Matt Crowley
Co-Chief Executive Officer at Studio71, LP- Claim this Profile
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Bio
Experience
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Studio71, LP
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United States
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Entertainment
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200 - 300 Employee
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Co-Chief Executive Officer
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Oct 2020 - Present
New York City Metropolitan Area
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Chief Revenue Officer
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Jun 2019 - Oct 2020
- Global Media Revenue management, sales, strategy, operations and investment. - Media, Content, Account Management, Sales Planning, Integrated Marketing, Ad Operations and Yield Management. - Domestic Teams in New York, Chicago, Detroit, Los Angeles and San Francisco. - International Media teams based in Toronto, London, Berlin, Milan and Paris.
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EVP Media Sales
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Mar 2017 - Jun 2019
Greater New York City Area As EVP of Media Sales, Matt is charged with monetizing Studio71’s premium published content. Matt heads up a national sales team in all key markets including New York, Chicago, Detroit and Los Angeles. His team works directly with marketers to align their message with the most contextually relevant content which appeals to their brand’s audiences via Studio71’s network of creators and channels across all platforms. Matt’s oversight spans sales, ad operations, pricing, planning… Show more As EVP of Media Sales, Matt is charged with monetizing Studio71’s premium published content. Matt heads up a national sales team in all key markets including New York, Chicago, Detroit and Los Angeles. His team works directly with marketers to align their message with the most contextually relevant content which appeals to their brand’s audiences via Studio71’s network of creators and channels across all platforms. Matt’s oversight spans sales, ad operations, pricing, planning, programmatic, sales strategy and yield to maximize revenue for Studio71 and it’s content publishers. His team helped develop Studio71 into the fastest growing digital video network. Tallying over 9 Billion monthly views, and reaching over 100M monthly active unique video viewers in the U.S., Studio71 is comprised of 1,200 Channels containing the most watched shows, like Rhett and Link’s Good Mythical Morning and FBE’s REACT. Studio71’s content resonates with engaged audiences for the hard to reach younger demographics. Matt’s team leverages Studio71’s first party subscriber data to offer targeting and control over placement so that an advertisers’ message aligns with the right content. Matt’s team also ensures brand safety of media placement on Studio71’s published content through a product he helped create called Context, which scans audio and visual data via machine based learning, prior to human review which allows for advertiser assurance of running along side appropriate content for their brand. Matt is based in the Greater New York City area, his teams are based across the U.S. and works closely with Studio71’s global offices including London, France, Germany and Canada.
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AOL
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United States
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Software Development
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700 & Above Employee
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National Head of Video Sales
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Nov 2014 - Mar 2017
Greater New York City Area Matt leads Aol's national video sales team whose focus is dedicated to new video product releases, ad revenue, sales strategy and merchandising Aol's differentiated video offering across top holding companies and advertisers. He and his team are committed to driving revenue across all video products under the Aol, Microsoft, Millennial Media & Verizon umbrella. Aol's video offering is inclusive of, but not limited to Aol's owned and operated properties such as Huffington Post &… Show more Matt leads Aol's national video sales team whose focus is dedicated to new video product releases, ad revenue, sales strategy and merchandising Aol's differentiated video offering across top holding companies and advertisers. He and his team are committed to driving revenue across all video products under the Aol, Microsoft, Millennial Media & Verizon umbrella. Aol's video offering is inclusive of, but not limited to Aol's owned and operated properties such as Huffington Post & TechCrunch, Microsoft video properties across MSN channels and Xbox, Millennial Media's mobile video offering consisting of over 70,000 SDK integrations across mobile app and web destinations, Aol's content syndication network comprised of 2,000 web destinations containing a library of 4MM pieces of monthly content, Aol's One Video offering which taps all open marketplace video inventory as well as emerging products through M&A inclusive of Verizon's emerging proprietary entities such as go90 and future products.
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Head of Video Sales and Strategy - East
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Nov 2014 - Dec 2015
Greater New York City Area
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Shazam
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United Kingdom
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Entertainment Providers
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1 - 100 Employee
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Director of TV Partnerships & Sales
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Jan 2014 - Nov 2014
Greater New York City Area Ad Sales
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Hulu
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United States
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Technology, Information and Internet
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700 & Above Employee
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Senior Account Executive
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Jun 2011 - Jan 2014
New York, NY Ad Sales
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A+E Networks
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United States
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Entertainment Providers
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700 & Above Employee
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Account Executive
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Nov 2008 - Jun 2011
New York, NY Ad Sales
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Discovery Inc
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United States
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Entertainment
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700 & Above Employee
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Ad Sales
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Jul 2002 - Nov 2008
TV Ad Sales Discovery Networks linear properties and as well as multi-platform opportunities covering agencies and clients in East and Central Territories.
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Education
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University of Delaware
Marketing