Experience

American Feeders

• United States
• Sporting Goods Manufacturing
• 1 - 100 Employee

• Sales Manager

  • Oct 2023 - Present

  Develop and execute sales, marketing, and product development strategy for new section of business (outdoor product) within an existing 60+ year old company in the electrical utility industry. Develop and execute sales, marketing, and product development strategy for new section of business (outdoor product) within an existing 60+ year old company in the electrical utility industry.



Mustad Fishing

• Norway
• Sporting Goods Manufacturing
• 1 - 100 Employee

• National Sales Director

  • Feb 2022 - Jun 2023

  Delivered leadership to a team of expert internal sales reps and external rep agencies, comprising more than 600 independent dealers, distributors, big box retailers, and e-commerce. Attained annual sales goals by leading go-to-market initiatives. Designed and executed sales budget, dealer presentations, forecasting, programs, pricing, KPIs, and promotions. Acted as product subject matter expert in spin and fly fishing, delivering innovative recommendations and building long-term relationships with key retailers. Show less

• National Sales Manager

  • Jun 2019 - Feb 2022

• National Sales Manager (West)

  • Jun 2019 - Feb 2022

• Western Regional Sales Manager

  • Sep 2018 - Jun 2019

  Responsible for the sale of the organization's products in the region and provides ongoing support to various product distribution channels.-Increasing sales revenue to meet targets-Actively involved in new customer orientation and sales training programs-Assists with planning of sales promotions, merchandising, co-op advertising, and other related retail and wholesale promotional activities-Manage rep groups within territory to effectively grow revenue, market share, and brand awareness Show less



Yakima Products

• United States
• Sporting Goods Manufacturing
• 1 - 100 Employee

• Events and Training Manager

  • Jan 2017 - Sep 2018

  -Managing the Yakima Field Training and Brand Team-GTM Calendar Execution and Tradeshow Strategy-Overseeing Retail Training effort, specifically our In-Store Events and Digital Platform

• Sales Specialist-Business Development Team

  • May 2014 - Sep 2018

  • Core member of the Business Development Team; responsible for 32 multi-channel accounts • Daily account maintenance including but not limited to; sales reporting, product training clinics, program development and implementation throughout four key territories.• Distribute, analyze, develop, and enforce sales policies and processes to ensure positive brand growth and management.• Serve as point of communication for the external sales force, internal sales force, Marketing and Product teams.• Planning and execution of large and small scale trade shows. Show less

• Sales Lead

  • Jan 2016 - Jan 2017

  • Manager of the Yakima Road Warrior team• Developing and launching in-store and digital Retail Training strategy• Lead for tradeshow preparation and execution• Pricing and MAP enforcement

• Regional Sales and Marketing Rep

  • May 2012 - Apr 2014

  • Drove sales and brand growth both on the consumer and dealer level in a difficult yet promising region for our business. Territory encompassed Maine south to Virginia, and west to Indiana. Occasional account visits and trade shows in eastern Canada. • Planned, coordinated and executed consumer and customer events country-wide to increase brand awareness and loyalty.• Worked with sales directors and independent rep agencies to identify and drive profitable growth opportunities.• Administered company policies at assigned accounts by being the face and voice of the brand.• Communicated the voice of the customer, including product feedback, success stories, and struggles back to the appropriate organizational groups; including Sales, Supply Chain, Marketing, and Product Development. Show less



Retail Concepts

• United States
• Retail
• 1 - 100 Employee

• Bike Coordinator

  • May 2010 - Apr 2012

  • Coordinated in-store events and clinics, as well as on-snow demos, bicycle demos, and off site events to promote the business. • Drove sales in the hard goods department for summer and winter sports, ranging from bicycles, skis, snowboards, camping, watersports and electronics. • Trained new employees on product features and benefits, as well as proper sales techniques to increase transaction dollars and items per transactions. • Merchandised the various departments, received shipments of products and processed warranty claims. Lead mechanic for bicycles and snow sports. Show less



Sports Authority

• United States
• Retail
• 700 & Above Employee

• Outdoor Specialist

  • Aug 2006 - May 2010

  • Lead mechanic for bicycles and snow sports in the service department. • Lead sales for the entire outdoor division, including bicycles, watersports, snow sports, camping and fishing. • Merchandised and received shipments for all the previous mentioned departments. • Trained new staff on proper selling techniques and how to always show a positive attitude with consumers. • Top salesman for the outdoor department. • Lead mechanic for bicycles and snow sports in the service department. • Lead sales for the entire outdoor division, including bicycles, watersports, snow sports, camping and fishing. • Merchandised and received shipments for all the previous mentioned departments. • Trained new staff on proper selling techniques and how to always show a positive attitude with consumers. • Top salesman for the outdoor department.