Chief Marketing Officer

• Jan 2022 - Present

Head Of Marketing

• Feb 2020 - Jan 2022

Developing and leading all elements of LUXHUB's marketing strategy, with a major focus on digital and product marketing; UX/DX; brand development and guardianship; content strategy, and performance marketing (including martech). Key successes: > Led the company's first major inbound marketing campaign, which resulted in close to €500k in revenue. > Successfully led full company rebrand and new website project (with a 142% increase in page views and a 38% reduction in bounce rate during the first two months post-launch) Show less

Marketing Lead (UK & Nordics) & Interim Head of Brand Marketing

• Jan 2019 - Feb 2020

Key successes: > Project lead of successful global rebrand > Project lead of successful website revamp > 100% increase in SQLs (year-on-year) > 53% ARR increase > Twice awarded marketing employee of the month Key responsibilities: > Manage £150k marketing budget > Content, events, email marketing, influencer marketing, SEO, SEA, PR > Global rebrand project lead (including website revamp) Key successes: > Project lead of successful global rebrand > Project lead of successful website revamp > 100% increase in SQLs (year-on-year) > 53% ARR increase > Twice awarded marketing employee of the month Key responsibilities: > Manage £150k marketing budget > Content, events, email marketing, influencer marketing, SEO, SEA, PR > Global rebrand project lead (including website revamp)

VP of Marketing

• Sep 2015 - Jan 2019

> Built marketing team from the ground-up > Led successful rebrand > Established content guidelines and strategy > Increased sales year-on-year for five consecutive years > £300m ARR from inbound marketing

Head of Content

• Sep 2013 - Sep 2015

First marketing hire at the company | Help to define the company's brand strategy | Onboard CRM and other tech | Recruit and build the content and brand marketing team | Develop brand content and brand guidelines

Co-Founder & CMO

• Sep 2012 - Aug 2015

Established and built Ethiopia's largest online community, organically growing the "What's Happening in Addis Ababa" group from 0 members to 169k over the past five years. Listed in the Bradt Guide Ethiopia as the "go to place for all the latest, up to date information". Currently working with local partners to further evolve the community and add more revenue-generating features. Established and built Ethiopia's largest online community, organically growing the "What's Happening in Addis Ababa" group from 0 members to 169k over the past five years. Listed in the Bradt Guide Ethiopia as the "go to place for all the latest, up to date information". Currently working with local partners to further evolve the community and add more revenue-generating features.

Communications Consultant

• Sep 2011 - Sep 2013

• Write programme reviews in the field (Human Interest Stories) • Copy edit reports and large donor funding applications • Write programme reviews in the field (Human Interest Stories) • Copy edit reports and large donor funding applications

Communications Consultant

• Sep 2011 - Sep 2013

Chief Copy Editor

• Sep 2011 - Sep 2013

I was responsible for copy editing and proofing all content for Ethiopia's largest English language weekly newspaper. I was responsible for copy editing and proofing all content for Ethiopia's largest English language weekly newspaper.

Program Director

• Sep 2010 - Jul 2011

I co-managed all programme activities for the charity, including hostel management, beneficiary identification, school partnerships, spinsor relations, fundraising, partner development etc. Unfortunately, my time was cut short after falling ill. I co-managed all programme activities for the charity, including hostel management, beneficiary identification, school partnerships, spinsor relations, fundraising, partner development etc. Unfortunately, my time was cut short after falling ill.

Senior Content Producer

• Sep 2007 - Sep 2010

• Content lead on a variety of web and brand marketing projects • Develop project pitches and proposals • Create and implement digital content marketing strategies • Develop brand and content guidelines • Content marketing & SEO strategy • Content lead on a variety of web and brand marketing projects • Develop project pitches and proposals • Create and implement digital content marketing strategies • Develop brand and content guidelines • Content marketing & SEO strategy

Founder & CEO

• Sep 2007 - Sep 2010

I established the UK-registered charity, Patchwork World, in a bid to support local community-based charities globally to connect, collaborate, and compete with international NGOs. I created a range of charity and private sector partnerships, organised multiple fundraising events, and developed a global video campaign to raise awareness and finance for our partner organisations. I established the UK-registered charity, Patchwork World, in a bid to support local community-based charities globally to connect, collaborate, and compete with international NGOs. I created a range of charity and private sector partnerships, organised multiple fundraising events, and developed a global video campaign to raise awareness and finance for our partner organisations.

Events Marketing Officer

• Aug 2006 - Feb 2007

Communications Intern

• Apr 2005 - Aug 2006

I completed an internship at CARE International (UK) in 2006. I worked predominantly in the fundraising department, although also had inductions into communication, programme management and logistics. I completed an internship at CARE International (UK) in 2006. I worked predominantly in the fundraising department, although also had inductions into communication, programme management and logistics.