Matt Woehrmann
Chief Client Officer at Doe-Anderson- Claim this Profile
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Topline Score
Bio
Singleton Beato
Matt is a very rare breed of executive who is equally dedicated to the success of his team and delivering effective solutions for clients. Moreover, and most importantly, he is an inclusive leader in the truest sense. While in the last year we've certainly seen a multitude from the C-Suite declare their commitment to progressing DE&I, Matt has long been doing the actual work to invest resources, along with his personal time and energy, to coach, mentor, guide and actively sponsor diverse talent. I have seen the actual results of Matt's commitment to invite and promote more diverse talent within our industry. In fact, I often refer to the outcomes of his advocacy as an example of inclusive leadership during my presentations to executives who need a deeper understanding of what truly "doing the work" to increase DE&I actually means. During our time as colleagues, Matt was always the leader that I selected as my partner for important initiatives to engage, develop and inspire diverse students and employees. He was, and is, a joy to work with and even though we no longer work together, I continue to be very proud of the work that he does to ensure that people from underrepresented communities feel that they have a strong and authentic champion in him.
Carmine Battista
During our years together at Mccann, Matt was very mindful of ensuring the agency met its annual financial targets and consistently performed at or above market results. Matt did this by ensuring the agency’s pricing was commensurate with its exceptional product and services. He also held his business leadership and agency CFO accountable for monitoring and managing utilization/realization rates while maintaining a zero tolerance for excessive overhead costs. Matt has always acknowledged an agency cannot simply be famous but must also monetize on its strong brand reputation. Matt would be an invaluable asset to any organization and is a CEO who understands and embraces the return-on-investment mantra.
Singleton Beato
Matt is a very rare breed of executive who is equally dedicated to the success of his team and delivering effective solutions for clients. Moreover, and most importantly, he is an inclusive leader in the truest sense. While in the last year we've certainly seen a multitude from the C-Suite declare their commitment to progressing DE&I, Matt has long been doing the actual work to invest resources, along with his personal time and energy, to coach, mentor, guide and actively sponsor diverse talent. I have seen the actual results of Matt's commitment to invite and promote more diverse talent within our industry. In fact, I often refer to the outcomes of his advocacy as an example of inclusive leadership during my presentations to executives who need a deeper understanding of what truly "doing the work" to increase DE&I actually means. During our time as colleagues, Matt was always the leader that I selected as my partner for important initiatives to engage, develop and inspire diverse students and employees. He was, and is, a joy to work with and even though we no longer work together, I continue to be very proud of the work that he does to ensure that people from underrepresented communities feel that they have a strong and authentic champion in him.
Carmine Battista
During our years together at Mccann, Matt was very mindful of ensuring the agency met its annual financial targets and consistently performed at or above market results. Matt did this by ensuring the agency’s pricing was commensurate with its exceptional product and services. He also held his business leadership and agency CFO accountable for monitoring and managing utilization/realization rates while maintaining a zero tolerance for excessive overhead costs. Matt has always acknowledged an agency cannot simply be famous but must also monetize on its strong brand reputation. Matt would be an invaluable asset to any organization and is a CEO who understands and embraces the return-on-investment mantra.
Singleton Beato
Matt is a very rare breed of executive who is equally dedicated to the success of his team and delivering effective solutions for clients. Moreover, and most importantly, he is an inclusive leader in the truest sense. While in the last year we've certainly seen a multitude from the C-Suite declare their commitment to progressing DE&I, Matt has long been doing the actual work to invest resources, along with his personal time and energy, to coach, mentor, guide and actively sponsor diverse talent. I have seen the actual results of Matt's commitment to invite and promote more diverse talent within our industry. In fact, I often refer to the outcomes of his advocacy as an example of inclusive leadership during my presentations to executives who need a deeper understanding of what truly "doing the work" to increase DE&I actually means. During our time as colleagues, Matt was always the leader that I selected as my partner for important initiatives to engage, develop and inspire diverse students and employees. He was, and is, a joy to work with and even though we no longer work together, I continue to be very proud of the work that he does to ensure that people from underrepresented communities feel that they have a strong and authentic champion in him.
Carmine Battista
During our years together at Mccann, Matt was very mindful of ensuring the agency met its annual financial targets and consistently performed at or above market results. Matt did this by ensuring the agency’s pricing was commensurate with its exceptional product and services. He also held his business leadership and agency CFO accountable for monitoring and managing utilization/realization rates while maintaining a zero tolerance for excessive overhead costs. Matt has always acknowledged an agency cannot simply be famous but must also monetize on its strong brand reputation. Matt would be an invaluable asset to any organization and is a CEO who understands and embraces the return-on-investment mantra.
