Matt Nelson
Founder & Managing Director at Product Purpose Ltd- Claim this Profile
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Bio
Dr Michael Wagstaff
I worked with Matt for three years at Future Thinking (now Savanta). He was by far the most commercially astute senior leader in the business. His knowledge of his clients' issues was first rate and he understood completely the market they operated in and what they needed to do to be successful. A lot of agencies talk about being trusted advisors to their clients. Most fail miserably at this but Matt is one of the few people who genuinely was trusted by his clients and was considered an extension of their team. Matt is innovative in his thinking and creative in his solutions. I highly recommend Matt as someone who will help your business achieve success.
Cathie Bernardin-Louchez
I worked with Matt for years. He went above and beyond to meet our needs and was always willing to give more insights and analysis when required. He was also very responsive to all communication. It is always a pleasure to work with him.
George Papadopoulos
Matt possesses a very deep consumer research understanding and rather varied experience, coupled with a great level of understanding of business needs and tensions, making him an invaluable business partner. He's undertaken complex business challenges and turned them into impeccable research designs and actionable insights & recommendations that have unlocked opportunities & sources of growth for us. Matt's optimistic, enthusiastic & empathetic nature is a bonus, thus working with him has been a sheer pleasure - and a reassuring experience too. I can't recommend Matt's services enough if you're looking to bring the consumer closer to what you do.
Dr Michael Wagstaff
I worked with Matt for three years at Future Thinking (now Savanta). He was by far the most commercially astute senior leader in the business. His knowledge of his clients' issues was first rate and he understood completely the market they operated in and what they needed to do to be successful. A lot of agencies talk about being trusted advisors to their clients. Most fail miserably at this but Matt is one of the few people who genuinely was trusted by his clients and was considered an extension of their team. Matt is innovative in his thinking and creative in his solutions. I highly recommend Matt as someone who will help your business achieve success.
Cathie Bernardin-Louchez
I worked with Matt for years. He went above and beyond to meet our needs and was always willing to give more insights and analysis when required. He was also very responsive to all communication. It is always a pleasure to work with him.
George Papadopoulos
Matt possesses a very deep consumer research understanding and rather varied experience, coupled with a great level of understanding of business needs and tensions, making him an invaluable business partner. He's undertaken complex business challenges and turned them into impeccable research designs and actionable insights & recommendations that have unlocked opportunities & sources of growth for us. Matt's optimistic, enthusiastic & empathetic nature is a bonus, thus working with him has been a sheer pleasure - and a reassuring experience too. I can't recommend Matt's services enough if you're looking to bring the consumer closer to what you do.
Dr Michael Wagstaff
I worked with Matt for three years at Future Thinking (now Savanta). He was by far the most commercially astute senior leader in the business. His knowledge of his clients' issues was first rate and he understood completely the market they operated in and what they needed to do to be successful. A lot of agencies talk about being trusted advisors to their clients. Most fail miserably at this but Matt is one of the few people who genuinely was trusted by his clients and was considered an extension of their team. Matt is innovative in his thinking and creative in his solutions. I highly recommend Matt as someone who will help your business achieve success.
Cathie Bernardin-Louchez
I worked with Matt for years. He went above and beyond to meet our needs and was always willing to give more insights and analysis when required. He was also very responsive to all communication. It is always a pleasure to work with him.
George Papadopoulos
Matt possesses a very deep consumer research understanding and rather varied experience, coupled with a great level of understanding of business needs and tensions, making him an invaluable business partner. He's undertaken complex business challenges and turned them into impeccable research designs and actionable insights & recommendations that have unlocked opportunities & sources of growth for us. Matt's optimistic, enthusiastic & empathetic nature is a bonus, thus working with him has been a sheer pleasure - and a reassuring experience too. I can't recommend Matt's services enough if you're looking to bring the consumer closer to what you do.
Dr Michael Wagstaff
I worked with Matt for three years at Future Thinking (now Savanta). He was by far the most commercially astute senior leader in the business. His knowledge of his clients' issues was first rate and he understood completely the market they operated in and what they needed to do to be successful. A lot of agencies talk about being trusted advisors to their clients. Most fail miserably at this but Matt is one of the few people who genuinely was trusted by his clients and was considered an extension of their team. Matt is innovative in his thinking and creative in his solutions. I highly recommend Matt as someone who will help your business achieve success.
