Experience

Vets Pets

• United States
• Veterinary Services
• 1 - 100 Employee

• Vice President of Marketing & Communications

  • Sep 2022 - Present

  Wilson, North Carolina, United States

• Director of Marketing & Communications

  • Aug 2020 - Sep 2022

  • Launched employee newsletter, internal communications plan, strategic marketing plan, and virtual continuing education program for the cooperative group of 30 veterinary hospitals • Identified AI recruiting platform to address the high priority need for the company. Found interested candidates and generated leads that led to managing a newly created position, DVM Talent Acquisition Lead • Envisioned student ambassador program with the goal of recruiting interns, externs, and new… Show more • Launched employee newsletter, internal communications plan, strategic marketing plan, and virtual continuing education program for the cooperative group of 30 veterinary hospitals • Identified AI recruiting platform to address the high priority need for the company. Found interested candidates and generated leads that led to managing a newly created position, DVM Talent Acquisition Lead • Envisioned student ambassador program with the goal of recruiting interns, externs, and new graduate veterinarians • Achieved revenue goals of $50 million annually and recognized in the Triangle Business Journal's Fast 50 three years in a row including #16 in 2022 • Engaged in cross-functional operations as a member of the Leadership Team • Streamlined reporting for KPI’s including LinkedIn, Facebook, NPS, websites, search engine optimization, Google My Business, and customer engagement • Established brand as employer of choice by implementing social media plan with success stories, video, referral program, and employee spotlights. Tripled organic LinkedIn followers in just over a year



TransPerfect

• United States
• Translation and Localization
• 700 & Above Employee

• Technology Marketing

  • 2019 - 2020

  Raleigh-Durham, North Carolina Area • Increased SaaS solutions licensing revenue by 39% with 630 new customers during first year of employment • Developed marketing plan and materials for TransPerfect DataForce that had a billed revenue of over 10 million in the first year • Managed communications, digital and product marketing for the technology division and introduced six new products/services, including Applanga, DataForce, GlobalLink NOW, Media.NEXT, Patent Portal, and TransPerfect Gaming Solutions • Crafted… Show more • Increased SaaS solutions licensing revenue by 39% with 630 new customers during first year of employment • Developed marketing plan and materials for TransPerfect DataForce that had a billed revenue of over 10 million in the first year • Managed communications, digital and product marketing for the technology division and introduced six new products/services, including Applanga, DataForce, GlobalLink NOW, Media.NEXT, Patent Portal, and TransPerfect Gaming Solutions • Crafted compelling technical marketing materials including case studies, whitepapers, brochures, blogs, presentations, web content, social media, webinars, and training materials • Produced three annual user conferences and over 50 tradeshows, parties, and happy hours Show less



Mumpower Marketing

• Marketing Consultant

  • 2012 - 2020

  Wilmington, NC • Produced brands and websites for over 25 small businesses • Expanded digital footprint of small companies and implemented digital advertising campaigns to increase revenue



Med First Primary & Urgent Care

• United States
• Medical Practices
• 1 - 100 Employee

• Marketing Director

  • 2015 - 2018

  Jacksonville, North Carolina Area • Created strategic marketing plan and a $400K+ budget with focus in enhancing sales and patient volume, thus expanding the company from 7 to 25 locations. • Led community marketing team that sponsored 200+ annual events, increasing patient volume in 19 markets. • Appointed as member of the senior management team, supporting cross-functional business operations. • Introduced/implemented new programs/products including digital check-in, online appointment scheduling, telemedicine and… Show more • Created strategic marketing plan and a $400K+ budget with focus in enhancing sales and patient volume, thus expanding the company from 7 to 25 locations. • Led community marketing team that sponsored 200+ annual events, increasing patient volume in 19 markets. • Appointed as member of the senior management team, supporting cross-functional business operations. • Introduced/implemented new programs/products including digital check-in, online appointment scheduling, telemedicine and Google review program to expand company service offerings and ancillary revenue. • Increased overall clinic reviews from an average of 2.6 to 4.1 through post-visit surveys, staff training, patient engagement and marketing materials. • Directly managed 3 marketing coordinators, developed respective job descriptions, and indirectly managed dozens of employees. • Formulated and implemented departmental and organizational policies and procedures to maximize output. • Mitigated operational risks by monitoring and enforcing staff adherence to rules, regulations, and procedures. • Managed effectively with pragmatism through tough demanding client circumstances and with limited resources. • Cultivated a collaborative, cohesive and productive team to delivers results on time and within budget. • Collaborated with client executives to communicate project cost/schedule management, status reporting, program governance and cross-functional solutions coordination to advance shared organizational goals. Show less



Training Network

• United States
• Information Services
• 1 - 100 Employee

• Marketing Manager & Graphic Designer

  • 2012 - 2014

  Raleigh-Durham, North Carolina Area • Implemented digital marketing campaign processes and shifted marketing efforts to focus on more efficient channels • Created a marketing strategy based on questionnaires, statistics, and buying habits • Designed 500,000 broadcast emails every month • Championed change to E-commerce email marketing platform that raised web sales by 30% in the first year • Implementing new SEO techniques using insight from Google Analytics to significantly improve website rankings •… Show more • Implemented digital marketing campaign processes and shifted marketing efforts to focus on more efficient channels • Created a marketing strategy based on questionnaires, statistics, and buying habits • Designed 500,000 broadcast emails every month • Championed change to E-commerce email marketing platform that raised web sales by 30% in the first year • Implementing new SEO techniques using insight from Google Analytics to significantly improve website rankings • Developed new WordPress/Magento website & set up integrations with email marketing and CRM systems Show less



Johnson Properties Realtors & Auctioneers, Inc.

• Real Estate
• 1 - 100 Employee

• Marketing and Advertising Director

  • 2010 - 2012

  Raleigh-Durham, North Carolina Area • Identified sales opportunities and executed a marketing plan on a marketing budget • Increased traffic, customers and business at company auctions and events • Created all digital marketing & advertising collateral, including brochures, website, email blasts & other advertisements



Mumpower for Congress

• Campaign Manager

  • 2008 - 2008

  Asheville, North Carolina Area • Envisioned & executed a marketing plan that gained national attention • Conceived media plan for 15 NC counties on a limited budget • Designed pamphlets, posters, signage, buttons, website & all advertising • Developed a unique understanding of politics & human nature • Organized all volunteer activities and spoke to large groups on numerous occasions