Matt Collins
VP of Marketing at FORM- Claim this Profile
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Topline Score
Bio
Victoria Gonzalez
I’ve had the pleasure of reporting to Matt for just under two years. He is an authentic and dynamic leader full of creativity and gusto for what he does. As a Marketing professional, Matt has a passion for branding and is result driven. He is always eager to take on a new project without letting a ball drop. He brings years of valuable Marketing experience to the table and there never ceases to be a project he can’t crack. He can take a brainstorming session and bring it to life into a dialed Marketing campaign. As a leader, he is strategic and deliberate in all he does keeping goals front and center for himself and the entirety of his team. He has developed a level of organization for his team that’s unparalleled and challenges us to constantly push ourselves to to reach our fullest potential. His aptitude for developing efficiencies is contagious and his eagerness to constantly think of others is inspiring. I feel fortunate to have been able to work with Matt and could not ask for a better leader.
Adam Ornelas
Matt is a shining example of humility. He shines as a leader by being able to take others’ ideas, blending them with his, and creating actionable game plans to turn concepts into reality. Matt finds ways to bring in different team member perspectives and ideas and churn out the best results possible. He does this with one of with one of the most professional demeanors I have ever witnessed. I have seen Matt grow as a person and leader, both knowing when to lead and when to follow someone else’s lead. He has become a proponent of innovation in a style that is all his own; appreciating and welcoming new concepts and tactics while adding a level of organization that is quintessential Matt. Our work styles are different, but that never stopped us from creating great work that generating both brand and sales value for our company. I can honestly say we have both learned from one another during our time and Whole Foods Market and I am thankful I have had the opportunity to work with him. He has taught me how to turn my big ideas into real successes through next level organization.
Victoria Gonzalez
I’ve had the pleasure of reporting to Matt for just under two years. He is an authentic and dynamic leader full of creativity and gusto for what he does. As a Marketing professional, Matt has a passion for branding and is result driven. He is always eager to take on a new project without letting a ball drop. He brings years of valuable Marketing experience to the table and there never ceases to be a project he can’t crack. He can take a brainstorming session and bring it to life into a dialed Marketing campaign. As a leader, he is strategic and deliberate in all he does keeping goals front and center for himself and the entirety of his team. He has developed a level of organization for his team that’s unparalleled and challenges us to constantly push ourselves to to reach our fullest potential. His aptitude for developing efficiencies is contagious and his eagerness to constantly think of others is inspiring. I feel fortunate to have been able to work with Matt and could not ask for a better leader.
Adam Ornelas
Matt is a shining example of humility. He shines as a leader by being able to take others’ ideas, blending them with his, and creating actionable game plans to turn concepts into reality. Matt finds ways to bring in different team member perspectives and ideas and churn out the best results possible. He does this with one of with one of the most professional demeanors I have ever witnessed. I have seen Matt grow as a person and leader, both knowing when to lead and when to follow someone else’s lead. He has become a proponent of innovation in a style that is all his own; appreciating and welcoming new concepts and tactics while adding a level of organization that is quintessential Matt. Our work styles are different, but that never stopped us from creating great work that generating both brand and sales value for our company. I can honestly say we have both learned from one another during our time and Whole Foods Market and I am thankful I have had the opportunity to work with him. He has taught me how to turn my big ideas into real successes through next level organization.
Victoria Gonzalez
I’ve had the pleasure of reporting to Matt for just under two years. He is an authentic and dynamic leader full of creativity and gusto for what he does. As a Marketing professional, Matt has a passion for branding and is result driven. He is always eager to take on a new project without letting a ball drop. He brings years of valuable Marketing experience to the table and there never ceases to be a project he can’t crack. He can take a brainstorming session and bring it to life into a dialed Marketing campaign. As a leader, he is strategic and deliberate in all he does keeping goals front and center for himself and the entirety of his team. He has developed a level of organization for his team that’s unparalleled and challenges us to constantly push ourselves to to reach our fullest potential. His aptitude for developing efficiencies is contagious and his eagerness to constantly think of others is inspiring. I feel fortunate to have been able to work with Matt and could not ask for a better leader.
Adam Ornelas
Matt is a shining example of humility. He shines as a leader by being able to take others’ ideas, blending them with his, and creating actionable game plans to turn concepts into reality. Matt finds ways to bring in different team member perspectives and ideas and churn out the best results possible. He does this with one of with one of the most professional demeanors I have ever witnessed. I have seen Matt grow as a person and leader, both knowing when to lead and when to follow someone else’s lead. He has become a proponent of innovation in a style that is all his own; appreciating and welcoming new concepts and tactics while adding a level of organization that is quintessential Matt. Our work styles are different, but that never stopped us from creating great work that generating both brand and sales value for our company. I can honestly say we have both learned from one another during our time and Whole Foods Market and I am thankful I have had the opportunity to work with him. He has taught me how to turn my big ideas into real successes through next level organization.
Victoria Gonzalez
I’ve had the pleasure of reporting to Matt for just under two years. He is an authentic and dynamic leader full of creativity and gusto for what he does. As a Marketing professional, Matt has a passion for branding and is result driven. He is always eager to take on a new project without letting a ball drop. He brings years of valuable Marketing experience to the table and there never ceases to be a project he can’t crack. He can take a brainstorming session and bring it to life into a dialed Marketing campaign. As a leader, he is strategic and deliberate in all he does keeping goals front and center for himself and the entirety of his team. He has developed a level of organization for his team that’s unparalleled and challenges us to constantly push ourselves to to reach our fullest potential. His aptitude for developing efficiencies is contagious and his eagerness to constantly think of others is inspiring. I feel fortunate to have been able to work with Matt and could not ask for a better leader.
