Experience

DeGroup Pty Ltd
• Australia
• Real Estate
• 1 - 100 Employee
• Group Marketing Manager - CS Square, Sanctuary Lakes, Somerville Central & The Village Bacchus Marsh

  • Jun 2021 - Present

Lendlease
• Australia
• Real Estate
• 700 & Above Employee
• Retail Marketing Manager - CS Square & Craigieburn Central

  • Aug 2019 - Jun 2021

Stockland
• India
• Leasing Non-residential Real Estate
• 1 - 100 Employee
• Retail Marketing Manager - The Pines

  • Jan 2019 - Jul 2019


Vicinity Centres

• Australia
• Real Estate
• 700 & Above Employee

• Retail Marketing Manager - Victoria Gardens

  • Jun 2018 - Dec 2018

• Assistant Marketing Manager - The Glen

  • Nov 2016 - Jun 2018

  Work directly with the Marketing Manager and the broader Centre Management team to deliver high quality marketing activities in order to drive foot traffic and sales. In this role I:Static Centre Marketing- Plan and execute in-centre marketing activities in line with The Glen’s marketing calendar, managing campaigns end-to-end.- Develop strong relationships with and manage various stakeholders including retailers, agencies, community groups, suppliers and Vicinity head office personnel.- Strategically manage The Glen’s entire digital footprint including social media, programmatic, website and email.- Write and present monthly management reports to senior management members.- Actively sell paid retail media solutions to retailers.- Assist the Retail Manager in sales analysis.- Manage campaign budgets and raise purchase orders.Development Marketing: - Assisted in the planning and execution of The Glen’s Stage One and Two launch events.- Managed hoarding signage and customer way-finding during various stages of the development- Heavily assisted in the development of the centre’s ticketless parking campaign- Managed the implementation of the centre’s new digital directories Show less



Assemblo

• Australia
• Advertising Services
• 1 - 100 Employee

• Marketing Strategist

  • Feb 2013 - Nov 2016

  Worked in conjunction with the Head of Strategy to pitch, develop and launch marketing campaigns for clients using traditional and digital channels and platforms. In this role I: Strategy and Planning: - Assisted in devising concepts for client marketing campaigns including: message framing and art direction - Developed advertising budgets and marketing calendars, working within the client's financial capacities to effectively achieve their goals - Devised an appropriate marketing mix based on clients’ budgets to effectively target their customers - Analysed data and trends to identify new opportunities, and compiling monthly reports using various data analytic tools. Digital Marketing: - Planned, implemented and monitored display, AdWords and social media advertising campaigns - Conducted search engine optimisation including: generating keyword lists, undertaking on page optimisation and site audits, link building, content planning and creation, and 301 redirects - Managed various social media accounts for clients - Organised email marketing content schedules and populate eDM’s for clients before sending them out - Used a CMS to populate content into the backend of client websites, and undertake appropriate SEO tasks for the uploaded content - Assisted in the development of campaign landing pages General Marketing Activity: - Assisted in the sourcing of talent and infrastructure for client events - Assisted with the project management and organization of on-the-ground activations Show less