Cathie Bernardin-Louchez
I worked with Matt for years. He went above and beyond to meet our needs and was always willing to give more insights and analysis when required. He was also very responsive to all communication. It is always a pleasure to work with him.
George Papadopoulos
Matt possesses a very deep consumer research understanding and rather varied experience, coupled with a great level of understanding of business needs and tensions, making him an invaluable business partner. He's undertaken complex business challenges and turned them into impeccable research designs and actionable insights & recommendations that have unlocked opportunities & sources of growth for us. Matt's optimistic, enthusiastic & empathetic nature is a bonus, thus working with him has been a sheer pleasure - and a reassuring experience too. I can't recommend Matt's services enough if you're looking to bring the consumer closer to what you do.
Experience
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Product Purpose Ltd
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United Kingdom
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Market Research
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1 - 100 Employee
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Founder & Managing Director
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Nov 2021 - Present
- We are Product Purpose, a new type of market research partner, strategic consultancy and training support for FMCG/ CPG and Consumer Healthcare products and brands. - We are a Virtual Agency with a large Global network of research specialists, marketers, technicians, innovators and sample providers.- We provide full service research project design, delivery, business insight and supporting strategic direction, which begins with understanding you, your business and your product’s Purpose.- With fewer overheads we can then deliver much more for your research budget with more speed and more agility.- We are experts in New Product Development (NPD) and product innovation but with a focus on the whole Product Life-cycle (from ideation to in-market renovation).- Specialising in Health & Personal Wellbeing, and Food & Drink FMCG, we dig into consumer interaction, and connection with your products across multiple judgement moments.- This includes the development and communication of your proposition, the shopper experience of buying it to the in-home consumer experience of using and living with it.
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IRIS Market Research Worldwide
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Market Research
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International Research Institute (IRIS) - Member for the UK
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Mar 2017 - Present
Leading the UK's role (now via Product Purpose's membership) within the international network of 35 agencies. Working closely with partners across Europe, Asia, Australasia, North and South America. Leading the UK's role (now via Product Purpose's membership) within the international network of 35 agencies. Working closely with partners across Europe, Asia, Australasia, North and South America.
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Savanta
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Market Research
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1 - 100 Employee
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Senior Director for Health & Wellbeing, Home & Hygiene FMCG/CPG Research
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Feb 2020 - Nov 2021
Senior Director and Lead of the 'Health and Wellbeing' Team (Personal Care, Personal & Home Hygiene, GSL & OTC Consumer Healthcare), researching developed and, primarily, emerging markets:- Responsibility for high value key accounts in these sectors overseeing large-scale multi-country projects- Member of Consumer Division Senior Leadership Team- Consultant on new product development research including major launches and renovations on leading global brands- Key focus on the patient journey touch-points fusing primary research and 'big data' to assist in all stages of user experience, NPD, in-market renovation and shopper insight- Forecasting expert for sales value and volume modelling, from full volumetrics to advanced volumetric conjoint outputs- Interest in using psychometric techniques and behavioural sciences in research- Strategic planner and initiative driver (working with and without the Bus Dev and Marketing functions)Within this role I:- Mentor and develop members of the Team, including commercial training - Present to and advise high level stakeholder teams both in the UK and overseas- Work closely with business development functions, leading pitches and initiatives - Promote cross-selling with other verticals within the business- Drive new innovation and research techniques including pushing boundaries in the use of CGI and VR
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Future Thinking UK (now Savanta)
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United Kingdom
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Market Research
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1 - 100 Employee
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Senior Research Director
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Jun 2017 - Feb 2020
Senior Director and Lead of the Health and Wellbeing Team (Personal Care, Personal & Home Hygiene, GSL & OTC Consumer Healthcare), researching developed and, primarily, emerging markets:- Responsibility for high value key accounts in these sectors overseeing large-scale multi-country projects - Member of Senior Commercial Team, and Senior Group Healthcare Team- Consultant on new product development research including major launches and renovations on leading global brands- Key focus on the patient journey touch-points fusing primary research and 'big data' to assist in all stages of user experience, NPD, in-market renovation and shopper insight- Forecasting expert for sales value and volume modelling, from full volumetrics to advanced volumetric conjoint outputs- Interest in using psychometric techniques and behavioural sciences in research- Strategic planner and initiative driver (working with and without the Bus Dev and Marketing functions)Within this role I: - Mentor and develop members of the Team, including commercial training - Present to and advise high level stakeholder teams both in the UK and overseas - Work closely with business development functions, leading pitches and initiatives - Have helped drive international growth across the business, building credentials and confidence, including expanding our international network and partner portfolio - Promote cross-selling with other verticals within the business - Drive new innovation and research techniques including pushing boundaries in the use of CGI and VR - UK Representative of the Global IRIS Partnership (Independent Research Institutes Network).
