Experience

160over90

• United States
• Advertising Services
• 500 - 600 Employee

• SVP, Global Activation

  • Jan 2022 - Present

  Focused on the growth & oversight of global activation solutions across the business.

• VP, Client Service

  • Nov 2016 - Dec 2021

  As the Atlanta office of 160over90 (part of Endeavor, a global entertainment, sports & content agency), our team specializes in creating meaningful solutions through strategic sponsorship & activation services. 160/90 is a culturally-led agency with expertise across creative, strategy, advertising, experiential, digital, social & PR. I'm fortunate enough to work with amazing colleagues on a weekly basis across the US & very regularly across the globe. We sit within the global marketing arm of… Show more As the Atlanta office of 160over90 (part of Endeavor, a global entertainment, sports & content agency), our team specializes in creating meaningful solutions through strategic sponsorship & activation services. 160/90 is a culturally-led agency with expertise across creative, strategy, advertising, experiential, digital, social & PR. I'm fortunate enough to work with amazing colleagues on a weekly basis across the US & very regularly across the globe. We sit within the global marketing arm of the agency and pull in additional expertise from across the Endeavor network when applicable. I oversee the Atlanta team that has been developing strategic & creative solutions for clients such as Coca-Cola, Visa, HSBC, Kia, Chevron, Under Armour, Unilever, National, USGA, UFC, IMG Golf & Learfield-IMG College-related initiatives. We have taken great pride in activating for our clients at recent events such as the Super Bowl, NFL Draft, Olympics, FIFA World Cup, MLS All-Star, Daytona 500, the Masters, U.S. Open and The Open Championship. We have expanded our work in international sport, including events in the UK, UAE, France, Canada, Mexico, China, Singapore, Saudi Arabia, Qatar, Russia & Australia over the last few years. While leveraging the Endeavor network, my Atlanta team has developed talent-led brand launches & charitable initiatives with Kelley O'Hara, Steph Curry, Cam Newton, LeBron James, Jordan Spieth & others.



Havas Sports & Entertainment

• Australia
• Advertising Services
• 1 - 100 Employee

• Vice President / Group Director

  • May 2013 - Nov 2016

  Havas Sports & Entertainment (formerly ignition) is a recognized industry leader in providing creatively-led, strategic marketing solutions. I was able to lead a wide variety of sports & entertainment properties & highlights included: • Awarded in 2015-2016 as the Top Leader in the Agency on Development and Presentation of New Marketing Campaigns across all of ATL, CHI & NYC offices • Delivered new clients & brands to agency portfolio such as Under Armour, Boys & Girls Clubs of… Show more Havas Sports & Entertainment (formerly ignition) is a recognized industry leader in providing creatively-led, strategic marketing solutions. I was able to lead a wide variety of sports & entertainment properties & highlights included: • Awarded in 2015-2016 as the Top Leader in the Agency on Development and Presentation of New Marketing Campaigns across all of ATL, CHI & NYC offices • Delivered new clients & brands to agency portfolio such as Under Armour, Boys & Girls Clubs of America, the NBA, the College Football Hall of Fame, Powerade & Gold Peak Tea • Senior leader of the Coca-Cola North America account with work including Soccer & Field Marketing Agency of Record, supported Coca-Cola Global account team, including the FIFA World Cup Trophy Tour (earned the Grand Ex Award for best experiential marketing activation in the world) • Led our Marvel business, the largest domestic project for the agency in 2014-2015, a touring production with a three-acre event footprint, seven inflatable domes & state-of-the-art content. Show less Havas Sports & Entertainment (formerly ignition) is a recognized industry leader in providing creatively-led, strategic marketing solutions. I was able to lead a wide variety of sports & entertainment properties & highlights included: • Awarded in 2015-2016 as the Top Leader in the Agency on Development and Presentation of New Marketing Campaigns across all of ATL, CHI & NYC offices • Delivered new clients & brands to agency portfolio such as Under Armour, Boys & Girls Clubs of… Show more Havas Sports & Entertainment (formerly ignition) is a recognized industry leader in providing creatively-led, strategic marketing solutions. I was able to lead a wide variety of sports & entertainment properties & highlights included: • Awarded in 2015-2016 as the Top Leader in the Agency on Development and Presentation of New Marketing Campaigns across all of ATL, CHI & NYC offices • Delivered new clients & brands to agency portfolio such as Under Armour, Boys & Girls Clubs of America, the NBA, the College Football Hall of Fame, Powerade & Gold Peak Tea • Senior leader of the Coca-Cola North America account with work including Soccer & Field Marketing Agency of Record, supported Coca-Cola Global account team, including the FIFA World Cup Trophy Tour (earned the Grand Ex Award for best experiential marketing activation in the world) • Led our Marvel business, the largest domestic project for the agency in 2014-2015, a touring production with a three-acre event footprint, seven inflatable domes & state-of-the-art content. Show less



ignition inc.

