Careers & News Editor

• Jan 2023 - Present

Senior Writer & Masters Content Lead

• Apr 2022 - Jan 2023

I direct content strategy across the Masters section of the BusinessBecause website. I also cover business education throughout the site using a variety of multimedia tools alongside written content. Tasks include: - SEO research and content planning to create an optimised editorial calendar covering the entire business masters education space- Curating highly targeted content marketing campaigns for sponsored editorial contracts with leading business schools around the world- Pitching ideas, interviewing business professionals, and writing non sponsored stories - Hosting webinars with panels of industry experts - Creating Instagram TV content - Writing long form business news and analysis pieces for the Insights series- Uploading content to the CMS

Writer

• Mar 2021 - Apr 2022

Editorial Assistant

• Dec 2020 - Mar 2021

Contributing Writer

• Mar 2021 - Present

GMAC is a global association of leading graduate business schools and the owner and administrator of the GMAT exam. I write regularly for GMAC’s MBA.com, and contribute to the GMAC Connect Advisor Blog. GMAC is a global association of leading graduate business schools and the owner and administrator of the GMAT exam. I write regularly for GMAC’s MBA.com, and contribute to the GMAC Connect Advisor Blog.

Freelance Journalist

• Oct 2015 - Dec 2020

Previously:The Sunday Times The i Yorkshire Post/Yorkshire Evening PostYorkshire LiveSheffield StarThe Gryphon Forge PressJUS NewsVarious blogs and publications For examples of my work see:https://www.clippings.me/mattkeffordwrites Previously:The Sunday Times The i Yorkshire Post/Yorkshire Evening PostYorkshire LiveSheffield StarThe Gryphon Forge PressJUS NewsVarious blogs and publications For examples of my work see:https://www.clippings.me/mattkeffordwrites

Work Placement

• Jan 2020 - Jan 2020

Worked for the News desk. Highlights include: - Pitched, interviewed for and wrote an article on a new jobcentre fund to tackle homelessness in Leeds- Wrote an article for the Evening Post about a newly unveiled care home- Conducted an interview with a local restaurant owner- Shadowed the Local Democracy Reporter at a Leeds Council meeting- Shadowed the Court Reporter in Crown Court Worked for the News desk. Highlights include: - Pitched, interviewed for and wrote an article on a new jobcentre fund to tackle homelessness in Leeds- Wrote an article for the Evening Post about a newly unveiled care home- Conducted an interview with a local restaurant owner- Shadowed the Local Democracy Reporter at a Leeds Council meeting- Shadowed the Court Reporter in Crown Court

2019 Election Social Media Coverage

• Dec 2019 - Dec 2019

Social media coverage of the count for the Reigate constituency. - Broke the Reigate count result - Provided coverage for the Sky News Live Blog- Interviewed all major candidates, including returning Conservative MP Crispin Blunt Social media coverage of the count for the Reigate constituency. - Broke the Reigate count result - Provided coverage for the Sky News Live Blog- Interviewed all major candidates, including returning Conservative MP Crispin Blunt

Work Placement

• Aug 2019 - Sep 2019

Worked for the News desk. Highlights include: - Bylines for copy written with the Chief Reporter & Health Editor- Worked with data, providing the basis for stories for which I was accredited with additional reporting bylines- Pitched my own ideas, receiving detailed feedback - Attended conferences- Transcribed interviews Worked for the News desk. Highlights include: - Bylines for copy written with the Chief Reporter & Health Editor- Worked with data, providing the basis for stories for which I was accredited with additional reporting bylines- Pitched my own ideas, receiving detailed feedback - Attended conferences- Transcribed interviews

Work Placement

• Jul 2019 - Jul 2019

Worked for the News desk at KentLive. Highlights include: - Interviewing the head of a national charity - Conducting Vox Pops in the local area- Attending legal conferences, getting an insight into difficulties which can be met when getting stories into print Worked for the News desk at KentLive. Highlights include: - Interviewing the head of a national charity - Conducting Vox Pops in the local area- Attending legal conferences, getting an insight into difficulties which can be met when getting stories into print

Work Placement

• Sep 2018 - Sep 2018

Worked for Comment and Foreign desks. Highlights include: - Bylines for 3 obituaries, including the late rapper Mac Miller - Bylines for NIBs from around the world - Subedited an article by Robert Fisk on war in Syria- Gathered quotes from a variety of sources each day for the papers’ Opinions Matrix- Attended morning conferences Worked for Comment and Foreign desks. Highlights include: - Bylines for 3 obituaries, including the late rapper Mac Miller - Bylines for NIBs from around the world - Subedited an article by Robert Fisk on war in Syria- Gathered quotes from a variety of sources each day for the papers’ Opinions Matrix- Attended morning conferences

Content Writer

• Apr 2017 - Nov 2017

Over 50 articles covering fashion related topics from around the world Over 50 articles covering fashion related topics from around the world

Blogger

• Jul 2015 - Dec 2015

A series of blogs covering the England Rugby team A series of blogs covering the England Rugby team

Blogger

• Aug 2014 - Aug 2014

Work experience working alongside a team of editors to create articles covering a range of sporting topics. Work experience working alongside a team of editors to create articles covering a range of sporting topics.