Matt Smith

Creative Director at Sezzle
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Contact Information
us****@****om
(386) 825-5501
Location
Minneapolis, Minnesota, United States, US

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Experience

    • United States
    • Financial Services
    • 200 - 300 Employee
    • Creative Director
      • Dec 2021 - Present

      United States • Lead a complete rebrand in 2020 • Launched over 70 campaigns with brands like Target, Gamestop, and LampsPlus • Helped land Target with strategic marketing campaigning

    • Art Director + Lead Designer
      • Sep 2019 - Dec 2021

      Minneapolis, Minnesota

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Senior Graphic Designer
      • Dec 2017 - Sep 2019

      Greater Minneapolis-St. Paul Area • Lead designer for You&Blue, an OOH campaign for Blue Cross Blue Sheild MN • Lead designer for a new product developed by Land O'Lakes • Lead designer on Mall of America's Superbowl email campaign

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Freelance Graphic Designer
      • Nov 2017 - Dec 2017

      Minneapolis, Minnesota

    • United States
    • Retail
    • 500 - 600 Employee
    • Senior Graphic Designer
      • May 2017 - Sep 2017

      Plymouth, Minnesota Designed concepts for seasonal campaigns. Designed multiple emails daily for product and promotional sends in a fast paced environment using Adobe InDesign. Worked in Photoshop to layout and design web banners, home page refreshes, and GIF animation. Produced tool kits for each season to help maintain brand identity and seasonal design guidelines. Main contact for creative approvals before Director approval. Art direction for photography retouching. Worked with freelance copy writers to produce… Show more Designed concepts for seasonal campaigns. Designed multiple emails daily for product and promotional sends in a fast paced environment using Adobe InDesign. Worked in Photoshop to layout and design web banners, home page refreshes, and GIF animation. Produced tool kits for each season to help maintain brand identity and seasonal design guidelines. Main contact for creative approvals before Director approval. Art direction for photography retouching. Worked with freelance copy writers to produce great content. Concepted and designed window and in store signage. Show less

    • United States
    • Photography
    • 1 - 100 Employee
    • Creative Lead
      • Aug 2016 - Apr 2017

      Nashville, TN Develop yearly marketing strategies across all digital and print platforms. Designed print ads in publications such as Shutterbug, Professional Photographers Association, and Digital Photo Pro. Produced targeted Facebook ads with above industry average results. Grew Instagram followers by 50% in 6 months. Tracked all digital marketing efforts using Google Analytics and Market Motive. Maintained company website using HTML and CSS in Adobe DreamWeaver. Worked directly with photographers and their… Show more Develop yearly marketing strategies across all digital and print platforms. Designed print ads in publications such as Shutterbug, Professional Photographers Association, and Digital Photo Pro. Produced targeted Facebook ads with above industry average results. Grew Instagram followers by 50% in 6 months. Tracked all digital marketing efforts using Google Analytics and Market Motive. Maintained company website using HTML and CSS in Adobe DreamWeaver. Worked directly with photographers and their agents to create uniquely branded ads that portray a clear and specific message. Lead an entire rebrand. Show less

    • Media Production
    • 1 - 100 Employee
    • Digital Designer
      • Dec 2014 - Feb 2016

      St. Cloud, Minnesota Area Responsible for the flighting of all online ads, ensuring the ad runs on time and are designed appropriately. Duties also include troubleshooting any issues that come up with scheduling or creative on a day to day basis. Constant communications with Ad Operations to ensure high results by analyzing analytics and reflecting on how to improve performance of campaigns. Utilization of ad platforms such as Media Math. Going over optimization reports with Sales Reps to ensure growth and performance… Show more Responsible for the flighting of all online ads, ensuring the ad runs on time and are designed appropriately. Duties also include troubleshooting any issues that come up with scheduling or creative on a day to day basis. Constant communications with Ad Operations to ensure high results by analyzing analytics and reflecting on how to improve performance of campaigns. Utilization of ad platforms such as Media Math. Going over optimization reports with Sales Reps to ensure growth and performance. Designing ads based off comparative market analysis. HTML coding with Dreamweaver to create high impact email blasts. Video production (pre/post), using Final Cut Pro. Maintaining our Times2Go app, POI's and other related materials. Show less

    • Freelance Designer
      • Nov 2013 - Dec 2014

      St. Cloud, Minnesota Area Design, build, or maintain websites, using Adobe Muse, content creation tools, management tools, and digital media. Perform or direct website updates. Write, design, or edit web page content, or direct others producing content. Confer with client to prioritize needs, resolve conflicts, develop content criteria, or choose solutions. Back up files from web sites to local directories for instant recovery in case of problems. Experience working with printing vendors for layout quality and proper… Show more Design, build, or maintain websites, using Adobe Muse, content creation tools, management tools, and digital media. Perform or direct website updates. Write, design, or edit web page content, or direct others producing content. Confer with client to prioritize needs, resolve conflicts, develop content criteria, or choose solutions. Back up files from web sites to local directories for instant recovery in case of problems. Experience working with printing vendors for layout quality and proper file sizing. Conducted comprehensive needs analysis for entire marketing package including budget, logo, color theory, social media, website, and print media. Skilled in business development for social media branding including Twitter, Facebook, Pinterest, and other social avenues. Show less

    • United States
    • Banking
    • 100 - 200 Employee
    • Sales Coordinator
      • Jul 2010 - Aug 2012

      Bloomington, mn Created sales and marketing materials for bank branches (internal and external). Video production (pre and post) for annual award ceremony. Central communicator between vendors, managers, and individual bank branches. Worked with the Marketing team to develop a consistent look and message within all entities of the bank. Set up meetings via GoToMeeting.

    • Graphic Designer/Photographer
      • Dec 2009 - Mar 2010

      Developed page content. Designed layout of magazine. Photography.

Education

  • Minnesota School of Business
    Associates Degree, Graphic Design
    2006 - 2008
  • Sartell High School
  • St. Cloud State University

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