Group Account Director

• Oct 2021 - Present

Strategy and Growth Director

• Sep 2020 - Oct 2021

Led strategy, marketing and sales efforts to drive customer engagement and growth for a field marketing software company Led strategy, marketing and sales efforts to drive customer engagement and growth for a field marketing software company

Account Director

• Sep 2017 - Aug 2020

Led a team on Molson Coors Beverage Co business ∙ Developed and executed programs driving on- and off-premise sales and consumer engagement ∙ Changed perception of Team Enterprises—from only a sampling team to a full-service experiential agency Directed a team of 20 on Peroni and Pilsner Urquell business ∙ Drove brand awareness and volume in key on-premise accounts ∙ Fostered and maintained client and agency relationships Developed and led marketing and sales programs for cannabis clients including Cresco Labs and Pax Labs in 7 markets ∙ Increased brand awareness, volume and velocity in key dispensaries ∙ Responsibly managed financial reporting and recapping of all programs

Senior Director

• May 2017 - Sep 2017

Oversaw team of five across multiple clients including Jim Beam, Illinois Lottery and Pizza Hut ∙ Concepted, developed and executed events and experiences for Hornitos tequila at marquee festivals ∙ Responsibly managed finances, reporting and recapping of all programs and initiatives Oversaw team of five across multiple clients including Jim Beam, Illinois Lottery and Pizza Hut ∙ Concepted, developed and executed events and experiences for Hornitos tequila at marquee festivals ∙ Responsibly managed finances, reporting and recapping of all programs and initiatives

Field Marketing Director

• Jun 2015 - May 2017

Developed and led program to drive the Diageo on-premise strategy • Achieved aggressive recruitment goals: 70+ positions staffed in 30 days for launch of program; managed the team of 8 field managers and 70+ specialists • Functioned as primary contact between multiple Diageo local/national clients, the field management team and the internal account management team • Developed financial management systems including budgets, forecasting tools, tracking, and reconciliation models • Managed and led the field specialists’ execution against client KPIs—met and exceeded all local and national FY16 goals Notable Accomplishment • Inspira was selected as Diageo Partner of the Year based on outstanding work and the results the on-premise program delivered

Director of Client Service

• Apr 2014 - Jun 2015

Functioned as primary liaison between multiple Verizon regional/national clients and the internal team; oversaw a team of 10 and a field staff of 50 • Developed and implemented hyper-local and national experiential programs: consumer- focused, business-to-consumer, and direct/indirect sales • Generated $10M-$12M in annual billing • Expertly negotiated with client partners such as Live Nation, Brooklyn Nets, and New York Islanders • Redefined strategies for improved sales, brand awareness, and consumer engagement• Executed more than 3,000 activations and delivered more than 10,000 FiOS sales annually• Met and exceeded all goals and metrics Streamlined program analysis and synthesis • Implemented on-site quality control measures such as secret shopping, PIP process, and performance bonuses to ensure consistent attainment of goals and objectives • Launched forecasting tools, metrics and analytics reporting, and reconciliation and tracking models, which were quickly adapted by regional and national Verizon experiential programs

Associate Director

• Apr 2012 - Mar 2014

Group Account Manager

• Apr 2010 - Mar 2012

Senior Account Manager

• Apr 2009 - Mar 2010

Account Manager

• Apr 2008 - Mar 2009

Marketing and Events Manager

• Dec 2005 - Feb 2008

Oversaw all SoBe Grassroots mobile marketing tours, generating more than 1,200 events with a mobile marketing budget of $1.3M. • Created retailer-specific programs and tours, collaborating with clients such as Aramark and Sam’s Club • Pioneered an online reporting system for all mobile marketing tours as well as vehicle bio-diesel conversion and use of biodegradable and organic promotional items Managed the recruitment, hiring, and training of a 16-member team • Allocated $1M budget for a 22-market SoBe Life Water sampling program • Led daily operations for the company’s largest sports sponsorship with AMA Supercross • Implemented more than 300 events and delivered over 1M samples to consumers annually

Experiential Marketing Tour Manager

• Sep 2002 - Dec 2005

• Led all aspects of tour operations including budget, event execution, and recaps; evaluation of product impact and tour efficiency in local markets; and promotion of brand attributes and availability through consumer interaction and education.