Matt Riches

Sports Marketing, Partnerships and Purpose at Lucozade Ribena Suntory
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Contact Information
us****@****om
(386) 825-5501
Location
United Kingdom, UK

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Experience

  • Lucozade Ribena Suntory
    • United Kingdom
    • Consumer Goods
    • 200 - 300 Employee
    • Sports Marketing, Partnerships and Purpose
      • Jan 2022 - Present

      Leading the development of Partnerships, Purpose and Brand Licensing Responsible for strategic development, negotiation and ROI of partnerships and sponsorships for key brands; Lucozade and Ribena.Developed brand purpose positioning for Lucozade and implemented roll out across all business functions.

    • Strategic Partnerships Lead
      • Jan 2019 - Jan 2022

      Lead strategic development and integration of sponsorships and partnerships across brand, sales and business functions.

  • Tough Mudder
    • United States
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Commercial Director, EMEA
      • Nov 2017 - Jan 2019

      Responsible for commercial revenue generation and sponsorship activation and delivery teams. Responsible for commercial revenue generation and sponsorship activation and delivery teams.

  • CSM Sport & Entertainment
    • United Kingdom
    • Marketing Services
    • 500 - 600 Employee
    • Senior Account Director
      • Dec 2015 - Nov 2017

      Responsible for client development across a core group of brands including HSBC, Lucozade Sport, Lidl and The European Tour

    • Account Director
      • Jan 2015 - Dec 2015

      Running sponsorship account team responsible for Lucozade Sport partner portfolio.

  • Prism Sport + Entertainment
    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Account Director
      • Jan 2014 - Jan 2015

      Ford, J&J, Subway, Infiniti Ford, J&J, Subway, Infiniti

  • Carat
    • United Kingdom
    • Advertising Services
    • 700 & Above Employee
    • Associate Director
      • 2008 - 2014

      British Gas, Vauxhall, adidas, Arla, Disney Business Development British Gas, Vauxhall, adidas, Arla, Disney Business Development

  • Champions UK plc
    • United Kingdom
    • Professional Services
    • 100 - 200 Employee
    • Graduate Marketing Executive
      • 2007 - 2008

  • Norwich City Football Club
    • United Kingdom
    • Spectator Sports
    • 200 - 300 Employee
    • Marketing Assistant
      • 2003 - 2004

Education

  • Loughborough University
    2:1, Geography with Sports Science
    2004 - 2007
  • Marketing Week Mini MBA with Mark Ritson
    Marketing

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