Matt Sandy
Marketing Manager at Great Divide Brewing Company- Claim this Profile
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Topline Score
Bio
Justin Jimenez
I had the good fortune of being able to hire Matt, not once, but twice, and I wouldn’t hesitate to jump at a third if the opportunity presented itself. He proved an invaluable asset at Metromix.com and was crucial to the Denver site launching and becoming an instant success. At Examiner.com, I watched him rise from an assistant channel manager to Director of Content—upward movement unusual for the company. He quickly grew his command to the entire content operation and led a period of sustained growth in both revenue and traffic in an otherwise difficult time for similar media products. He’s a pro at managing content and contributors and is always looking for ways to innovate. He’d often know the answer before I knew the right question to ask. Beyond editorial, Matt helped dig into web analytics, increase retention and maintain contributor satisfaction. We worked in very high volume, yet he possesses an uncanny level of organizational skill and was never rattled. His borderline spreadsheet OCD doesn’t come at the expense of creativity either. He’s strategic and creative, and can write with the best of ‘em. His proficiency and forward-thinking made my job easier, and his calm demeanor and inspiring focus makes everyone around him better.
Amber Gregory
Matt has been a great manager during my 2+ years working for Examiner.com. He has always answered my questions (even when they're outlandish, or when I'm pestering him about Coachella again), and he's always done what needed to happen in order to make sure I've gotten those coveted photo passes to the Coachella & Treasure Island Music Festivals. I got to meet Matt in person at Coachella this year and he was professional and personable. I hope Matt is always my manager at Examiner--he rocks!
Justin Jimenez
I had the good fortune of being able to hire Matt, not once, but twice, and I wouldn’t hesitate to jump at a third if the opportunity presented itself. He proved an invaluable asset at Metromix.com and was crucial to the Denver site launching and becoming an instant success. At Examiner.com, I watched him rise from an assistant channel manager to Director of Content—upward movement unusual for the company. He quickly grew his command to the entire content operation and led a period of sustained growth in both revenue and traffic in an otherwise difficult time for similar media products. He’s a pro at managing content and contributors and is always looking for ways to innovate. He’d often know the answer before I knew the right question to ask. Beyond editorial, Matt helped dig into web analytics, increase retention and maintain contributor satisfaction. We worked in very high volume, yet he possesses an uncanny level of organizational skill and was never rattled. His borderline spreadsheet OCD doesn’t come at the expense of creativity either. He’s strategic and creative, and can write with the best of ‘em. His proficiency and forward-thinking made my job easier, and his calm demeanor and inspiring focus makes everyone around him better.
Amber Gregory
Matt has been a great manager during my 2+ years working for Examiner.com. He has always answered my questions (even when they're outlandish, or when I'm pestering him about Coachella again), and he's always done what needed to happen in order to make sure I've gotten those coveted photo passes to the Coachella & Treasure Island Music Festivals. I got to meet Matt in person at Coachella this year and he was professional and personable. I hope Matt is always my manager at Examiner--he rocks!
Justin Jimenez
I had the good fortune of being able to hire Matt, not once, but twice, and I wouldn’t hesitate to jump at a third if the opportunity presented itself. He proved an invaluable asset at Metromix.com and was crucial to the Denver site launching and becoming an instant success. At Examiner.com, I watched him rise from an assistant channel manager to Director of Content—upward movement unusual for the company. He quickly grew his command to the entire content operation and led a period of sustained growth in both revenue and traffic in an otherwise difficult time for similar media products. He’s a pro at managing content and contributors and is always looking for ways to innovate. He’d often know the answer before I knew the right question to ask. Beyond editorial, Matt helped dig into web analytics, increase retention and maintain contributor satisfaction. We worked in very high volume, yet he possesses an uncanny level of organizational skill and was never rattled. His borderline spreadsheet OCD doesn’t come at the expense of creativity either. He’s strategic and creative, and can write with the best of ‘em. His proficiency and forward-thinking made my job easier, and his calm demeanor and inspiring focus makes everyone around him better.
Amber Gregory
Matt has been a great manager during my 2+ years working for Examiner.com. He has always answered my questions (even when they're outlandish, or when I'm pestering him about Coachella again), and he's always done what needed to happen in order to make sure I've gotten those coveted photo passes to the Coachella & Treasure Island Music Festivals. I got to meet Matt in person at Coachella this year and he was professional and personable. I hope Matt is always my manager at Examiner--he rocks!