Adam Ornelas
Matt is a shining example of humility. He shines as a leader by being able to take others’ ideas, blending them with his, and creating actionable game plans to turn concepts into reality. Matt finds ways to bring in different team member perspectives and ideas and churn out the best results possible. He does this with one of with one of the most professional demeanors I have ever witnessed. I have seen Matt grow as a person and leader, both knowing when to lead and when to follow someone else’s lead. He has become a proponent of innovation in a style that is all his own; appreciating and welcoming new concepts and tactics while adding a level of organization that is quintessential Matt. Our work styles are different, but that never stopped us from creating great work that generating both brand and sales value for our company. I can honestly say we have both learned from one another during our time and Whole Foods Market and I am thankful I have had the opportunity to work with him. He has taught me how to turn my big ideas into real successes through next level organization.
Credentials
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Google Ads, Search
GoogleMar, 2019- Nov, 2024 -
Google Analytics, Individual
GoogleMar, 2019- Nov, 2024 -
Waze Advertising
WazeMar, 2019- Nov, 2024 -
Marketo Certified Expert
Marketo, an Adobe CompanyMar, 2020- Nov, 2024 -
HubSpot Marketing Software Certified
HubSpotOct, 2020- Nov, 2024
Experience
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FORM
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United States
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Software Development
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200 - 300 Employee
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VP of Marketing
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Jan 2022 - Present
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Senior Director of Brand Marketing + Demand Generation
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Mar 2019 - Jan 2022
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Lucky's Market
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Retail Groceries
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300 - 400 Employee
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Loyalty + Digital Advertising
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Apr 2018 - Mar 2019
• Lead all loyalty offer & content strategy for Lucky's Rewards • Provide data analysis based on customer behavior in order to drive future tactics • Aggregate and analyze consumer insights based on declared & observed data • Lead media buys & agency management for digital advertising campaigns • Lead advertising creative strategy and development • Developed and lead in-store demo scheduling process and platform in partnership with Pruvi • Lead all loyalty offer & content strategy for Lucky's Rewards • Provide data analysis based on customer behavior in order to drive future tactics • Aggregate and analyze consumer insights based on declared & observed data • Lead media buys & agency management for digital advertising campaigns • Lead advertising creative strategy and development • Developed and lead in-store demo scheduling process and platform in partnership with Pruvi
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Whole Foods Market
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United States
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Retail
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700 & Above Employee
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Director of Marketing, Rocky Mountain Region
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Jun 2017 - Apr 2018
• Manage & oversee all marketing strategy & execution for region of 32 stores in six states• Lead the development and execution of all in-store signage and promotions• Lead merchandising planning and collaboration for eights regional product teams• Lead team on media agency briefs for seasonal and new store opening campaigns; work with all stakeholders to place large scale regional media buys• Work with team to develop all creative for seasonal & new store opening advertising campaigns• Lead the development of new store opening marketing strategy for all markets• Develop and maintain customer segmentation model in order to drive strategic initiatives through marketing, purchasing and operations• Establish plans to support competitive incursion mitigation using customer & competitive insights• Oversee Regional Creative Team to ensure strong visual aesthetics & messaging effectiveness in stores• Guide team in pursuance of regional sponsorships, partnerships & community events• Coach Field Marketing team on all tactics including community involvement, grassroots marketing, retail events, social media and influencers and internal communications• Manage regional marketing budget• Coach, lead and support Store Graphic Artists by developing systems and processes to ensure consistent sign execution in all stores Show less
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Associate Director of Marketing, Rocky Mountain Region
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Aug 2014 - Jun 2017
Top line responsibilities: • Responsible for retail marketing programming, in-store signage and messaging • Manage all regional advertising; working with agency & creative team for media buys and content development • Spearheaded regional community giving initiatives; focusing on charitable contributions that supported communities as a whole through tangible and impactful community infrastructure support. • Created customized customer segmentation model with detailed customer profiling for 36 stores • Re-Organized Colorado Field Marketing Team to achieve specific goals and emphasize the strengths of individual marketers • Developed & executed customized new store opening strategy for stores in 4 states • Created Local Producer Accelerator Program (Supplier-Partnered Marketing program support local producers throughout region with advertising, events, social media, in-store signage and merchandising) Show less
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Whole Journeys
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United States
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Travel Arrangements
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1 - 100 Employee
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Marketing Coordinator
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Mar 2014 - Aug 2014
Led marketing for the adventure travel branch of Whole Foods Market, supporting the following areas: • Email Marketing • Social Media • Website management • Event Marketing • Supplier-Partnered Marketing Led marketing for the adventure travel branch of Whole Foods Market, supporting the following areas: • Email Marketing • Social Media • Website management • Event Marketing • Supplier-Partnered Marketing
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Whole Foods Market
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United States
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Retail
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700 & Above Employee
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Marketing & Community Relations
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Aug 2012 - Mar 2014
Store Opening Marketing & Community Relations Specialist • Internal + External Events • Social Media • Community Donations • Retail Marketing - in-store signage & messaging
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Marketing & Community Relations
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Aug 2010 - Aug 2012
Bend Marketing & Community Relations Specialist • Internal + External Events • Social Media • Community Donations • Retail Marketing - in-store signage & messaging
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Marketing & Community Relations
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May 2007 - Aug 2010
Marketing & Community Relations Specialist • Internal + External Events • Social Media • Community Donations • Retail Marketing - in-store signage & messaging
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Metro Co-Graphic Artist
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2008 - 2009
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Education
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2005 - 2008
University of Colorado Boulder
Bachelor's degree, Business Administration, Marketing
Community
