Experience

Good Morning Italia

• Italy
• Newspaper Publishing
• 1 - 100 Employee

• Marketing Manager

  • Nov 2022 - Present

  Marketing, strategy & growth for Good Morning Italia, a daily newsletter briefing thousands of Italian readers and companies. ⭐ 100k and growing subscribers ⭐ 97% satisfaction rate ⭐ Backed by Google (News Initiative)



EdilGo

• Italy
• Software Development
• 1 - 100 Employee

• Chief Marketing Officer

  • Mar 2021 - Jun 2022

  Milan, Lombardy, Italy Growth, growth, growth for EdilGo, the e-procurement solution that revolutionizes connectivity and automation for the construction industry. ⭐ 60% average monthly userbase growth ⭐ Top 100 Italian startups (Startup.eu)



estro

• Italy
• Advertising Services
• 1 - 100 Employee

• Consultant | Marketing Strategy | Digital Analysis

  • Nov 2020 - May 2021

  Bologna, Emilia Romagna, Italia Freelanced for a young and dynamic marketing agency focusing on branding and communication. Worked on both B2C and B2B projects.



ShopFully

• Italy
• Software Development
• 200 - 300 Employee

• Campaign Manager

  • Oct 2019 - Mar 2021

  Bologna, Italia Worked in one of the 100 most growing firms in Europe. In charge of campaign delivery and performance optimization for several top level clients (McDonald's, Barilla, Samsung...) • Managing CPI, CPA and CPP campaigns on desktop, mobile and in-app environments. • Focus on store visits and path to purchase optimizations. • Managed a portfolio of more than 40 brands



G-COM

• Strategist I Digital Analyst

  • Apr 2018 - Oct 2019

  Bologna, Italia G-COM is a media agency specialized in marketing strategies, business consulting and digital transformation, assisting clients in both B2C and B2B industries. • Responsible for defining and supporting the strategies of stakeholders, using a data-driven and performance marketing approach. • Consultant (discussion and reporting) and analyst (Google Analytics, adv campaigns, quantitative insights).



Ipsos

• France
• Market Research
• 700 & Above Employee

• Junior Quantitative Researcher

  • Oct 2016 - Apr 2018

  Milan Area, Italy Ipsos is the third largest global market research company, with offices in more than 80 countries. It is specialized in innovation, consumer insights and market understanding. • Worked as junior researcher, managing the whole quantitative research process of product and concept testing, from metholodogy to final reporting. • Developed and employed skills such as data analysis, data reporting, project management, client servicing and budgeting. • Worked for international… Show more Ipsos is the third largest global market research company, with offices in more than 80 countries. It is specialized in innovation, consumer insights and market understanding. • Worked as junior researcher, managing the whole quantitative research process of product and concept testing, from metholodogy to final reporting. • Developed and employed skills such as data analysis, data reporting, project management, client servicing and budgeting. • Worked for international clients such as Unilever, Mondelez and P&G among the various. Show less



L'Altra Babele

• Project Manager and Marketing Specialist

  • Nov 2013 - Jul 2015

  Bologna, Italia L'Altra Babele is a nonprofit association specialized in social events and activities focused on promoting sustainable mobility and bike sharing. Team leader of fundraising events and projects. Along with my team, we managed to raise 3000 euros in the first organized event, with an attendance of more than 1000 people gained through social media awareness and cost-effective guerrilla marketing strategies (ROI 170% approx).



Ministero dell'Interno

• Government Administration
• 1 - 100 Employee

• Polling Station Supervisor

  • Jan 2013 - Feb 2013

  Bologna Area, Italy In the occurrence of 2013 general elections in Italy, I was invited to supervise the voting process in one of the locations set up in the metropolitan area of Bologna. During this wonderful experience I: • Set up the polling station and prepared all the required administrative documents • Was responsible for the compliance of all legal standards • Assisted and supervised the voters during the whole voting process



Various part-time jobs

• Event promoter, PR, Hospitality

  • 2009 - 2013