate PR pro -- proactive, insightful and a completely straight shooter. Pleasure to work with.
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Experience
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Bethesda Softworks
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United States
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Computer Games
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400 - 500 Employee
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Senior Director of Public Relations
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Apr 2021 - Present
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Director Of Public Relations
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Apr 2018 - Apr 2021
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Assistant Director of PR
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May 2016 - Apr 2018
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Maverick PR [MavPR]
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Public Relations and Communications Services
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1 - 100 Employee
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Partner
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Jul 2007 - May 2016
Owner and Partner of boutique public relations agency focusing exclusively on the video game space. Work with clients that include major publishers such as Ubisoft, Square Enix, LucasArts, Universal and more as well as independent developers and self-publishers such as LEVEL-5, Bloober Team, Dark Vale Games and more. Develop and execute specialty public relations programs to fit individual needs of clients for games in all genres and all platforms, including AAA console games, PC titles, mobile games, handheld games, free-to-play browser-based games, MMOs and more. Plan and execute major event activities for PAX, GDC, E3 and other industry events as well as individual game events and product tours. Manage agency business including branding, web site development, planning, and more. Manage external contractors.
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Vivendi Universal Games
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Computer Games
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1 - 100 Employee
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Senior Global Public Relations Manager
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Apr 2005 - Jun 2007
Led global public relations efforts for a portion of VUG's lineup of AAA products, including major licensed and original franchises like Scarface: The World is Yours, Crash Bandicoot, Spyro the Dragon, and World in Conflict. Developed strategic PR plans for North American media while leading and coordinating global public relations outreach with territorial PR managers across the globe. Managed third-party agency to create an impact across all media segments, including online, print and broadcast. Managed a team of publicists and intern.
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Atari
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United States
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Computer Games
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200 - 300 Employee
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Senior Public Relations Manager
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Aug 2001 - Mar 2005
Led public relations efforts for Atari's (Infogrames) West Coast office and the lineup of core video games and major franchises produced there, including the Unreal Franchise, the Test Drive franchise, Stuntman and Driver titles, Enter the Matrix, Neverwinter Nights, Terminator games, Godzilla games, and many more. Drove community efforts for the Unreal franchise. Developed global PR strategies and coordinated with international PR Managers to execute plans on a global scale. Developed and managed significant media events, including E3 and other industry events as well as the annual media week that hosted more than 20 press representatives and dozens of developers. Managed a team of Associate PR Managers and worked closely with corporate PR, marketing and sales to create integrated plans that delivered key hits for inter-departmental milestones.
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The Bohle Company
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Senior Account Executive
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Jul 1999 - Aug 2001
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PowerPR
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Belgium
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Public Relations and Communications Services
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1 - 100 Employee
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Technology Writer
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Nov 1998 - Jul 1999
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American Petroleum Institute
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United States
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Oil and Gas
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Staff Writer/Directorial Assistant
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Jul 1995 - May 1998
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Education
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American University
B.A., Print Journalism