Experience

Pipeline Communications, LLC

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Account Executive

  • Mar 2020 - Present

  PIPELINE COMMUNICATIONS IS A DATA-DRIVEN FULL SERVICE MARKETING AGENCY. WE HELP OUR CLIENTS ESTABLISH NEW BUSINESS AND RETAIN EXISTING CUSTOMERS. OUR ENTIRE FOCUS IS MAXIMIZING OUR CLIENT'S ROI AND THAT IS WHAT WE DO. PIPELINE COMMUNICATIONS IS A DATA-DRIVEN FULL SERVICE MARKETING AGENCY. WE HELP OUR CLIENTS ESTABLISH NEW BUSINESS AND RETAIN EXISTING CUSTOMERS. OUR ENTIRE FOCUS IS MAXIMIZING OUR CLIENT'S ROI AND THAT IS WHAT WE DO.



Cruise Industry News

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Advertising Manager

  • Jun 2019 - Nov 2019

• Advertising Manager

  • Jun 2019 - Nov 2019

  Cruise Industry News - the leading magazine in reaching and targeting the major decision makers in this incredibly growing international business



Liberman Broadcasting Inc. Estrella TV

• Senior Account Executive

  • Apr 2014 - Aug 2018

  Since April 2014 I have been at Liberman Broadcasting Inc the largest privately held minority owned Spanish language Broadcaster in the United States as a full time Account Executive able to present and sell all our Television, Radio, and Digital properties at once. LBI is a fully integrated media company that has 9 owned and operated TV stations and over 40 affiliates as well as strong Radio properties in LA, Dallas, and Houston. They are the largest producers of original content in the US producing over 60 hours of original content each week. My responsibilities include the creation of sales presentations and proposals specifically tailored to meet clients and agencies individual goals and strategies. I manage and grow my existing accounts as well as consistently search out new business to combat the ever growing issue of attrition in this business. I feel we must come up with clients solutions that just doesn't sound good but will return the ROI each client and agency is looking for. I also handle the Political advertising for LBI in the DC/Virginia region as I have been involved in this field for over 16 years.



MK Creative Media and Marketing

• Media Planner

  • Feb 2014 - Mar 2014

  • Worked with account group to research, develop and create media plans for clients such as Hachette Book Group USA, Little Brown and Company, and Showtime.• Planned, negotiated and executed with various media vendors in the broadcast, print, digital, outdoor and mobile marketing fields. Verified rates, specs, and due dates while creating and implementing insertion orders clients • Worked with account group to research, develop and create media plans for clients such as Hachette Book Group USA, Little Brown and Company, and Showtime.• Planned, negotiated and executed with various media vendors in the broadcast, print, digital, outdoor and mobile marketing fields. Verified rates, specs, and due dates while creating and implementing insertion orders clients



Chambers Lopez LLC

• United States

• Freelance Senior Media Planner and Buyer

  • Jun 2012 - Feb 2014

   Handled all phases of media direction from strategy, negotiation, ordering, trafficking and stewardship for a major political agency  Collected all invoices and was responsible for all reconciliations and collections Responsible for acquiring and explaining various media research studies and well as gathering all competitive information  Handled all phases of media direction from strategy, negotiation, ordering, trafficking and stewardship for a major political agency  Collected all invoices and was responsible for all reconciliations and collections Responsible for acquiring and explaining various media research studies and well as gathering all competitive information



Petry Television

• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Director Media Sales

  • Jun 2013 - Jan 2014

   Handle all short form direct response for over 150 Petry represented television stations in 35 States including TVC Latino network out of the NY office. Duties include being responsible for working with direct response advertising clients and agencies while maintaining and growing business as well as strategically addressing clients concerns, questions and objections.  To target direct response advertising accounts who make or influence advertising decisions in order to meet and excel sales goals.



Hispanic Business Inc.

• United States
• Media Production
• 1 - 100 Employee

• Integrated Sales Manager

  • Nov 2010 - Apr 2011

   Generate new leads, prospects and sales for print and digital advertising and events Increase sales volume for existing and new accounts Negotiate RFP’s to completion of sale and collection Exceed budgeted revenue goals and activity levels on a monthly basis Client list includes Toyota, Verizon, Macy’s, Comcast, Xerox, IBMT-Mobile  Generate new leads, prospects and sales for print and digital advertising and events Increase sales volume for existing and new accounts Negotiate RFP’s to completion of sale and collection Exceed budgeted revenue goals and activity levels on a monthly basis Client list includes Toyota, Verizon, Macy’s, Comcast, Xerox, IBMT-Mobile



Lotus Entravison Reps

• United States
• Accounting

• Account Executive

  • Aug 2004 - Jun 2010



LER

• Brazil
• Renewable Energy Power Generation
• 1 - 100 Employee

• Lotus Entravision Reps Account Executive

  • Aug 2004 - Jun 2010

  Responsible for national representation for over 130 stations for broadcast groups such as Entravision Radio, Lotus Radio, Lazer Broadcasting, BMP Radio, Bustos Media and Norsan Media. Carrying approximately two thirds of the entire budget for the New York office including agencies such as Vidal Partnership, MPG, Mindshare, Zenith, and Carat. Grew our office budget from $6 million in 2004 to over $30 million in 2009 with the same number of stations Have sold World Cup packages in Dallas and Los Angeles to Home Depot as well as a full season baseball package for the LA Dodgers to Pfizer. Responsibilities also include political advertising and Internet sales.Last year represented over 52% of the total office sales in the New York office



Lotus Entravision Reps

• United States
• Accounting

• Senior Account Executive

  • Apr 2004 - Jun 2010

  for all the Heftel propertiesWorked and grew accounts such as Western Union, American Express, Sears and Nationwide Insurance Won Sales Contest in the first year working at KHM for all the Heftel propertiesWorked and grew accounts such as Western Union, American Express, Sears and Nationwide Insurance Won Sales Contest in the first year working at KHM



Univision Television Group

• Account Executive

  • 1999 - 2005

• Univision Communications Account Executive

  • Mar 1999 - Aug 2004

  Handled national representation of over 300 Univision and Entravision television group including agencies such as Carat, Handled all Political activity out of the Washington DC/Virginia area including direct contact with both parties as well as political agencies such as National Media, Elevation, and Greer MargolisContinually met budget goals and was part of a sales force that continually made their overall yearly budgets.



KHM

• Belgium
• Real Estate
• 1 - 100 Employee

• Katz Hispanic Media Senior Account Executive

  • Apr 1997 - Mar 1999



Eastman Radio

• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Account Executive

  • May 1993 - Apr 1997

  Was the top sales person in terms of billing for one of the most successful general market radio firms of its timeEstablished long term contacts and broke new business such as Tylenol, Bosley Medical supplies and sold Sports packages to Select Comfort and Toyota Was the top sales person in terms of billing for one of the most successful general market radio firms of its timeEstablished long term contacts and broke new business such as Tylenol, Bosley Medical supplies and sold Sports packages to Select Comfort and Toyota