Experience

Water Street Mission

• Lancaster, Pennsylvania Area

• Marketing Director

  • Jan 2020 - Present

  I direct our marketing team, vendors, and other constituencies on the representation of our brand and oversee efforts that raise in excess of 5 million per year. In my first year in charge, helped to lead and support efforts which created a nearly 30% increase in revenue. In that same year also updated brands for many of our ministries, upgraded our website, transitioned to a new marketing automation system, and developed a new case for support. Additionally, led the transition of many of our events to virtual ones due to restrictions brought about by the pandemic. Show less



Nxtbook Media

• United States
• Software Development
• 1 - 100 Employee

• Marketing Director

  • Apr 2017 - Jan 2020

  In short terms, I humbly oversee the Nxtbook Media brand. In long terms, that means managing initiatives that enhance the view of Nxtbook Media's products and services, assist our sales team in moving leads down the sales funnel, and help our current clients continually understand the value of working with our organization. This has led me to working hands-on in the following areas:SEOCPC Advertising (Google, Facebook, Instagram, Twitter, and LinkedIn)Social Media ManagementVideo DevelopmentCollateral Creation For Sales EffortsContent Marketing Efforts (Blogs and White Papers)Website Development (Design and Content)Email CampaignsIn House EventsTrade ShowsMarket ResearchReferral StrategyOverall Brand StrategyI have also had the opportunity to help guide product development discussions for our revolutionary new product, PageRaft, and create the organization's business plan from the ground up for 2020 and beyond.During my first year as Marketing Director, I was able to help increase year over year closed sales by 278%. Additionally in 2018, my first full year in the role, we were able to stabilize overall revenue for the first time in nearly a decade. Show less

• Account Executive

  • Nov 2015 - Apr 2017

  Account ManagementContent Marketing AdvisorDigital Product DevelopmentBrand Strategy DevelopmentVideo DirectionWebsite Creation



Current Pumps

• Denver, CO

• Co-Founder

  • May 2013 - Jul 2016

  A very part time endeavor with some great friends, where we aimed to bring a sustainable manner of pumping water without electricity to people groups in the Niger River delta. Although the project started well, lack of time for R&D and marketing as well as funds for travel to Niger, squelched the opportunity. I participated in marketing, finance, and growth planning for the small nonprofit. A very part time endeavor with some great friends, where we aimed to bring a sustainable manner of pumping water without electricity to people groups in the Niger River delta. Although the project started well, lack of time for R&D and marketing as well as funds for travel to Niger, squelched the opportunity. I participated in marketing, finance, and growth planning for the small nonprofit.



The Idea Marketing

• Denver, Colorado

• Account Executive

  • May 2013 - Nov 2015

  Worked directly with the President/Owner of this small marketing firm to oversee multicultural communications projects for organizations such as the Denver Zoo, Mile High Flea Market, Live Well Colorado, and The Colorado Department of Health and Environment, among others. My role included the following: Full Account Coordination and Management Brand Development Copy Creation Media Buying Proposal Creation Business Strategy Development Collateral Coordination Event Management Website Copy and Navigation Creation Video Development Show less



University of Colorado Denver

• Denver, Colorado

• Director/Account Supervisor Of Bard Center Graduate Student Freelance Team

  • Apr 2012 - May 2013

  As Director of the CU Denver Business School's Graduate Student Freelance team, I provided business and marketing advice to Denver area startups and struggling companies while also managing the student run organization’s current project portfolio, recruiting, client services, and growth strategy. Pertinent Solo Projects: -Completed a pricing strategy for a startup soil manufacturer, Maxfield’s Organics -Developed a marketing/social media plan for a nonprofit that supports teachers and parents called BrainWise Show less



Mile High United Way

• Denver, Colorado

• Marketing Intern

  • May 2012 - Aug 2012

  • Developed sponsorship packages based on researched needs of corporations • Learned how to make face-to-face solicitations and use Salesforce • Created Marketing Databases for 125th Anniversary and Turkey Trot campaigns • Developed sponsorship packages for Turkey Trot • Assessed costs of marketing campaigns • Developed sponsorship packages based on researched needs of corporations • Learned how to make face-to-face solicitations and use Salesforce • Created Marketing Databases for 125th Anniversary and Turkey Trot campaigns • Developed sponsorship packages for Turkey Trot • Assessed costs of marketing campaigns



Cru

• La Plata, Buenos Aires, Argentina

• International Intern

  • Sep 2007 - Jan 2010

  •Directed volunteers and managed events in order to accomplish organizational goals •Created cause related advertising for a donor base of close to 70 through direct mailings and one on one conversations •Directed volunteers and managed events in order to accomplish organizational goals •Created cause related advertising for a donor base of close to 70 through direct mailings and one on one conversations



Texas Department of Transportation

• Denton, Texas

• Civil Engineer/Construction Manager

  • Mar 2005 - Sep 2007

  •Gained the ability to work in an organized and concise manner while developing critical thinking skills to solve complex problems; supervised and led full-time construction workers •Engaged with C-level staff over disputes with contracted work •Gained the ability to work in an organized and concise manner while developing critical thinking skills to solve complex problems; supervised and led full-time construction workers •Engaged with C-level staff over disputes with contracted work