Experience

G Touring

• United Kingdom
• Travel Arrangements
• 1 - 100 Employee

• Heading Up Communications & Engagement

  • Dec 2014 - Present

  Heading up the Public Relations, Internal Communications, Employee Engagement, Social Media and Customer Care for G Touring. Responsible for designing and delivering an annual strategic internal and external communications plan which is aligned to the business strategy. Building and maintaining strong relations with key media contacts, influencers, stakeholders and professional bodies to expand business volume. Ensuring smooth running of press office operations and crisis response plans. Managing game-changing, multi-channel campaigns that deliver on the business objectives. Leading and mentoring a highly motivated internal and external communications team to deliver on the strategic business plan. Organising internal motivational events which significantly enhance overall productivity of the business. Leading the team responsible for social enterprise initiatives and sustainability. Mentoring a high-potential customer service team to ensure timely delivery of high-quality services that reduced the number of complaints by 20% on an annual basis. Selected Contributions: • Developed a communications strategy which resulted in an increased media coverage for all brands by more than 40%, while streamlining external communications processes. • Managed and mentored cross-functional communications and social media teams and designed engaging content which doubled followers of all social channels year on year. • Collaborated with the Executive Board to deliver an employee engagement strategy that has resulted in a positive culture and an employee net promoter score of 90. Led the ‘Values Team and Sustainability Team’ responsible for supporting local charities and community, while reducing environmental impact. • Designed a strategic communications plan to rebuild the business following the travel shutdown during pandemic, across all key platforms and through thought leadership and speaking opportunities. Show less



Emirates

• United Arab Emirates
• Airlines and Aviation
• 700 & Above Employee

• Public Relations Manager

  • Jan 2007 - Dec 2014

  Roles & Responsibilities: • To research, plan, manage and implement a proactive communications strategy for Emirates in the Far East and Australasia to gain positive publicity, raise the global profile of the Emirates Group in all relevant media channels, and minimise negative media exposure. • Protect and enhance the reputation of the Emirates Group through interactions with external media and stakeholders. • Research and evaluate new media channels and publishing mechanisms and recommend how best these can be used within the Emirates Group. Evaluate the existing procedures and systems, recommend changes. • Manage and co-ordinate with appointed PR agencies in Emirates destinations. • Develop, influence and maintain relationships with key media, analysts, industry and government stakeholders. • Write news releases and organise editorial coverage. • Control costs and keep activities within allocated budget. • Organise press conferences and press briefings as required and identify interview opportunities. • Direct photography for PR usage • Develop and maintain the regional crisis communications plan in collaboration with the Emirates crisis response team and global PR team. • Manage assignments within scope, time, quality and cost, ensuring speed to market and effective integration with marcomms plans. • Manage and coach direct reports, guiding them to improved performance. Show less



Dubai Racing Club

• Dubai, United Arab Emirates

• Manager, Media & Public Relations

  • Sep 2003 - Jan 2007

  The Emirates Racing Authority is the governing body of horse racing in the United Arab Emirates and the Dubai Racing Club is the company responsible for the marketing activities. Responsibilities: • Plan a combined PR and media campaign to promote UAE horse racing. • Writing and distributing news releases in a timely manner. • Respond to media enquiries and brief senior management, to ensure ‘one voice’. • Manage over 600 media during the Dubai World Cup, and local media throughout the season, including press conferences, manage press room and accreditation, • Liaise with sponsor’s PR departments to ensure PR plan alignment. • Promote racing in Dubai internationally at other global events. Show less



International Racing Bureau Ltd.

• Spectator Sports
• 1 - 100 Employee

• Commuications Manager

  • Jun 1995 - Sep 2003