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Research Director within FMCG/ CPG
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Feb 2013 - Jun 2017
Account Director for the Agency's largest client, two notable FTSE 100 multi-nationals within FMCG/ CPG Homecare, Personal Care and Consumer Healthcare:- Increasing the international footprint of the agency and overseeing some of the agency's largest pan-global projects across developed and developing markets.- Account builder and new business developer.- Specialist in both innovation and renovation research including volumetric forecasting- Special interest in innovation and new techniques in market research and pushing boundaries for better data, including neuroscience in functional and emotional packaging, and using CGI and virtual reality.
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Associate Director of FMCG NPD & Insight
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Jul 2010 - Jan 2013
Senior account lead for several major high value multi-national clients (FTSE 100) within Food and Drink, Homecare, Personal Care and Consumer Healthcare.Commercial business development, strategic account and sector development.
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University of Southampton
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United Kingdom
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Higher Education
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700 & Above Employee
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Visiting Lecturer in Market Research, Marketing and Brand Management
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May 2008 - May 2013
Visiting guest lecturer on market research, marketing and luxury brand management to post-graduate students. Involved in setting project tasks and assessment. Visiting guest lecturer on market research, marketing and luxury brand management to post-graduate students. Involved in setting project tasks and assessment.
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The Oxford Research Agency
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United Kingdom
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Market Research
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Research Manager and Account Lead in FMCG
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Feb 2005 - Jul 2010
Account and Project Lead for pan-global FMCG projects for food and drink and homecare clients. Included development of £500k account from zero in 12 months. Account and Project Lead for pan-global FMCG projects for food and drink and homecare clients. Included development of £500k account from zero in 12 months.
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Vector Research Ltd
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Mining
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Social Research Executive
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Mar 2003 - Feb 2005
Conducted qualitative and quantitative research for a number of public sector bodies in areas such as transport, education, planning and local government. Conducted qualitative and quantitative research for a number of public sector bodies in areas such as transport, education, planning and local government.
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University of St Andrews
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United Kingdom
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Higher Education
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700 & Above Employee
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Qualitative Researcher, Staff Development Office
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Mar 2001 - Apr 2001
Short-term contract working on key strategic project for the Staff Development Office. Main task was qualitative work with senior academics. Short-term contract working on key strategic project for the Staff Development Office. Main task was qualitative work with senior academics.
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BUNAC
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United Kingdom
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Travel Arrangements
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1 - 100 Employee
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Work exchange programmes and gap year in the USA
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Jun 1996 - Sep 1998
BUNAC (British Universities North America Club): I participated in student work exchange programmes mainly working in hospitality. Led to travel to around 40 different states which ultimately resulted in bringing home an American wife! BUNAC (British Universities North America Club): I participated in student work exchange programmes mainly working in hospitality. Led to travel to around 40 different states which ultimately resulted in bringing home an American wife!
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Education
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1995 - 2000
University of St Andrews
MA (Hons) Medieval History, Late medieval English, Scottish and European History -
2001 - 2002
University of Bath
MSc in Management with Marketing from University of Bath School of Management, Business, Management, Marketing, and Related Support Services
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