Matt Kelton
Chief Operating Officer at Showhomes Home Services- Claim this Profile
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Bio
Stan Friedman, CFE
Matt Kelton is the kind of industry professional that we would all seek, if looking for a doctor. He is patient and a great listener. Matt is an analytical kind of guy that grabs every bit of data available, determines its merits and THEN makes his diagnosis. If the doctor you were looking for was say a surgeon, you would look for all of that and then too, steady hands to go along with the rest. Well, in the franchising world the stakes may be a little bit different, but with Matt Kelton would still be my guy. His core competencies include high level strategic plannng and bottom line, tactical execution, all on the highest plane.
Eric Stites
Matt Kelton has one of the sharpest operations minds in franchising. I've known and worked with Matt for years, and he truly understands what it takes to build a successful franchise business model... and that a strong franchisee-franchisor relationship is a core foundational requirement.
Stan Friedman, CFE
Matt Kelton is the kind of industry professional that we would all seek, if looking for a doctor. He is patient and a great listener. Matt is an analytical kind of guy that grabs every bit of data available, determines its merits and THEN makes his diagnosis. If the doctor you were looking for was say a surgeon, you would look for all of that and then too, steady hands to go along with the rest. Well, in the franchising world the stakes may be a little bit different, but with Matt Kelton would still be my guy. His core competencies include high level strategic plannng and bottom line, tactical execution, all on the highest plane.
Eric Stites
Matt Kelton has one of the sharpest operations minds in franchising. I've known and worked with Matt for years, and he truly understands what it takes to build a successful franchise business model... and that a strong franchisee-franchisor relationship is a core foundational requirement.
Stan Friedman, CFE
Matt Kelton is the kind of industry professional that we would all seek, if looking for a doctor. He is patient and a great listener. Matt is an analytical kind of guy that grabs every bit of data available, determines its merits and THEN makes his diagnosis. If the doctor you were looking for was say a surgeon, you would look for all of that and then too, steady hands to go along with the rest. Well, in the franchising world the stakes may be a little bit different, but with Matt Kelton would still be my guy. His core competencies include high level strategic plannng and bottom line, tactical execution, all on the highest plane.
Eric Stites
Matt Kelton has one of the sharpest operations minds in franchising. I've known and worked with Matt for years, and he truly understands what it takes to build a successful franchise business model... and that a strong franchisee-franchisor relationship is a core foundational requirement.
Stan Friedman, CFE
Matt Kelton is the kind of industry professional that we would all seek, if looking for a doctor. He is patient and a great listener. Matt is an analytical kind of guy that grabs every bit of data available, determines its merits and THEN makes his diagnosis. If the doctor you were looking for was say a surgeon, you would look for all of that and then too, steady hands to go along with the rest. Well, in the franchising world the stakes may be a little bit different, but with Matt Kelton would still be my guy. His core competencies include high level strategic plannng and bottom line, tactical execution, all on the highest plane.
Eric Stites
Matt Kelton has one of the sharpest operations minds in franchising. I've known and worked with Matt for years, and he truly understands what it takes to build a successful franchise business model... and that a strong franchisee-franchisor relationship is a core foundational requirement.
Experience
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Showhomes Home Services
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United States
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Real Estate
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1 - 100 Employee
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Chief Operating Officer
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Jan 2007 - Present
Showhomes is the largest home staging network in the U.S. with over 60 locations in 20 states. Through our nationwide franchise network of home staging experts, Showhomes has helped over 30,000 Homeowners and Home Builders sell homes valued at over $10B.• Implemented operations systems, standard operating procedures, and strategic initiatives that drove unit economics of Showhomes franchises to grow over 600% • Initiated business expansion from a single revenue stream model to create five different service offerings which produced consistent double digits revenue increases• Spearheaded the transformation of corporate culture from disjointed environment into a thriving, cohesive culture that fostered learning, development, and cross-functional collaboration• Won multiple awards for franchise excellence and corporate culture
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Managing Partner
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Sep 2005 - Present
The Kelton Group was established to assist US based franchisors to improve franchise sales, operations, and marketing strategies that will lead to increased top line revenue and bottom line profits. The focus is on providing fractional Chief Operating Officer services to help emerging franchisors move to the next level. The Kelton Group was established to assist US based franchisors to improve franchise sales, operations, and marketing strategies that will lead to increased top line revenue and bottom line profits. The focus is on providing fractional Chief Operating Officer services to help emerging franchisors move to the next level.
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Computer Renaissance
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Computer Hardware
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1 - 100 Employee
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President and COO
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2001 - 2006
Provided strategic oversight of Operations, Sales, and Procurement for America’s Largest Computer Franchise that spanned 120 locations and generated more than $75MM in annual sales.• Restructured operations and stopped the five-year track record of annual losses totaling over $1M, and implemented new sales channels and operational practices that drove profits to over $600K per year • Developed and executed a strategic roadmap and spearheaded a store expansion plan across 40 territories in 18 months compared to zero growth in the previous three years• Transition from a retail product concept to service-focused model, resulting in an increase in gross margins from 34% to 51%; increased franchise system profits 50% in 18 months via Financial Benchmark Survey Program, Store Operations Focus, and Profit Performance Groups
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Senior Vice President of Vendor Relations
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Jan 2000 - Jul 2001
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Compucom
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Senior Director of Vendor Relationships
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Aug 1998 - Feb 2000
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Computer City
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Retail
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1 - 100 Employee
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Director of New Ventures
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Sep 1997 - Aug 1998
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Buyer
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Oct 1990 - Aug 1997
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Education
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Texas Christian University
Bachelor of Arts (B.A.), English Language and Literature/Letters