Matteo Boscolo

Web Analyst at Peak Metrics
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Contact Information
us****@****om
(386) 825-5501
Location
Bassano del Grappa, Veneto, Italy, IT
Languages
  • English Professional working proficiency
  • Italian Native or bilingual proficiency
Skills

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Edoardo Canella

Matteo è un professionista con una lunga esperienza in digital analytics e SEO. Ha una conoscenza verticale, e costantemente aggiornata su Google Analytics, Google Tag Manager e strumenti di misurazione per progetti digitali. È una persona dotata di grandi doti analitiche e possiede una naturale capacità di interpretare e rendere semplice la lettura dei dati allo scopo di effettuare scelte strategiche data-driven su progetti digitali e e-commerce.

Alessia Smeragliuolo

Ho avuto il piacere di lavorare con Matteo in diverse occasioni e si è sempre dimostrato al di sopra delle aspettative con dei risultati eccellenti. Preciso, puntuale e determinato con una mente analitica e strategica. I suoi punti di forza sono Analytics, Google Tag Manager e tutto il mondo SEO.

Giacomo Callegari

Ho il piacere di essere collega di Matteo nel team SEO di Site by Site. Alcune delle sue qualità sono senza dubbio la curiosità e la passione che lo spingono ad approfondire ogni aspetto del suo lavoro. È un punto di riferimento in Site by Site soprattutto sulla Web analitycs e Google Tag Manager. Le sue ottime doti relazionali, inoltre, gli permettono di essere un vero e proprio consulente sia per i colleghi che per i clienti

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Credentials

  • Google Analytics 4 Certification
    Google
    Aug, 2022
    - Nov, 2024
  • Migrating from Universal Analytics to Google Analytics 4 (GA4)
    LinkedIn
    Jan, 2022
    - Nov, 2024
  • Advanced Google Tag Manager
    CXL
    Apr, 2021
    - Nov, 2024
  • BigQuery
    CXL
    Apr, 2021
    - Nov, 2024
  • Data presentation and visualization
    CXL
    Apr, 2021
    - Nov, 2024
  • Google Analytics Audit
    CXL
    Apr, 2021
    - Nov, 2024
  • Google Analytics 4
    CXL
    Mar, 2021
    - Nov, 2024
  • Google Data Studio
    CXL
    Mar, 2021
    - Nov, 2024
  • Applicare il GDPR
    HARD SERVICE S.R.L.
    Feb, 2021
    - Nov, 2024
  • Content Marketing
    HubSpot Academy
    Dec, 2019
    - Nov, 2024
  • Google Analytics Avanzato
    Google
    Jan, 2017
    - Nov, 2024
  • Inbound certification
    HubSpot Academy
    Jan, 2017
    - Nov, 2024
  • Concetti fondamentali di Google Tag Manager
    Google
    Jan, 2016
    - Nov, 2024
  • Crescere in Digitale
    Google
    Jan, 2016
    - Nov, 2024
  • Eccellenze in Digitale
    Google
    Jan, 2016
    - Nov, 2024

Experience

  • Peak Metrics
    • Italy
    • Advertising Services
    • 1 - 100 Employee
    • Web Analyst
      • Jan 2020 - Present

    • Search Engine Optimization Specialist
      • Jan 2020 - Present

    • Co-Founder
      • Jan 2020 - Present

      a collective of two Digital Marketing freelancers, experts in maximizing your investment in digital marketing channels to drive qualified traffic, leads and purchases to your brand.

  • Site by Site
    • Italy
    • Advertising Services
    • 1 - 100 Employee
    • Web Analyst
      • Jun 2020 - Present

      I was in charge of creating a cross-platform team to manage web analytics across the organization, using Google Analytics, Data studies and Tag managers.I created processes and systems to ensure that all projects had a shared standard in terms of data collection and legal regulations (GDPR).I participated as a web analytics instructor in some internal courses.

    • Search Engine Optimization Specialist
      • Jun 2019 - Present

      Site by Site is a Google premium partner agency with a portfolio with over 150 clients. As a SEO Specialist I worked on strategic planning for website and e-commerce, I had the opportunity to work on International keyword research (Italian, English, German, French, Spanish) and technical audit and reporting. During the development of a new website, I was in charge of website architecture design, website migration management, and on-page optimization. I also broadened my experience in the field of web analytics, web tracking and tag management, building system and processes to scale web analytics implementation across the whole organization. I extensively reported my work in Google Data Studio.I taught web analytics & inbound marketing techniques in different internal courses.

  • Cloudnova srl
    • Italy
    • Business Consulting and Services
    • 1 - 100 Employee
    • Search Engine Optimization Specialist
      • Dec 2018 - May 2019

      I was in charge of SEO strategic planning for website and e-commerce. I also took part in internal and external training as SEO instructor.I had the opportunity to apply Inbound Marketing techniques and strategies, including marketing automation and lead score design and implementation.I have been using Google Analytics assiduously for monitoring and tracking performance together with Google Tag Manager and Google Data Studio.

    • Frontend Web Developer
      • Dec 2017 - May 2019

      Cloudnova is a Hubspot Gold partner agency. I joined the agency as a developer of websites, landing pages, and small e-commerce. While I was working here I broaden my knowledge of front- end languages and web architecture.

  • CodeFish Studio
    • Australia
    • Software Development
    • 1 - 100 Employee
    • Frontend Web Developer
      • Sep 2017 - Dec 2017

      I participated in the development of a Shopify E-commerce as a Front-end developer (Remote). I participated in the development of a Shopify E-commerce as a Front-end developer (Remote).

  • SIA – insurance digital evolution
    • Italy
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Junior Data Analyst
      • Oct 2014 - Aug 2017

      SIA is a company with over 100 employees operating in the insurance world. Here I had the opportunity of working on analysis and reporting of possible issues in the data sets of a Cloud- based software. I also worked on exposing new software features or new data visualization opportunities, in collaboration with Project Managers and the Help Desk. I used Excel extensively, including macro development. SIA is a company with over 100 employees operating in the insurance world. Here I had the opportunity of working on analysis and reporting of possible issues in the data sets of a Cloud- based software. I also worked on exposing new software features or new data visualization opportunities, in collaboration with Project Managers and the Help Desk. I used Excel extensively, including macro development.

Education

  • I.T.I.S. "E. Fermi"​ Bassano del Grappa
    High school diploma in Computer Science, Industrial Information Technology
    2003 - 2009
  • C. Pollini
    Bachelor’s degree in Sound computing Technology, Acoustics
    2010 - 2014
  • CXL
    Digital Analytics Minidegree
    2021 - 2021

Community

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