Experience

TrueCar, Inc.

• United States
• Technology, Information and Internet
• 300 - 400 Employee

• Senior Director | Brand & Industry

  • Jun 2023 - Present

• Communications Director, Brand & Industry

  • Oct 2019 - Jun 2023

  I share insights and best practices with the automotive industry. Consumer shopping behavior, automotive trends, and shifts in the automotive retail landscape are my focus.



Edmunds

• United States
• Automotive
• 300 - 400 Employee

• Sr. Manager, Insights

  • Jul 2019 - Oct 2019

• Senior Consumer Advice Editor

  • Aug 2013 - Oct 2019



Franchised auto dealers

• Southern Californa

• Sales Manager, Internet & BDC Director, Finance and Insurance (F&I) Manager

  • Jul 2001 - Aug 2013

  My career on the retail side of the car business began in 2001 and spanned a dozen years. Most of this time was spent working in some of the nation's largest privately held auto groups, in one of the country's toughest auto markets - Southern California. After several years as a traditional sales person, I transitioned into managerial roles. I've been a sales manager, worked in the finance & Insurance (F&I) department, and directed Internet/BDC departments. As a manager, I recruited, hired, and trained sales teams. I have in-depth knowledge of the the retail car business. Along the way, I learned that car sales is actually more about perception and emotion than finance and horsepower, being polite is a great way to score a deal, the people who pay the least for a product are rarely the happiest customers, and the best salespeople tend to be the ones who make their customers feel valuable and appreciated. I speak dealer!~ Show less