Justin Jimenez
I had the good fortune of being able to hire Matt, not once, but twice, and I wouldn’t hesitate to jump at a third if the opportunity presented itself. He proved an invaluable asset at Metromix.com and was crucial to the Denver site launching and becoming an instant success. At Examiner.com, I watched him rise from an assistant channel manager to Director of Content—upward movement unusual for the company. He quickly grew his command to the entire content operation and led a period of sustained growth in both revenue and traffic in an otherwise difficult time for similar media products. He’s a pro at managing content and contributors and is always looking for ways to innovate. He’d often know the answer before I knew the right question to ask. Beyond editorial, Matt helped dig into web analytics, increase retention and maintain contributor satisfaction. We worked in very high volume, yet he possesses an uncanny level of organizational skill and was never rattled. His borderline spreadsheet OCD doesn’t come at the expense of creativity either. He’s strategic and creative, and can write with the best of ‘em. His proficiency and forward-thinking made my job easier, and his calm demeanor and inspiring focus makes everyone around him better.
Amber Gregory
Matt has been a great manager during my 2+ years working for Examiner.com. He has always answered my questions (even when they're outlandish, or when I'm pestering him about Coachella again), and he's always done what needed to happen in order to make sure I've gotten those coveted photo passes to the Coachella & Treasure Island Music Festivals. I got to meet Matt in person at Coachella this year and he was professional and personable. I hope Matt is always my manager at Examiner--he rocks!
Credentials
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Cicerone Certified Beer Server
Cicerone Certification ProgramMay, 2016- Nov, 2024
Experience
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Great Divide Brewing Company
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United States
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Food and Beverage Services
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1 - 100 Employee
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Marketing Manager
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2018 - Present
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Consultant/Writer/Editor
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Jul 2016 - Present
Relying on insights and knowledge gained over an extended career in print and digital media, Matt can meet any communications needs throughout the entire content life-cycle.Areas of expertise include: Content strategy, contributor and content management, writing/editing, copywriting, media/public relations, audience acquisition, web metrics tracking and analysis, social media, content marketing, custom content, festival planning and on-site coordination, data-driven journalism, craft beer coverage
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Events & Partnerships Hoss
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Feb 2017 - Sep 2018
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Examiner.com
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United States
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Online Media
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500 - 600 Employee
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Director of Content
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Jun 2012 - Jul 2016
Oversaw entire contributor base (10,000+ monthly actives); responsible for key performance indicators related to web/mobile traffic, referring domains (social/search/direct/etc.), article production and unique contributors; created editorial calendars and content packages based around topical and evergreen ideas; devised incentive-based approaches to stimulate publishing and freelancer engagement; tracked contributors on a daily/weekly/monthly basis; analyzed article/contributor and traffic data to understand and improve key metrics; liaised with all departments to enhance overall contributor/audience experience. Managed internal team of six.
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Experience Director: West Region
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Jul 2011 - Jun 2012
Oversaw contributors in the western region (5-8,000 monthly actives); provided editorial guidance; created content initiatives and coordinated messaging around initiatives; was responsible for increasing article production and unique contributors. Managed internal team of four.
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Channel Manager: Arts & Entertainment
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Jul 2009 - Jul 2011
Oversaw A&E contributors (3-5,000 monthly actives); created content calendars; provided story ideas; coordinated credentials; curated and programmed multiple A&E topic pages; created and edited content; vetted potential candidates; provided editorial and technical support for contributors. Managed internal team of one.
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Content Manager
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Feb 2009 - Jul 2009
Edited and reviewed user generated content across multiple topics; bid on articles based on ROI, quality, exclusivity and other factors; curated and programmed the arts & entertainment vertical. Edited and reviewed user generated content across multiple topics; bid on articles based on ROI, quality, exclusivity and other factors; curated and programmed the arts & entertainment vertical.
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Journalist
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Mar 2008 - Feb 2009
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The Philadelphia Inquirer
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United States
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Technology, Information and Internet
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500 - 600 Employee
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Journalist & Community Liasion
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Jun 2006 - Dec 2007
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The Morning Call
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Online Media
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100 - 200 Employee
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Journalist
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Oct 2004 - Apr 2006
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Education
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University of Vermont
BA, English, History -
George School