Director — User Experience & Culture

• Feb 2022 - Present

As Director of User Experience, Culture & Social Impact, I am responsible for navigating and advocating for the interplay between culture, social impact, and user experience design for HiDef and all its products, ranging from games to further ancillary revenue streams leadership identifies. In addition to bringing a unique blend of creative vision, culture immersion, and user experience to help marketing, publishing, social impact, and game development teams execute from the ground up, I collaborate with cross-functional teams to help conceptualize and build products, experiences, and promotional collateral. I help bring HiDef’s offerings to market in a culturally relevant and captivating way. Show less

Director, Impact & Advisory (Consultant)

• Feb 2021 - Feb 2022

HiDef is a multi-platform gaming company founded by industry veterans. HiDef was expressly designed from the ground up to activate the creativity inherent in the gaming audience. We believe in leveling the playing field for creators and tech innovators of all backgrounds by opening doors to opportunities that traditionally do not have pathways into technology. The team is already busy working on HiDef’s initial game, which will launch as a multi-platform game next year.I lead the day-to-day management and activation of the HiDef Impact initiative while interfacing with the organizations that support each member of HiDef's advisory board. I lead and ensure the execution of the Impact office's events, marketing, and digital activation. Show less

Creative Consultant / Director

• Jan 2019 - Present

I collaborate with and provide assistance to the CEO in regard to creative direction and artistic design in addition to effectively managing a multitude of projects from conception through to completion and delivery. I manage all visuals for the client and project on-boarding processes in addition to reviewing and troubleshooting work and activities as well as providing constructive feedback. I orchestrate all marketing functions including translating objectives and goals into distinct creative strategies. • I consistently ensured the design and functionality of all P4P's operate in harmonious manner. • I developed several proposals / strategies for existing and potential clients including Alicia Keys, E3, and Lilly Singh, highlighting ways to expand their brand and reach. Show less

Director — Creative & Experience (Consultant)

• Apr 2021 - Apr 2022

As a consultant, I provide creative direction and user experience expertise for several releases within the Capsule product. In addition to being active in the management of contracted designers to create high quality art deliverables that become the cornerstone of each branded release. As a consultant, I provide creative direction and user experience expertise for several releases within the Capsule product. In addition to being active in the management of contracted designers to create high quality art deliverables that become the cornerstone of each branded release.

Creative Director

• Sep 2019 - Jun 2021

I lead, supervise, and collaborate with a five-member internal team of multifunctional designers and audiophiles, six independent contractors, and two external agencies in design of software tools for music industry's more accomplished mix producers and engineers. I spearhead creative direction as well as general administration of several projects in addition to being active in the management of internal and contracted designers while also controlling all user experience and user interface design. • I orchestrated and managed the establishment of a new team from scratch in addition to managing the creative direction and development of a novel framework for product release campaigns. • I successfully monitored and delivered exciting new conceptions of four individual software products through utilization of external and internal talent. • I played a pivotal role in the building and management of a company board/ committee of director-level employees. Show less

Creative Consultant/ Designer

• Feb 2017 - Jan 2020

Within this role, I collaborated closely with the Art Director in major project management, including developing creative direction and scope. I spearheaded graphic design idea conception, strategic plan, and design for products, websites, and logos, including determining all colors, text styles, layout, and images as well as deciding message being portrayed by image/design/product. I provided advice on strategies used to reach specific market/audience as well as having presented ideas and finished designs to Art Director and Senior Team and incorporated all recommended changes and reviewing finalized design before printing and publishing. • I provided expert assistance to Art Director in regard to creative direction brainstorming and strategic planning. • I played vital role in large range of projects in UX/UI through to Spotify cover art. Show less

Graphic Designer

• Sep 2016 - Aug 2017

Graphic Designer

• Apr 2015 - Oct 2015