Experience

Back At You

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Director of Product

  • ‏يونيو 2018 - - الحالي

  Back At You is a startup B2B Saas company providing full-funnel solutions to real estate brokers and agents.I was hired as the first dedicated product manager, and have grown to a team of four. Responsibilities include: defining and managing the product roadmap, planning and managing sprint pipeline, new/improvement feature requirements, customer launch automation, and infrastructure improvements.My product focus is on our back office applications for CRM, roster management, transactions and reporting.



YP, The Real Yellow Pages®

• United States
• Advertising Services
• 700 & Above Employee

• Director, Product Management - Ad Products

  • ‏أبريل 2012 - ‏يونيو 2018

  Product lead for YP’s Presence solutions enabling thousands of businesses to establish and manage their organic presence across major search engines, directories, and socials sites. E2E ownership from back-end platform to user front-end UX, and vendor integrations. Product line performing above plan at $50M+ annualized revenue.Product lead launching YP’s custom website offerings; including technical design and E2E ownership across multiple engineering teams and multiple vendors.Product lead launching YP’s initial ecommerce offerings; including product offerings, pricing, technical design and implementation, A/B price testing, fulfillment and billing.Product lead managing YP’s primary sales lead engine generating 20K leads per month.



Riverside Publishing

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Director - Product Analysis

  • ‏أغسطس 2010 - ‏فبراير 2012

  Product lead for new features and functionality; including business case, financial justifications, and product requirements, and lead cross-functional teams through development and launch.Developed business intelligence on competitor, customers, market trends and government regulations to develop pricing and growth strategies.



mConnect

• Mobile Product Development - Consultant

  • ‏مارس 2010 - ‏أغسطس 2010

  Identify and develop business cases for new market opportunities; including financial justifications, develop product requirements, and lead cross-functional teams through development and launchResearch business intelligence on competitor, customers, market trends and government regulations to develop pricing and growth strategies



Modern Luxury

• Book and Periodical Publishing
• 300 - 400 Employee

• Director - Digital Product Manager

  • ‏يونيو 2008 - ‏مايو 2009

  Identified and developed go-to-market strategy, product requirements, and revenue model. Led internal and third-party developers in ground-up build and launch of company web siteDefined and authored online business strategy, including investment in open source CMS development



Fox Interactive Media

• Internet Publishing
• 200 - 300 Employee

• Product Manager - Targeting

  • ‏ديسمبر 2007 - ‏يونيو 2008

  Led product definition and requirements, and product rollout; A/B testing, beta-partner testing, sales training and collateral development, and collaboration with marketing services for network-wide deploymentLed cross-functional team of engineers, developers, QA and marketing in development of targeting products (Life Stages and Purchase Intent) budgeted at $60M annual revenue



Ventura County Star

• Newspaper Publishing
• 1 - 100 Employee

• Director - Strategy & Product Development

  • ‏يناير 2006 - ‏نوفمبر 2007

  Led business directory development; including business case development, vendor evaluation and selectionGrew Hispanic-targeted publication 90% to cash-flow positive; complete product reboot and launch



Los Angeles Times

• United States
• Newspaper Publishing
• 700 & Above Employee

• Senior Product Manager

  • ‏مارس 1999 - ‏ديسمبر 2005

  Daily operating responsibility for recycler.com; including growing revenue by 22%, growing operating margin to 47%, and launching Cars.com automotive vertical with the highest 2-month affiliate sales volume across the networkLed latimes.com site-wide redesign implementing new UI, templates, and backend architecture



Hewlett Packard Enterprise

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Marcom Program Manager

  • ‏يناير 1996 - ‏مارس 1998

  Executed B2B acquisition and retention programs for server and workstation division; including liaison to HP’s user group association and lead marcom manager for HP World ’97 in Chicago



ASI Market Research

• Supervisor – Project Support

  • ‏نوفمبر 1994 - ‏ديسمبر 1995

  Manage team that developed executive summary reports for all research products