Experience

Flowstep

• Australia
• Software Development

• Co-founder & CEO

  • Mar 2022 - Present

  Tallinn, Harjumaa, Estonia Flowstep is a UX copilot that helps you design better products, faster. https://flowstep.ai/



Bondora

• Estonia
• Financial Services
• 100 - 200 Employee

• VP of Product

  • Apr 2021 - Dec 2022

  Tallinn, Harjumaa, Estonia - Responsible for a product org of 18, including Product Managers, Designers, Product Analysts, User Research - Built Product and Design teams from scratch - Organisational design, KPIs, and performance management - Product strategy and roadmap - 4 main product domains covering personal finance, investments, credit, and core (open banking/internal tools/KYC) - Lead 0-1 product initiatives when needed (Problem-->MVP in 2-3 months) - Cross-team collaboration with Engineering,… Show more - Responsible for a product org of 18, including Product Managers, Designers, Product Analysts, User Research - Built Product and Design teams from scratch - Organisational design, KPIs, and performance management - Product strategy and roadmap - 4 main product domains covering personal finance, investments, credit, and core (open banking/internal tools/KYC) - Lead 0-1 product initiatives when needed (Problem-->MVP in 2-3 months) - Cross-team collaboration with Engineering, Marketing, Risk, Legal, Support, Finance

• Senior Product Manager

  • Jun 2018 - Apr 2021

  Tallinn, Harjumaa, Estonia - First Product Manager to take ownership of the investment product from the CEO & Founder - Scaled Go & Grow (new investment product) to €20M+ recurring deposits per month - Saved €1M in costs from an a/b test - Built products and features focusing on activation, revenue, retention and referral KPIs - Worked with 2 teams of backend and frontend developers (10 people) - Roadmap, prioritisation, specifications, data analysis, customer research - Localized product into 24… Show more - First Product Manager to take ownership of the investment product from the CEO & Founder - Scaled Go & Grow (new investment product) to €20M+ recurring deposits per month - Saved €1M in costs from an a/b test - Built products and features focusing on activation, revenue, retention and referral KPIs - Worked with 2 teams of backend and frontend developers (10 people) - Roadmap, prioritisation, specifications, data analysis, customer research - Localized product into 24 languages and automated tooling - Interviews with influencers and other public speaking events - Learned a lot At different periods I was also leading Communications, Support, Brand, Influencer Marketing, and PR initiatives

• Head Of Communications, Support, PR

  • Jan 2018 - Jun 2018

  - Public speaking at global financial conferences, panel discussions, and other media interviews - Created an 'Advocates' community of customers to help grow our product across Europe - Established quality assessment framework for support tickets - Created KPIs for the investor support team - Achieved consistent >90% CSAT rating, and 4.5/5 on Trustpilot/Google reviews (raised from 2/5) - Created publishing plans for our company blog with 20 posts per month covering personal… Show more - Public speaking at global financial conferences, panel discussions, and other media interviews - Created an 'Advocates' community of customers to help grow our product across Europe - Established quality assessment framework for support tickets - Created KPIs for the investor support team - Achieved consistent >90% CSAT rating, and 4.5/5 on Trustpilot/Google reviews (raised from 2/5) - Created publishing plans for our company blog with 20 posts per month covering personal finance, portfolio performance statistics, financial popular culture, and internal news - Worked as a Copywriter for products, blog, marketing campaigns, and press releases - Spoke with 1000+ customers from all over Europe - Customer research and product testing

• Head Of Sales

  • Jun 2017 - Dec 2017

  Tallinn, Harjumaa, Estonia - Sales of complex API investment products to institutional investors, banks, and family offices - Relationship management with HNW retail clients - Company focus shifted toward building products for a mass market vs institutions



NatWest Group

• United Kingdom
• Banking
• 700 & Above Employee

• Mortgage Advisor

  • Jul 2015 - Jun 2017

  Birmingham, United Kingdom - Sold 600+ residential and buy-to-let mortgages, around £100M in business volume - Lead generation - More than 5,000 cold calls - Collaborated with senior stakeholders up to CEO and Chairman level on new digital mortgage advice projects - Interviewed and coached new staff - Created a customer service "skill-build" which was distributed to teams across the UK - Built strong relationships across internal and external networks - Self-generated a successful 8 figure business… Show more - Sold 600+ residential and buy-to-let mortgages, around £100M in business volume - Lead generation - More than 5,000 cold calls - Collaborated with senior stakeholders up to CEO and Chairman level on new digital mortgage advice projects - Interviewed and coached new staff - Created a customer service "skill-build" which was distributed to teams across the UK - Built strong relationships across internal and external networks - Self-generated a successful 8 figure business banking lead - CeMAP qualified Show less



Santander UK

• United Kingdom
• Banking
• 700 & Above Employee

• Customer Service Advisor

  • Aug 2014 - Jul 2015

  Birmingham, United Kingdom - Lead generation for private bankers, business managers and mortgage advisors - Worked in 10's of branches across the Midlands region - Consistently exceeded all targets