Experience

E&A Companies

• United States
• Investment Management
• 1 - 100 Employee

• Vice President Digital Services & Analytics

  • Jan 2020 - Present

  Indianapolis, Indiana, United States E&A Companies is a private equity firm, with 3 portfolio companies: Escape Campervans, Lysse and Silipint. - P&L management of direct to consumer and software budgets across the 3 portfolio companies totaling $25 - $30 million in revenue annually. - Created and automated dashboards reporting on KPIs across each portfolio company.

• Digital Lead

  • Feb 2017 - Dec 2019

  Indianapolis



Silipint, Inc.

• United States
• Manufacturing
• 1 - 100 Employee

• Vice President Digital Services & Analytics

  • Dec 2019 - Present

  Bend, Oregon, United States Silipint sells unbreakable silicone drinkware as a consumer good as well as a custom promotional item. - Increased direct to consumer sales by 310% in first year. - Increased ecommerce conversion rate by 46% in the first year. - Implemented the company’s first CRM, Salesforce, accelerating time from lead to order. - Led the roll out of NetSuite (cloud ERP), which replaced the company’s legacy software.



Escape Campervans

• United States
• Leisure, Travel & Tourism
• 1 - 100 Employee

• Vice President Digital Services & Analytics

  • Feb 2017 - Present

  Denver, Colorado, United States Escape Campervans is a campervan rental business with 600 vans across 13 locations in North America. - In 2 years, web bookings went from 35% of sales to over 90%. - Implemented localized SEO strategy, leading to a 130% increase in organic search sessions - resulting in an incremental $3.3 million in revenue annually. - Developed a customer data architecture, with a view towards leveraging first party data to optimize 1 to 1 conversation with customers throughout the funnel.



LYSSÉ NEW YORK

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Vice President Digital Services & Analytics

  • Feb 2017 - Present

  New York, United States Lysse is a women’s fashion brand, with a specific focus on ‘smoothing’ leggings. - Increased ecommerce sales by $6.25 million, as the ecommerce channel grew to 40% of total sales, compared to 10% when I started. - Established a culture of continual testing and optimization, leading to improvements which kept the conversion rate flat despite traffic increasing 221%.



Roche

• Switzerland
• Biotechnology Research
• 700 & Above Employee

• Analytics Lead - Global Digital Solutions

  • Mar 2016 - Feb 2017

  Indianapolis, Indiana Oversaw the launch of the Connect Diabetes Management solution, centered on the company’s first internet-of-things blood glucose meter. - Designed an IoT service-oriented architecture road map to unify products and experiences across the digital solutions portfolio. - Developed real-time analytics reporting for individual country stakeholders and senior leadership which increased the number of people utilizing the reporting by 200%.



DeveloperTown

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Digital Marketing & Analytics Team Lead

  • Feb 2014 - Mar 2016

  Indianapolis, Indiana Area Specialized in analytics & marketing of new digital products for start-ups and large corporations. - Increased revenue for Piano in a Flash by 120% and increased profit by 85% year over year. - Reduced average cost-per-acquisition for client products by 30% – 60%. Increased average customer lifetime value for client products by 40% - 75%.



Torch LLC

• Founder

  • Mar 2012 - Dec 2013

  Indianapolis, IN Startup I founded, which failed after 2.5 years, made lots of mistakes and learned a lot in the process.



MSD of Pike Township

• Assistant Varsity Boys Soccer Coach

  • Jul 2009 - May 2012

  Indianapolis, Indiana - Taught values based leadership principles to team captains and tutored students on academic probation.



Russell Investment

• Equity Derivatives Trading Intern

  • Jan 2011 - Jun 2011

  Seattle, WA - Created reports, using Microsoft Excel and VBA, detailing the execution effectiveness of the equity derivatives team. - Prepared and presented statistical research on option strategies designed to reduce portfolio volatility and tail risk.



United States Senate

• Intern for Senator Bayh of Indiana

  • Jan 2010 - Feb 2010

  Washington D.C. Metro Area - Streamlined the process of recording constituent’s inquiries to accelerate the response time from the Senator to concerned constituents during the healthcare debate.