Matt L.

Business Consultant, Southeast Asia & Japan at Rezilient Digital
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Contact Information
us****@****om
(386) 825-5501
Location
TW
Languages
  • Chinese Native or bilingual proficiency
  • Hokkien (Taiwanese) Native or bilingual proficiency
  • English Professional working proficiency
  • Japanese Limited working proficiency
  • Indonesian Limited working proficiency

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Credentials

  • Marketing in a Changing World
    Coursera
    Sep, 2019
    - Nov, 2024
  • YouTube Audience Growth Certification
    YouTube
    Sep, 2015
    - Nov, 2024
  • YouTube Digital Rights Certification
    YouTube
    Sep, 2015
    - Nov, 2024
  • Google Video Advertising Certification
    Google
    Jun, 2015
    - Nov, 2024
  • Google Adwords Certification
    Google
    May, 2015
    - Nov, 2024
  • Google Analytics Individual Qualification
    Google
    Jun, 2014
    - Nov, 2024
  • Certificate of Copyright of Digital Content, Intellectual Property Training Program
    Ministry of Economic Affairs (Taiwan)
    Aug, 2009
    - Nov, 2024

Experience

  • Rezilient Digital
    • India
    • Advertising Services
    • 1 - 100 Employee
    • Business Consultant, Southeast Asia & Japan
      • Sep 2022 - Present

    • Consultant, YouTube Partner Sales
      • Dec 2021 - Aug 2022

      - Assist to boost client’s revenues by 150%- Gather feedbacks/needs from publishers/clients on all training sessions- Develop educational material, including presentations, sales scripts and case studies- Assist to grow and deliver the value of Partner Sales- Assist to identify, build and manage a high-potential business relationships - Assist sales teams in pitching to agencies/advertisers as well as handling sales-related challenges to secure deals

  • Dailymotion
    • France
    • Online Audio and Video Media
    • 400 - 500 Employee
    • Country Director, Taiwan
      • Jul 2016 - Jul 2017

      - Dailymotion's first hire for its Taiwan business - Have the overall responsibility for the strategic direction of market development - Boost brand awareness in Taiwan content industry - Explore and maintain relationships with TV companies, music labels, and publishers - Introduce the video player solution to the local market - Work with developers/engineers to troubleshoot technical issues for client support - Assist ad sales team to partner with local ad agencies/marketing companies

  • Ocean Butterflies International
    • China
    • Musicians
    • 1 - 100 Employee
    • Director of New Media (TaiHe Entertainment Group)
      • Jun 2015 - Jul 2016

      - Increase revenue and views both from YouTube by 60% - Increase the number of YouTube subscribers by 580% - Assist TaiHe to be the first Chinese music partner with Dailymotion - Increase revenue and views both from YouTube by 60% - Increase the number of YouTube subscribers by 580% - Assist TaiHe to be the first Chinese music partner with Dailymotion

  • Hearst Magazines
    • United States
    • Media Production
    • 700 & Above Employee
    • Head of New Media (ELLE Taiwan)
      • Sep 2014 - May 2015

      - P&L responsibility - Increase pageviews by 400% and users by 200% - Complete server migration project and decrease the cost by 30% - Decrease content cost by 80% - Boost Alexa Rank in Taiwan from 240 to 132 - Lead a team of 10+, including editors, marketers, IT programmers, and designers - Built manpower in digital marketing - P&L responsibility - Increase pageviews by 400% and users by 200% - Complete server migration project and decrease the cost by 30% - Decrease content cost by 80% - Boost Alexa Rank in Taiwan from 240 to 132 - Lead a team of 10+, including editors, marketers, IT programmers, and designers - Built manpower in digital marketing

  • Chinese Culture University
    • Taiwan
    • Higher Education
    • 1 - 100 Employee
    • Lecturer of Digital Music Business (School of Continuing Education)
      • Jun 2007 - Sep 2014

  • Taiwan Mobile
    • Taiwan
    • Telecommunications
    • 700 & Above Employee
    • Head of Content Strategy (myMusic)
      • Mar 2014 - Aug 2014

  • Linfair Records
    • 中華人民共和国 ペキン市
    • Head of Digital Music
      • Oct 2010 - Jan 2012

  • Auer Media & Entertainment Corp.
    • Taiwan
    • Computer Games
    • 1 - 100 Employee
    • Digital Content Licensing Senior Specialist
      • Mar 2008 - Apr 2010

  • Echo Music 証聲音樂
    • Taiwan
    • Musicians
    • Music Licensing Specialist
      • Jun 2005 - Jun 2007

Education

  • National Central University
    Bachelor of Business Administration (BBA), Business Administration and Management, General
    1997 - 2001
  • Taipei Municipal Jianguo High School
    1994 - 1997

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