Marketing Lead

• Apr 2023 - Present

Marketing Lead

• Aug 2022 - Mar 2023

- Led team of 3 marketers to successfully execute marketing campaigns and projects - Analyze and report on campaign performance/monthly ROI to leadership team, providing insights and recommendations for optimization and improvement - Successfully brought SEO in-house, resulting in a cost savings of $7000 per month for the company - Developed and implemented an SEO strategy that improved search rankings and organic traffic - Developed and implemented the entire marketing strategy for the company, resulting in a significant increase in brand awareness and lead generation - Created a marketing to sales funnel and developed tracking systems to measure the effectiveness of marketing efforts - Led the most successful webinar in the company's history, resulting in 50% more leads and attracting some of the largest companies in the US - Collaborated with the Atlassian team to develop and implement strategies that aligned with the company's overall business goals and objectives - Developed and implemented marketing initiatives that effectively communicated the value of MARS (Marketplace Analytics Research Service) to target audiences and drove adoption among Atlassian app vendors - Successfully led and managed Pink 23 marketing event with 800+ attendees, aligning event strategy with company goals and brand messaging through coordination with cross-functional teams. - Ensured cost efficiency and high quality standards by managing event budget, negotiating vendor contracts, and collaborating with external partners and sponsors to maximize ROI. Show less

Marketing Coordinator

• Jan 2020 - Mar 2022

- Led and ensure the consistency in the messaging, branding, content, and look-and-feel of all internal and external communications and marketing materials—coordinating and socializing with content, creative, sales, and broader organizations - Agency management, including scope development, ongoing strategy work, and ensuring strong execution of marketing plans - Own the development of landing pages, advertising assets, A/B tests, and integrated campaigns designed to drive high-quality lead generation for the growth team (e.g. 200% revenue growth month-over-month with an average ROI of 850%) - Develop and execute B2B marketing plans that may include PPC, email campaigns, participation in industry conferences and events, webinars, and website updates - Original digital content creation including blogs, promotional videos, landing pages, graphics, and newsletters - Guide the content creation process, providing clear and objective opinions while working collaboratively with marketing, product development, and other departments - Responsible for hiring, performance management, and team member development Show less

Sales Associate

• Sep 2019 - Mar 2020

- Maintained a personal sales average above $6,000 dollars per month. - Priced merchandise, stocked shelves and took inventory of supplies. - Notified customers to upcoming sales, events and promotions. - Shared best practices for sales and customer service with other team members to help improve the store's efficiency. - Maintained a personal sales average above $6,000 dollars per month. - Priced merchandise, stocked shelves and took inventory of supplies. - Notified customers to upcoming sales, events and promotions. - Shared best practices for sales and customer service with other team members to help improve the store's efficiency.

Junior Digital Marketer

• 2019 - 2019

- Managed Amazon and Google ad campaigns for three client brick-and-mortar companies. - Generated reports detailing sales trends, audience behavior, and product performance to assess and scale ad campaigns. - Handled customer inquiries, complaints, billing questions, payment extensions/service requests, and shipping. - Managed Amazon and Google ad campaigns for three client brick-and-mortar companies. - Generated reports detailing sales trends, audience behavior, and product performance to assess and scale ad campaigns. - Handled customer inquiries, complaints, billing questions, payment extensions/service requests, and shipping.

Door to Door Sales Representative

• Apr 2018 - Oct 2018

- Participated in cross-Canada sales tour targeting door-to-door SmartHome product promotions - Ranked top 5 rookies in Calgary office; consistently placed 2nd in all of Canada for multiple weeks - Sold over $30,000 in equipment with 15-50% closing rate - Engaged with 30-50 potential customers daily, showcasing strong communication and interpersonal skills - Participated in cross-Canada sales tour targeting door-to-door SmartHome product promotions - Ranked top 5 rookies in Calgary office; consistently placed 2nd in all of Canada for multiple weeks - Sold over $30,000 in equipment with 15-50% closing rate - Engaged with 30-50 potential customers daily, showcasing strong communication and interpersonal skills