Growth Manager

• Nov 2022 - Present

- Everything Inbound and Outbound - Align Outbound efforts with company needs - Working with Sales to Improve velocity - GTM strategy - Affiliation - Everything Inbound and Outbound - Align Outbound efforts with company needs - Working with Sales to Improve velocity - GTM strategy - Affiliation

Member

• Jul 2023 - Present

Selected to be part of Nova Talent, the merit-based access network where the top 3% of talent connect with each other, develop and accelerate their careers Selected to be part of Nova Talent, the merit-based access network where the top 3% of talent connect with each other, develop and accelerate their careers

Mentor

• Jan 2023 - Present

Selected as top 3% advisors for Startups. GrowthMentor is an on-demand platform where ambitious startups and entrepreneurs can match up with experienced growth mentors at reasonable and potentially disruptive pricing points. Selected as top 3% advisors for Startups. GrowthMentor is an on-demand platform where ambitious startups and entrepreneurs can match up with experienced growth mentors at reasonable and potentially disruptive pricing points.

Senior Performance Marketing Manager - Growth

• May 2021 - Dec 2022

- CRO - Optimize marketing budgets to reduce CAC and efficiently scale new customers - Test new channels and trends - Referral Program Optimization - Collaborate with marketing teams to guide A/B creative tests, incrementality tests, and spend scaling tests on campaigns online and offline to identify what works best - Managing Partnership and Affiliation campaigns - B2B funnel optimization (AARRR) - Constantly optimize marketing activities to improve return on investment - Improve CR of all TravelPerk's Landing Pages Show less

Head of Marketing

• Dec 2020 - May 2021

- Responsible for the coordination of marketing resources andcapacity planning with internal staff- Responsible for the coordination of Retention activities with Newsletters, SMS andpush- Responsible for all CRM activities- Drive and monitor A/B and multivariate experiments to optimize key performancemetrics; analyze findings, present recommendations and scale as necessary- Leverage data to understand the product conversion and engagement funnel; usedata to design marketing campaigns to influence the funnel metrics- Conceptualize and execute on multi-channel campaigns across the prospect andcustomer lifecycle, ensuring the alignment of communications and messagingacross all channels- Present ideas and final deliverables to internal and external teams, andcommunicate with senior leaders about marketing programs, strategies, andbudgets- Build, Lead and Manage the inbound marketing campaigns across search, socialand display channels- Measure ROI and KPIs and prepare and manage global digital marketing budget- Identify effectiveness and impact of current marketing initiatives with tracking andanalysis, and optimize accordingly Show less

Marketing Team Lead

• Oct 2018 - Dec 2020

- Responsible for the coordination of marketing resources and capacity planning with internal staff. - Works collaboratively across departments to ensure the implementation of integrated strategies.- Build, Lead and Manage the inbound marketing campaigns.- Managing, guiding and training of the digital marketing team and motivate them to achieve their goals.- Manage all digital marketing channels to ensure consistency.- Measure ROI and KPIs and prepare and manage global digital marketing budget- Oversee social media accounts- Manage and improve online content, considering SEO and Google Analytics- Liaise with product owners and sales to increase client satisfaction through cohesive strategies- Monitor competition and provide ideas to stand out- Stay up-to-date with digital technology developments Show less

Marketing Analyst and SEO Specialist

• Nov 2017 - Oct 2018

Start and manage market research using specific business tools. Find opportunities in comparison with competitors. Support the search analysis phase. Work with large amount of data to make predictions and estimates. Support Adwords, Bing Ads ,Facebook paid campaigns. Support Criteo, Intent Media, Media Alpha, Clicktripz, Display and affiliate marketing campaigns. Responsible for supporting the Head of performance Marketing or any SEM Manager in looking for opportunities to increase the volume of paid campaigns on Google Ads, Bing and Facebook in order to reduce CPAs. In charge of content optimisation and technical SEO with the goal of improving ranking on the main search engines and increasing organic traffic. Research and implement search engine optimization recommendations. Develop and implement link building strategy. Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords. Keep up-to-date with latest trends and best practices in SEO and SEM. In charge of growth of organic traffico for Kiwi Stories Show less

Data Monetization - Product Marketing

• May 2017 - Nov 2017

- Oversee the collection, measurement, analysis, visualization and interpretation of digital data illustrating user behavior on website. - Monetize advanced analytics digital insights and models by turning into actionable strategies for campaign management, churn management, product design and acquisition push for all segments and business units. - Use A/B testing and a variety of alternative methodologies to measure marketing effectiveness, attribution, and ROI - Development of the product "My Business View" - Show less

Co Founder

• Jul 2015 - Nov 2017

Telecronista

• Sep 2012 - Jun 2016