Singleton Beato
Matt is a very rare breed of executive who is equally dedicated to the success of his team and delivering effective solutions for clients. Moreover, and most importantly, he is an inclusive leader in the truest sense. While in the last year we've certainly seen a multitude from the C-Suite declare their commitment to progressing DE&I, Matt has long been doing the actual work to invest resources, along with his personal time and energy, to coach, mentor, guide and actively sponsor diverse talent. I have seen the actual results of Matt's commitment to invite and promote more diverse talent within our industry. In fact, I often refer to the outcomes of his advocacy as an example of inclusive leadership during my presentations to executives who need a deeper understanding of what truly "doing the work" to increase DE&I actually means. During our time as colleagues, Matt was always the leader that I selected as my partner for important initiatives to engage, develop and inspire diverse students and employees. He was, and is, a joy to work with and even though we no longer work together, I continue to be very proud of the work that he does to ensure that people from underrepresented communities feel that they have a strong and authentic champion in him.
Carmine Battista
During our years together at Mccann, Matt was very mindful of ensuring the agency met its annual financial targets and consistently performed at or above market results. Matt did this by ensuring the agency’s pricing was commensurate with its exceptional product and services. He also held his business leadership and agency CFO accountable for monitoring and managing utilization/realization rates while maintaining a zero tolerance for excessive overhead costs. Matt has always acknowledged an agency cannot simply be famous but must also monetize on its strong brand reputation. Matt would be an invaluable asset to any organization and is a CEO who understands and embraces the return-on-investment mantra.
Experience
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Doe-Anderson
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United States
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Advertising Services
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100 - 200 Employee
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Chief Client Officer
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Jan 2023 - Present
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EVP, Managing Director - Global Brands
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Jun 2021 - Jan 2023
Leading integrated business with the global Maker's Mark brand and agency relationship with Beam Suntory Inc. Developing the agency's capabilities to create solutions for global brands from within its small agency culture and fiercely independent position in the industry.
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Advertising For Change
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Advertising Services
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1 - 100 Employee
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Board Chair & Co-Founder
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Jan 2017 - Dec 2022
Advertising for Change is working toward an ambitious and important mission to make Atlanta the most diverse ad agency community in the United States. In 2017, my co-founders came from four different competitors and committed our agencies to join forces to create a more diverse agency community that better reflects not only our city but consumers we speak to in our work. Though a pressing issue in the industry overall, we recognized that being in Atlanta, one of the most diverse cities in the country with the history it has, we had an extra responsibility to lead. In our first 4 years, we hosted over 40 highly talented professionals in our unique cross-agency internship program, shared a ton of learning and experience, and hired numerous individuals into full-time jobs. We were honored in year one to be named the 4As MAIP “Agency of the Year.” In 2021, we will host our largest MAIP intern class yet, and we will add another class in the fall of young talent from Atlanta HBCUs. We have grown our membership to 8 of the city’s largest agencies. But we have a long way to go. We continue to work to evolve and grow our program, engaging talent in high school, mentoring black-owned start-ups, and driving transparency and accountability in our city. The passionate people across member agencies are doing the work to provide opportunity to all and to make our business more creative, effective and influential through diversity. Show less
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Sabbatical
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Feb 2020 - May 2021
After a 26-year ad agency career, after the sale of the agency I had led as CEO for nearly five years, I had the unique opportunity to take a conscious step back from the industry for a while. During 2020, I was fortunate to: --Devote my time and experience to meaningful pro-bono efforts I am passionate about – leading Advertising for Change, advising Her Term on marketing, delivering food to needy seniors in Atlanta for Meals on Wheels, each with generous amounts of learning and perspective. —Mentor and advise some talented folks who were displaced by the pandemic. --Get to know my family better, be home for breakfast and homeschooling, play at recess, take a 3-week RV trip from Atlanta to the Upper Peninsula of Michigan, take numerous multi-day road trips. Have extended time in northern Michigan without (many) conference calls and emails. Welcome my mom to Atlanta for 6 weeks over the holidays. --Become a dog person for the first time in my life (at least MY dog) --Watch the industry respond to major crises like COVID and racial justice, and learn from that. --Spend a lot of time in nature and at a slower pace with headspace to think and grow and thoroughly evaluate what was right for what was next. Show less
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Fitzco
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United States
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Advertising Services
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100 - 200 Employee
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CEO
