Experience

Volvo Car USA

• United States
• Motor Vehicle Manufacturing
• 300 - 400 Employee

• Digital Retail Manager

  • Apr 2023 - Present

  Lead retailer website operations for all 282 Volvo retail locations throughout the United States market. Manage certified retailer (tier 3) website program and transition from single-source to multi-option provider model. Develop and execute all strategic improvements to Volvo retailer website structure, content and offer. Support Volvo retailers with all necessary digital-showroom challenges and opportunities, including digital retail tools, lead generation, brand identity and third-part down-funnel services pairing (YEXT, Google My Business and more). Lead national team of digital strategy specialists in each of Volvo's U.S. sales regions that provide boots-on-ground support in-store to retailers on any and all digital needs. Serve as main business liaison for internal Volvo corporate and U.S. regional stakeholders on all retailer web/tier 3 topics. Show less



Hagerty

• United States
• Insurance Carriers
• 700 & Above Employee

• Digital Communications Manager

  • May 2022 - Dec 2022

  Manage and direct copywriting efforts for Hagerty Insurance’s Member Marketing and Engagement team, which focuses on email, landing page and other mediums to inform, inspire and drive business from Hagerty policyholders, event-goers, membership product users, and other automotive enthusiast audiences in the Hagerty ecosystem. Utilize combination of highly proficient writing ability and data-driven insights to create authentic and engaging digital communications across a wide array of products, services and experiences. Change and improve strategy via learnings from Salesforce Marketing Cloud, such as click-through rate, bounce rate, traceable revenue impact and so on. Write, edit and act as "final set of eyes" in partnership with Digital Copywriter on the copy content of all member communications. Manage Digital Copywriter as direct report in day-to-day activities as well as longer-term strategic projects. Leverage existing automotive industry knowledge and network to support my own team as well as other teams in various needs, be it writing or other business activity. Show less



BMW Group

• Germany
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Brand & Marketing Spokesperson

  • Sep 2019 - Apr 2022

  In this dual facing role, I executed spokesperson and media relations functions for BMW lifestyle, consumer, brand partnership, cultural engagement, design/innovation and DE&I marketing activities. I additionally supported U.S. Internal and Executive Communications on any and all necessary internal communications needs to inform, inspire and support BMW of North America's various employee audiences. Developed and created internal communications and content in all relevant verticals for BMW Group United States’ entire employee population (email, video, original content series, etc.). Worked directly with managerial and executive leadership to develop executive messaging, presentations and communication materials. Grew awareness of BMW in non-traditional media verticals to reach new target audiences. Managed media outreach and relations for key partnerships such as BMW and Art Basel Miami Beach, BMW and Kith NYC, BMW and New York Fashion Week, BMW and Jeff Koons, BMW and NYC Pride, BMW and Futura 2000, and various other sustainability/hospitality/lifestyle activations. Led writing of all press releases and press materials for corresponding topics. Served as direct partner for BMW USA marketing and brand communications team to review all communications and activations for brand safety, brand alignment and brand benefit. Liaised with/managed BMW communications and creative agencies in such processes. Show less



BMW of North America, LLC

• United States
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Aftersales Dealer Communications Specialist

  • Nov 2018 - Aug 2019

  Led strategizing, development and delivery of communications to promote activities in the aftersales technologies/customer satisfaction and process area of BMW’s U.S. business (dealer support infrastructure). Utilized influencer and multichannel marketing content to drive awareness and buy-in to customer satisfaction and process programs.Assisted in allotment of strategic funding for different customer experience improvement projects to other teams in pursuit of similar goals.Led cross-functional workshops with teammates to review strategy and budget allocations of overall approach to customer (dealer) satisfaction and process. Show less

• Global Leader Development Program Associate

  • May 2017 - Oct 2018

  Completed BMW’s global management development program. Experienced different roles around the company, locally and internationally, through structured rotations each featuring challenging projects. Specific rotations were:Product Planning and Strategy - BMW of North America (NJ)Marketing Steering and Analytics - BMW AG Headquarters (Munich, DE)Sales Operations - BMW of North America (NJ)BMW ConnectedDrive Communications - BMW Canada (Toronto, ON)



Clemson University

• United States
• Higher Education
• 700 & Above Employee

• Marketing Assistant

  • Jun 2016 - May 2017

  Marketing Assistant at Clemson University's International Center for Automotive Research (CU-ICAR) Partnership Office, supporting the Marketing Manager in various multichannel efforts to promote CU-ICAR. Specific responsibilities included developing and maintaining CU-ICAR's social media channels, capture of photo, video and other content showcasing student and faculty work and achievements, and event support as needed. Marketing Assistant at Clemson University's International Center for Automotive Research (CU-ICAR) Partnership Office, supporting the Marketing Manager in various multichannel efforts to promote CU-ICAR. Specific responsibilities included developing and maintaining CU-ICAR's social media channels, capture of photo, video and other content showcasing student and faculty work and achievements, and event support as needed.