Experience

seventy7

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Account Director

  • 2012 - Present

  Seventy7 plans, creates, delivers and optimises content for the world’s biggest and best retailers. We help tell stories that make people sit up and listen, then get up and act. Say hello@seventy7group.com or visit http://www.seventy7group.comAnalysis and understanding of client requirement. Delivery of effective solutions through managed, integrated multi-channel account team across a range of different services, including photographic production, creative production, UX and digital marketing. Performance evaluation using key metrics.Planning client brand strategies including defining USPs, developing brand positioning, understanding audiences, persona mapping and visual execution.Developing customer experience strategies through defining customer flows and journey mapping, UX and UI improvement, recommendations and execution.Creating content and channel strategies for clients, focusing on relevant channel activity and purpose of content. Working with clients to identify key objectives and goals and identifying the most effective strategies to be produced.Optimising client content through comprehensive digital marketing strategies including, SEO, PPC and paid social. Developing content strategies that increase engagement levels and sales. Show less

• Additional Project Management @ Seventy7

  • 2008 - Present

  2017 – Present Senior Management Team. Seventy7Key member of the Seventy7 senior management team involved in decision making on key issues around business structure, growth planning, business infrastructure and technology architecture.2020 – Present Marketing Team. Seventy7Business lead on Seventy7 marketing strategy. Responsible for brand identity and image, group wide marketing plans and external communications.2008 – Present Offshore Office Lead. Photolink / Seventy7UK Business lead for the Seventy7 India office. Pivotal in the initial development of the Photolink / Seventy7 Offshore India team and office set up. Creation of key methodologies to ensure output was to the highest specification and quality. Ongoing oversight and collaboration with the offshore team on key areas including communications, finance and production to maintain and develop an efficient and effective service for existing and new clients.2018 - PresentProject Lead. 3rd Party Production and finance solution procurement. Seventy7Acquirement of holistic production and finance system capable of working across all parts of Seventy7 group. (Manchester, London, Mumbai).Liaising with internal working parties from each of the business locations, the process included a review of business wide workflows and production and scheduling methods to source the most efficient and cost-effective solution.Findings, proposed solutions and detailed costings presented at Board level.2014 - PresentProject Lead. 3rd Party IT supplier procurement. Photolink/Seventy7 Responsible for the selection of a new 3rd party I.T. supplier and implementation of a new server hierarchy capable of future proofing Seventy7 group activities.The role included information gathering and working with key individuals to understand and out line workflow and single points of failure as well as appointing the 3rd party and overseeing the successful communication and implementation of the project internally. Show less



Photolink has rebranded to seventy7 - make sure you're following our new account

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Group Account Manager

  • 2009 - 2012

  Group Account Manager. PhotolinkFocusing on multiple, multi-channel large revenue generating integrated accounts, the role involved working with clients on both print and digital content and marketing strategies to ensure budgets and content were optimised, at the same time strengthening existing client relationships and nurturing new ones.Personal development involved developing a wider knowledge and understanding of the market alongside accelerating communication and leadership skills through attending courses.Applying newfound knowledge to improve efficiency and develop more effective ways of working across the business. Show less

• Account Manager

  • 2007 - 2009

  Account Manager. PhotolinkHighly focused, day to day management of large integrated account producing content through several internal departments: photography, design and print. Working alongside department production managers to ensure that all assets are produced on time and to budget.Internally, working alongside finance to plan Year on Year forecasting and with sales and marketing to develop further growth opportunities, as well as mentoring account executives.

• Account Executive

  • 2005 - 2007

  Account Executive. PhotolinkWorking on photographic and design production alongside an account manager and internal departments to ensure that all aspects of the client brief were met and produced on time. Responsible for ensuring that all account finances were up to date.

• Still Life Photographic Coordinator

  • 2002 - 2005

  Photolink Still Life Photographic CoordinatorResponsibilities included liaising with clients, management of briefs, photographic samples along with logging and distribution of photographic transparencies.