• United States
• Advertising Services
• 1 - 100 Employee

• Vice President / Group Director

  • May 2013 - Nov 2016



The Coca-Cola Company

• United States
• Food and Beverage Services
• 700 & Above Employee

• District Marketing Manager

  • Aug 2012 - May 2013

  Led the development of strategic marketing plans by utilizing assets, digital strategy & partnerships to build presence and activations throughout the region, effectively driving volume & brand awareness. • Worked closely with brand team colleagues to combine data, analytics and national business objectives with local trends & insights to ensure the campaign produced impactful awareness & conversion • Led activation strategy for Powerade at the NCAA Final Four, the largest global… Show more Led the development of strategic marketing plans by utilizing assets, digital strategy & partnerships to build presence and activations throughout the region, effectively driving volume & brand awareness. • Worked closely with brand team colleagues to combine data, analytics and national business objectives with local trends & insights to ensure the campaign produced impactful awareness & conversion • Led activation strategy for Powerade at the NCAA Final Four, the largest global event of the year for the brand, working cross-functionally with brand, sports marketing, shopper marketing, communications, IMC, host city committee, youth basketball community, agencies & the NCAA • Drove awareness & affinity for Powerade in the Southeast, developing sponsorships & opportunities around the brand’s core sports of soccer, basketball & football • Lead contributor on the Sports Illustrated / Powerade Underdogs initiative, promoting inspirational storytelling and examples of underdog teams overcoming adversity in high school athletics • Partnered to manage relationships & develop programs with the Atlanta Braves, Atlanta Hawks, Atlanta Falcons, University of Georgia, Georgia Tech & the Peachtree Road Race • Established & managed relationships with professional athletes & other strategic influencers that provided social support & valuable placement for our brands Show less Led the development of strategic marketing plans by utilizing assets, digital strategy & partnerships to build presence and activations throughout the region, effectively driving volume & brand awareness. • Worked closely with brand team colleagues to combine data, analytics and national business objectives with local trends & insights to ensure the campaign produced impactful awareness & conversion • Led activation strategy for Powerade at the NCAA Final Four, the largest global… Show more Led the development of strategic marketing plans by utilizing assets, digital strategy & partnerships to build presence and activations throughout the region, effectively driving volume & brand awareness. • Worked closely with brand team colleagues to combine data, analytics and national business objectives with local trends & insights to ensure the campaign produced impactful awareness & conversion • Led activation strategy for Powerade at the NCAA Final Four, the largest global event of the year for the brand, working cross-functionally with brand, sports marketing, shopper marketing, communications, IMC, host city committee, youth basketball community, agencies & the NCAA • Drove awareness & affinity for Powerade in the Southeast, developing sponsorships & opportunities around the brand’s core sports of soccer, basketball & football • Lead contributor on the Sports Illustrated / Powerade Underdogs initiative, promoting inspirational storytelling and examples of underdog teams overcoming adversity in high school athletics • Partnered to manage relationships & develop programs with the Atlanta Braves, Atlanta Hawks, Atlanta Falcons, University of Georgia, Georgia Tech & the Peachtree Road Race • Established & managed relationships with professional athletes & other strategic influencers that provided social support & valuable placement for our brands Show less



LEJ Sports Group

• United States
• Spectator Sports
• 1 - 100 Employee

• Account Director

  • Apr 2006 - Aug 2012

  LEJ Sports Group is a sports marketing agency, providing services to professional teams, leagues & corporate clients. LEJ is an industry leader in grassroots marketing with clients such as the NBA, Major League Baseball, The PGA of America, USTA & USOC. I directed our MLB account team, including activations in all 30 MLB ballparks & annually at the MLB All-Star Game. My responsibilities included contract negotiation, budget management, vendor selection, event logistics & on-site… Show more LEJ Sports Group is a sports marketing agency, providing services to professional teams, leagues & corporate clients. LEJ is an industry leader in grassroots marketing with clients such as the NBA, Major League Baseball, The PGA of America, USTA & USOC. I directed our MLB account team, including activations in all 30 MLB ballparks & annually at the MLB All-Star Game. My responsibilities included contract negotiation, budget management, vendor selection, event logistics & on-site coordination with teams, sponsors, athletes & coaches. I was also heavily involved with the development of programs for other LEJ clients, including PGA Jr. League Golf & the Jr. NBA.

• Account Supervisor

  • May 2004 - Apr 2006