Experience

PacificPine Sports

• Hong Kong
• Education Administration Programs
• 1 - 100 Employee

• Director of Instruction

  • Mar 2021 - Present

  Tasked with developing all areas of the business related to instruction and coaching. Managing the team of coaches, Training, recruitment, driving revenue & developing programs are all my responsibility.

• Lead Instructor

  • Oct 2020 - Mar 2021



IMG Golf Course Services

• Hong Kong
• Golf Courses and Country Clubs
• 1 - 100 Employee

• Golf Operations Manager

  • Mar 2020 - Aug 2020

  Garden City is one of the most profitable Semi private clubs in Asia and has been managed by IMG from the day it opened. In my time there I was responsible for over 200 staff and 9 sub departments within the Golf operation. My main duties were making sure golfers had a great experience, played the course on time, and enjoyed 5 star service from bag drop, through to pro shop and locker room, cart staging area, starters and out on to the course. Maintenance of the cart fleet and caddy training was also a huge part of my role. During my time I implemented a number of SOP’s that supported and streamlined the operation. Revenue was increased in the pro shop through small changes and additions whilst revenue at the driving range also increased 3 fold. As a club we managed to not only stay open during difficult Covid times but actually beat 2018 figures. This was down to maintaining the high service standards consistently. Show less



GOLFTEC

• United States
• Hospitality
• 700 & Above Employee

• Assistant Centre Manager & PGA Professional.

  • Mar 2017 - Mar 2020

  GOLFTEC is the largest golf instruction company in the world with over 200 centres across the US,Canada, Japan and now South East Asia. I was recruited to strengthen the teaching team as GOLFTEC was expanding into Singapore. Main roles include Teaching, Sales, Custom fitting and day to day operations of the centre as well as owner meetings. During Sept 1 to Aug 31 2018 and then again in 2019 I was the highest sales of any GOLFTEC coach worldwide with Sales revenue of over $375,000 US dollars each year and over $1million USD sold in the 3 years I was there. Show less



IMG

• United States
• Entertainment Providers
• 700 & Above Employee

• Head PGA Professional

  • Jun 2014 - Sep 2016

  I was responsible for the whole setup, launch and complete operation of the Golf Academy at Pine Rock Golf Club. All pricing, staffing, training, budgeting, maintenance and implementation of IMG standards and operations were my responsibility, along with achieving the Academies growing financial targets. I took the Academy business from generating almost zero revenue to being on target for generating over 900K RMB by the end of 2016. I set up the custom fit service of hardware and that generated 130k RMB in its first year. I also worked very closely with the Golf operations manager to help achieve the pro shops retail and custom fit targets as well caddie training and operational objectives. I was also involved in helping to maintain the high IMG standards for the Golf course including maintenance, presentation and playability. Show less



Mission Hills China

• China
• Recreational Facilities
• 1 - 100 Employee

• Senior Instructor

  • Mar 2013 - Apr 2014

  I was responsible for delivering all aspects of coaching to any and every type of client whether it be Corporate, group, private, or Junior. I generated over 800K RMB in sales revenue during that time. I was also involved in the organisation of the Tiger VS Rory Match at Mission Hills Haikou in October 2013. I delivered regular training sessions to sales staff and translators on sales techniques, dealing with objections, interpersonal skills and golf terminology. I was responsible for delivering all aspects of coaching to any and every type of client whether it be Corporate, group, private, or Junior. I generated over 800K RMB in sales revenue during that time. I was also involved in the organisation of the Tiger VS Rory Match at Mission Hills Haikou in October 2013. I delivered regular training sessions to sales staff and translators on sales techniques, dealing with objections, interpersonal skills and golf terminology.



House of Golf

• Spectator Sports
• 1 - 100 Employee

• Assistant Professional

  • Sep 2008 - Aug 2012

  House of Golf is the premium coaching, club repairs and retailing establishment in the area. It is attached to Manchester GC which is a premier club in Lancashire dating back to 1882, hosting events such as European Tour school PQ1 and Lancashire Amateur events. My role is to help the club professional in his duties and create coaching programmes for ladies and junior golfers taking them from beginners to providing them with a good knowledge of the swing and the rules of the game. Developed a strong junior section, bringing 40 juniors from the local area through the Passport to Golf scheme and introduced many new junior golfers to the game. Devised and introduced a series of very popular group ladies sessions, attracting ladies from surrounding clubs bringing membership and green fee opportunities to the club. Winner of the 2011 Dunham Forest Trophy, the largest Interclub knockout Championship in the world, in my first year as a professional. Show less



Manchester Golf Club

• Assistant Greenkeeper

  • Sep 2006 - Mar 2008

  Employed for three winters with the green staff so as to increase my knowledge of agronomy and course set up. Working in a team of 8, I was involved in the following course strategy programme. - Renovation of existing and construction of over 8O new bunkers.- Construction of 8 new tees and a new 10th Green.- Implementation of an extensive three-year aeration program including tree felling and verti-draining. - Undertook numerous training programmes to work and repair Toro machinery. Show less

• Assistant House Manager

  • Sep 2006 - Mar 2007

  Manchester Golf Club is one of the most social clubs in Lancashire with a Food & Beverage turnover of £750,000. My role as Assistant House Manager I undertook and ran the front of house operation under the supervision of the House Manager.• Supervised a team of 15 full and part time waitresses and bar staff.• Developed new standard operating procedures for the bar and food service• Responsible for cellar management including the storage of the clubs wine cellar



House of Golf

• Retail Assistant

  • Sep 2001 - Jan 2008

  Under the supervision of Brian Connor the club professional at Manchester Golf Club I developed my amateur career achieving a handicap of Plus 2 and undertook the following duties in the pro shop. • Trained in Merchandising and stock rotation in a quarter of a million pound retail operation • Trained and become very proficient at all and any club repairs and modifications becoming the must go to person for repairs generating £70,000 worth of sales over a 7 year period. Under the supervision of Brian Connor the club professional at Manchester Golf Club I developed my amateur career achieving a handicap of Plus 2 and undertook the following duties in the pro shop. • Trained in Merchandising and stock rotation in a quarter of a million pound retail operation • Trained and become very proficient at all and any club repairs and modifications becoming the must go to person for repairs generating £70,000 worth of sales over a 7 year period.