Experience

PLAYGROUND

• Technology, Information and Internet
• 1 - 100 Employee

• Commercial Manager

  • Oct 2022 - Present

  A creative studio & strategic powerhouse within Lifestyle, Luxury, Digital, Media & Sports Technology sectors. A creative studio & strategic powerhouse within Lifestyle, Luxury, Digital, Media & Sports Technology sectors.



Sports Entertainment Network

• Australia
• Media Production
• 200 - 300 Employee

• Commercial Manager

  • Jan 2021 - Oct 2022



Klip Sports - Dentsu

• General Manager Business Development & Partnerships (APAC)

  • Jun 2019 - Feb 2020

  Klip Sports is the world's first sports marketing cloud platform for rights holders and brands. It harnesses the power of AI-driven technology to help clients thrive in the digital sports media landscape. Through deep machine learning, Klip Sports offers a production suite of tools, measurement and analysis for digital content performance and sponsor integration value, and offers a digital benchmarking platform for global sports leagues, teams and athletes. Key Responsibilities / Build the APAC sales practice / Effectively perform sales forecasting & build the infrastructure to facilitate aggressive growth and internal collaboration. / Create and drive new and strategic sponsorship go-to-market plans. / Retention plan for all current partners including AFL and Cricket Australia / Strategically develop & analyse marketing plan along with sales & digital strategy. / Work with Insights manager to develop new trade marketing reports or insights for existing and new customers. / Manage internal relationships with key stakeholders of DAN network.



MLD TRADING

• Bulgaria
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Managing Director

  • Jan 2005 - Dec 2019

  Managing Director Retail Division Provide National Retailers with product briefings, sell in and delivery to distribution centres and direct to store for catalogue campaigns. Proactively source products and pitch them to Category Buyers of National Retailers. Produce accurate reporting from sales and marketing post campaign reports, communicate risks and issues with appropriate teams and responsible for building and maintaining relationships with key stake holders. Main Clients ALDI, Mitre 10, Mitre 10 Mega, Dimmeys Corporate Merchandise Involved sourcing & supplying products to Advertising agencies, in response to their briefs and client requirements for above and below the line advertising campaigns. Responsibilities Included: Source products, negotiate pricing and design as well as sourcing appropriate suppliers in Australia and Asia. Create high level, detailed briefs. Conduct product, pricing, positioning & performance reports. Manage strict timelines for manufacture of goods, logistics and warehousing. Main Clients McDonalds, Coopers Breweries, Lanier, GM Holden, Virgin Blue, CitySearch, SENSIS.COM.AU, Red Bull and SportingBet.com



Melbourne Victory Football Club

• Australia
• Spectator Sports
• 100 - 200 Employee

• Senior Commercial Manager

  • Dec 2018 - May 2019



JAM TV Australia

• Head Of Sales

  • Jan 2018 - Nov 2018

  Newly created role to start up the sales team and work on brand funded content plus - partnerships with rights holders, broadcast partners , sporting codes and clubs. Newly created role to start up the sales team and work on brand funded content plus - partnerships with rights holders, broadcast partners , sporting codes and clubs.



Southern Cross Austereo

• Australia
• Broadcast Media Production and Distribution
• 700 & Above Employee

• National Commercial Director - Sport and Sponsorship Triple M

  • Nov 2014 - Dec 2017

  Overall PurposeTo manage, create and drive revenue opportunities across SCA’s sports portfolio.Ensure all sponsorship/partnership related projects are well managed, client expectations are exceeded and Southern Cross Austereo retains its winning position within the media landscape.Key Responsibilities/ Continuously communicate, manage and drive the sales process of all AFL, NRL and Test Cricket sponsorship opportunities across Digital and Radio. / Create, develop and maximise new commercial sport revenue partnerships & agreements. In particular - seasonal and event sports (e.g. Rugby World Cup, FFA, Tennis, FIFA World Cup, Olympics, Olympic Games, and Event Vic)/ Work with National Agency and Direct Sales to identify innovative and highly effective ways of marketing and selling sports sponsorships to agencies and clients./ Lead the national sports team to achieve superior commercial outcomes as well as to support the implementation of the national sports sales strategy & marketing plan./ Work with Sales Directors – digital and other key members of the digital team to investigate, create and implement market ready sales products in the digital and social media space./ Build and maintain relationships with corporate brands, affiliates and event owners./ Liaise with Research and Studio on product innovation and proactive opportunities./ Implement business plans, manage and report the overall costs in relation to sport entertainment./ Create sports commercial relationships with clients directly./ Deliver exceptional customer service internally and externally by offering a tailored approach to each client’s specific needs - customer focused selling./ Build strong business cases to support the viability/profitability of proposed sports sponsorships and partnerships./Design and implement strategies with state teams to ensure the retention & growth of sponsorship client’s year on year.

