Marketing Manager

• Mar 2020 - Present

Senior Digital Marketing Executive

• Jan 2019 - Mar 2020

Reporting directly to the Marketing Manager within a small marketing team, I have clearown-ability across all areas of digital marketing including; website management, SEO, PPC andsocial media. Always striving to ensure YPP lettings have both an impactful and engaging, onlinepresence, my role is varied, fast-paced and rewarding.First arriving at YPP lettings, I was eager to change the low online presence and lack of digitaland content strategy within the business. Through the build of trust, internal relationships anddedication to contribute to the growth of the business, within 6 months I had successfullyencouraged a healthier, balance between traditional vs online marketing tactics and implanted afull digital strategy. Responsibilities of the role include:• Full website management and maintenance updating content, adding campaigns,writing blogs and upload of new property and price changes.• Track website activity and review campaigns using Google analytics for improvedperformance.• SEO strategy – Using keywords through content, copy and header tags to drive organicresults.• Writing and analysis of monthly digital marketing report shared across the business.• Creation of all email marketing campaigns for both existing and prospective tenants -sending segmented campaigns to a list size over 10k.• Social media content plan – improve organic reach and engagement.• Social media reporting – making sure all campaigns were achieving the best results.• Delegation of social media content and posting to two marketing assistants that supportacross all social media pages. Supporting queries and reviewing posts together todevelop skills, review reports and strengthen the overall reach and campaign success.• Work along the marketing manager to write yearly marketing plan and budgetallocation.

Digital Marketing Executive

• Apr 2017 - Dec 2018

CRM Executive

• Oct 2016 - Mar 2017

JD Sports Fashion Plc has long been the established leader in sports fashion retail. The company collaborates with global brands, sports personalities and continually defines movements within the sports fashion industry. Working within the diverse and fast paced Multi-Channel Marketing Team located at JD's Head Office in Bury, Greater Manchester. I worked in a CRM role that covered both the UK & International business. Working in a close team of 2, together we were responsible to manage the creation and deploy of daily emails, SMS & transactional trigger emails. Campaign launches were enormous for global brands such as Nike, Adidas, and EA7 and on average 30+ email campaigns a week to personalised segmented data lists. Key role responsibilities included:• Defining and implementing segmented and promotional email communication plans including lifecycle programmes and behavioural targeting.• Implementing measures to reactivate lapsed and dormant customers plus recommending plans for divesting old data.• Work with the JD content team to ensure all messages are communicated via our CRM channels and streamlined• Working with the multichannel, buying and merchandising teams to plan promotional email campaigns promoting key product areas and brand messages.• Continued analysis and measurement of email performance and bench-marking against competitors and other leading retailers for best practice.

Digital Marketing Assistant

• Sep 2015 - Oct 2016

Practical Publishing Int Ltd are an international media group who specialise in magazines and websites for consumers who are passionate about their hobbies. Reporting directly to the UK subscription marketing manager, my daily tasks included; website management, content creation, social media and email marketing. This first role out of university developed my time management skills and taught me to prioritise workload which was, vital when managing the communications across a magazine portfolio of 11 titles. This varied role included:• Working closely with external agency on a daily basis to co-ordinate and manage subscriptions and campaigns both on and offline. • Managing activity across 7 websites including a direct to consumer ecommerce website. • Plan, create and execute email campaigns across 11 brands keeping consumers engaged and brand communications consistent despite differing target audiences.• Monitor the performance of email campaigns using online analytic software in order to constantly improve communications and keep loyal subscribers. • Creating engaging social media content and managing the paid advertising where needed to support and boost the posts. • Brief new artwork requirements to internal design teams • Work alongside sales team to identify key calendar events and tradeshows marketing could support with.

Brandstorm National Finalist

• Sep 2014 - Apr 2015

L'Oreal Brandstorm is L'Oréal's unique business competition for students to unleash their creativity and apply ground-breaking ideas to one of L'Oréal's international brands and distribution channels. Since 1992 Brandstorm has given to more than 70,000 students worldwide the possibility to work on real life challenges and be coached by top L'Oréal executives.The 2015 brief to all registered teams was to create a digital strategy and in store experience for Lancôme in the travel retail sector. The strategies needed to increase sales and capture consumer’s loyalty. Forming as a team of 1 of 3 we had a strong idea to rebrand Lancôme in the travel retail sector and play on the heritage aspect of the company. We wanted to incorporate beauty and all that Lancôme stands for to deliver a unique offering. The offering was Lancôme paradise; a paradise for Lancôme consumers. We reached the national finals and went down to London a few times for a briefing day and to see a graphic designer. The experience was one to remember and personally I enjoyed every seconded of the process. I took away a lot of confidence and endeavour to always push myself as making it to the national final out of 85 teams which was cut down to 8 showed our level of integrity to our work and the amount of effort we put in together. The full presentation is available to view along with photos on the day.

Marketing Assistant

• Jul 2013 - Aug 2014

Placement year out:Goliath Footwear along with it's other brand YDS Boots are a global organisation operating under Yakupoğlu. Goliath Footwear is an organisation that supplies Safety protective footwear to many different industries along with YDS Boots who are the largest supplier of Military & Police boots in Europe. Combined together they are growing at a fast rate and entering new markets of business. My role is to help establish a better brand identity through on-line marketing activities, complete daily marketing tasks and to help out in all areas when needed. tasks include:- Managing social networking sites- Designing promotional leaflets/flyers- Designing and sending Emails- Designing Product Wall charts when requested- Responding to emails and enquires from distributors and end users- Working closely with Sales managers to help them when needed- Running and promoting competitions - Analysing statistics- Attending exhibitions and events- Preparing products and materials needed for exhibitions- Helping sales when needed- Controlling point of sale and sending this out to distributors- Creation of New articles - Uploading data to the website – creating content - Helping to build a new website- Enhancing the organisations Search Engine Optimisation- Having a creating flair and using my initiative to undertake tasks without being asked- Understanding a real life marketing environment and the constraints that comes with - Developing awareness of new customers and markets through analysing statistics - Helping both Goliath Footwear and YDS Boots improve brand identity without devaluing the brands. - Image editing - Participating in sales meetings/conferences- Managing a real life budget - Understanding competitors and where we stand in the market - Managing data through excel- Event preparation- Event participation- Market research

Customer Advisor

• Aug 2010 - Jul 2013

This was a varied position and I dealt with different working environments. I served customers from day to day and was usually based on customer service/tills. This role involved handling money, complaints and testing products. This was a varied position and I dealt with different working environments. I served customers from day to day and was usually based on customer service/tills. This role involved handling money, complaints and testing products.