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Jun 2015 - Jan 2020
I joined Fitzco as the second CEO in the 32-years of the agency. I was charged to lead a transformation of the historic Atlanta agency which was acquired by McCann in 1998 and build an offering for future growth with national brands. Our new senior leadership team succeeded in diversifying our talent pool and modernizing our offering, contributing to explosive 45% growth in just the first two years while exceeding revenue and margin targets. We rebranded from Fitzgerald & Co. to “Fitzco” with a new visual identity to modernize the brand. We built social media, comms strategy and paid search disciplines and launched an in-house content studio. We grew to have our biggest year ever with Coca-Cola and added French’s, Checkers & Rally’s, Shoe Carnival, Harry’s, Pillsbury, Monday Night Brewing, MGM and Hilton to our roster. We upgraded our media offering, merging with Minneapolis agency CompassPoint in 2018 and creating an integrated team north and south. We wrote 1,000 songs for Coca-Cola. Bought back the block with Rick Ross for Checkers & Rally's. We made Mustard Ice Cream with French's. We launched a Weiner War. Fitzco became the most awarded agency in the Southeast with wins at Cannes, EFFIEs, One Show, D&AD and Clio to name a few. To energize the culture and help attract progressive new talent, we moved our office to the creative West Midtown area of Atlanta, renovating an old slaughterhouse into one of the best office spaces in the city. It cleaned up at architectural awards shows and is LEED certified. Being both a design buff and a tree hugger, this was a very satisfying passion project. It contributed hugely to our cultural transformation. In 2020, Fitzco's founder had a renewed passion to lead the company he started and bought the agency back from McCann, taking over again as CEO. I’m excited for the agency’s independent future and to watch its continued success. Show less
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McCann Worldgroup
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Advertising Services
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700 & Above Employee
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EVP, Worldwide Account Director - Coca-Cola
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Sep 2007 - Dec 2017
I was appointed to put my international experience to work and take the lead of McCann’s global cross-agency relationship with Coca-Cola. A historic client for the network, Coke was in a state of transition from heavy dependence on networks and AORs to a multi-agency model with creative-driven boutiques and independents. The agency was losing creative assignments around the world and revenue was in decline. First based in Atlanta, I immersed myself in the Coke culture and developed a web of transparent relationships with client leaders and decision makers, identifying where networks had lost their way. Coca-Cola still needed networks to execute across markets for global brands, but to win back a role as strategic and creative partner, we needed to focus intensely on creativity and innovation which attracted them to smaller shops. Around the world, we implemented a strategic business plan that included thought leadership, proactive creative efforts, talent investments, and even launching client-dedicated units to deliver focused talent and creativity. We were awarded key global creative assignments while growing business across developing disciplines such as shopper marketing and healthcare, leveraging specialist agencies across Worldgroup. All while adding to our position as a critical network to implement work across markets. We staved off the decline and accomplished 37% revenue growth during my time as global leader. We expanded our geographic footprint and influence across disciplines. And most importantly, we reshaped the agency’s approach to the client to maintain and grow an iconic 75-year relationship, now holding the position of the client’s most significant global network partner. Show less
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EVP, Worldwide Account Director
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Mar 2013 - Oct 2013
General Motors/Chevrolet BrandIn addition to my Coke role, I was appointed to a temporary special assignment during March - September 2013. During the shift from a two-agency (McCann & Goodby) to single-agency model for Commonwealth//McCann, McCann's dedicated global agency for Chevrolet, I helped assess the international organization and led agencies in our markets outside North America through this transition. This included change management, communication, regional office leadership changes and team building and engagement with the agency and client central global teams. Show less
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SVP, Director of Client Services
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Mar 2004 - Aug 2007
Clients:General Motors of Mexico, L'Oreal, ExxonMobil, Microsoft, Intel, Cadbury, Unilever, J&J, UPS
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VP, Account Director
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Nov 2000 - Mar 2004
Client: Buick Brand: New Vehicle Launches, Buick Golf Marketing, Tiger Woods relationship
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Doner
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United States
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Advertising Services
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300 - 400 Employee
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Account Director
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1999 - 2000
Client: Mazda Brand Client: Mazda Brand
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Campbell Ewald
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Advertising Services
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400 - 500 Employee
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Communications Planning Supervisor
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1993 - 1999
Clients: Chevrolet Trucks, Cars, Motorsports Clients: Chevrolet Trucks, Cars, Motorsports
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Education
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Albion College
B.A., Communication with Political Science Concentration
Community
