Experience

Laureus

• United Kingdom
• Non-profit Organizations
• 1 - 100 Employee

• Head of Communications

  • Jul 2020 - Present

  Leading communications, content, marketing and messaging for Laureus, the global sporting movement. From developing communications and marketing strategy to managing delivery of content, campaigns and coverage on a multimedia basis, this is diverse and challenging role. Working with a great team made up of in-house staff, external consultants and multi-national agencies, to develop bespoke activations and engagement for the Laureus brand, its associated partners and the athletes at its core. Starting this role in the middle of Covid-19 has forced new ways of working and developing content; a rewarding challenge! Show less



Clement Worrall Events

• United Kingdom
• Events Services
• 1 - 100 Employee

• Consultant - Communications & Content Development

  • Aug 2018 - Jul 2020

  Working with clients to identify, plan and deliver multi-platform communications campaigns across the world through the creation of unique content and media opportunities. Proud to work with a portfolio of exceptional on-going clients include Google, Rolls Royce Aerospace, Richemont, International Olympic Committee, Michelangelo Foundation, Alfred Dunhill and Laureus. 'Best in class' services include: Advising and delivering global brands on content campaigns, from strategy to reporting Developing PR ecosystems and tailored plans for application on a global basis Identifying resources and assets for communications leverage - both locally and Communicating brand values and successes through a 'storytelling' approach Engaging audiences through multi-media 'journey' Maintaining media contacts to ensure on-going editorial relevance and exposure Demonstrating impact through reporting and assessments Show less



Richemont International Limited

• London, United Kingdom

• Head of Content & Production

  • Jun 2010 - Aug 2018

  Planning and delivering the 365 content output across Richemont brands and activities - focused on video production, distribution and associated strategic marketing and communications across the holding group for some of the world's most established and recognised luxury brands. This role included: Working across projects and strategic activations to activate brand exposure and value To develop 'best in class' content activations and event-based opportunities To establish and leverage media relationships To integrate events and activations within 360 degree marketing campaigns Commissioning and overseeing delivering of original content with external teams Maintaining house style and quality across communications and marketing output Advising brands on positioning and placement Delivering 365 content across platforms Working on simultaneous production projects to tight deadlines and budgets Regularly working on content creation with celebrity supporters and Ambassadors as well as sponsors and other stakeholders (e.g. venues, cities and sponsors) Developing promotional and ‘teaser’ content with celebrity ambassadors for viral use Establishing and managing media partnerships to mutual benefit Managing a full-time team, plus additional staff on an event/project-basis Establishing reporting and assessment processes, tracking media contacts and value Managing budgets Show less



Richemont

• Switzerland
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Assistant Brand Manager Marketing

  • Nov 2001 - Jul 2010

  Working across a range of projects notably with Cartier and other of the groups 'maisons' to develop and deliver integrated communications plans. Moving through the organisation over the years, with increased responsibility and a focus on communications activities, notably major international media groups. Developing a wide-range of global media contacts; experience of planning and delivering media events and flagship shows alongside internationally-recognised global partners. A focus on developing editorially-credible branded content for multi-media use. Show less