• Group Sales Manager

  • Nov 2012 - Oct 2014

  Implement, maintain and improve the station’s customer focused environment with sales staff. Maximise revenue potential by providing strong leadership and management to the team. / Set, Implement and communicate direction for the team/ Lead by example be actively involved in negotiations with agencies and clients/ Build and maintain strong relationships with clients, employees within the radio station and key accounts / agencies/ Maintain a cohesive team by providing appropriate reward and recognition for all members of the team/ Develop and grow account executives including ensuring regular individual training and In Field Coaching/ Ensure structured and inspirational meetings are conducted on a regular basis/ Monitor and provide feedback on performance throughout the year and through the annual appraisal process/ Prepare revenue projection reports and lost business reports/ Ensure customer needs analysis and creative problem solving is used effectively and customer focused proposals are prepared using customer focused selling templates/ Assist in the development of business and strategy plans to increase client retention and new business/ Assist the development of marketing strategies in relation to the team’s customer focused selling principles and the utilisation of station resources by Account Executives to maximise opportunities/ Ongoing and proactive recruitment of staff using talent focused management procedures/ Find creative ideas to enable the Group to provide outstanding customer service



Austereo

• Australia
• Telecommunications

• Business Development Manager - Sport

  • Oct 2010 - Dec 2012

  Business Development Manager – Sport (Austereo Sport & Entertainment) Building deeper relationships with the various sporting bodies and clubs in order to leverage previously untapped opportunities, as well as utilising our digital platform offerings.We specialise in finding creative ways to get the best integration for our partners within sport, in particular AFL and in our national broadcast call.Overview: Sponsorship Strategy, Sponsorship Leverage, Planning and Activation, Management, Contract Negotiation, Content production and integration.

• Senior Account Manager

  • Sep 2007 - Dec 2010

  The development of new business proposals (radio & online)- Client & Sale Team Presentations- Prospect for new business- Manage and motivate Sales Team (including direct support staff)- Project Management- Develop briefs for creative development- Work with the Management Team to develop and implement tactical sales packages for the broader sales team and manage monthly budgets through weekly and monthly reporting systems.- Develop valid business reasons to approach potential clients and introduce them to new forms of media advertising. / manage Victorian and National clients – including direct clients and advertising agencies / Secure major Australian Football League (AFL) sponsors as part of our national broadcast calls

• Account Manager

  • Jan 2002 - Jan 2004

  Design and present innovative & effective communication solutions using all media, especially radio and online media campaigns to new business accounts. / Proactively source new business / Development and maintenance of the account list / Manage and oversee all types of promotional campaigns, coinciding with on air campaigns / Uncover client’s needs analysis, then present campaigns aimed at solving their key marketing challenges / Day to day account management / Ongoing tracking to ensure project deliverables meet/exceed forecast benefits / Provide and maintain an effective organisational and administrative service in support of campaigns / Facilitate the production of on air campaigns / Achieving and over achieving of sales budgets / Meet and exceed weekly and monthly KPI’s Main Achievements: - Over achievement of budgets on a monthly basis for 3 years. - Successful launch of new national retail concept – Mitre 10 Mega. - Secured consistent new business to the stations, on a monthly basis as the role was strictly new business.



Primus Telecom (Australia) Pty Ltd

• Business Development Manager

  • Jan 1999 - Apr 2001

  Business Development Manager selling Voice - both landline and mobile requirements to Corporate Businesses in Melbourne. Uncovering business, identifying business opportunities, presenting solutions. Business Development Manager selling Voice - both landline and mobile requirements to Corporate Businesses in Melbourne. Uncovering business, identifying business opportunities, presenting solutions.