Experience

Menttium

• United States
• Professional Training and Coaching
• 1 - 100 Employee

• Mentor

  • May 2022 - Present



4th & Heart

• United States
• Manufacturing
• 1 - 100 Employee

• VP of Sales

  • Dec 2021 - Present



Manitoba Harvest Hemp Foods

• Canada
• Food and Beverage Services
• 1 - 100 Employee

• VP, Global Retail Sales

  • Aug 2020 - Dec 2021

• Director-US Retail (Natural/Specialty Channel and Conventional Grocery)

  • Jul 2020 - Sep 2020

• Director-US Conventional Grocery

  • Jan 2018 - Jul 2020

  · Grew the Conventional Grocery sales team from 1 person to 5 people· Achieved sales target on hemp food in 2019-growing the business over 45%· Successfully launched innovation (Hemp granola, bars, protein powder, and CBD) in over 3,500 stores in 2019· Tripled the amount of displays sold YOY in 2018 and doubled the number of displays sold YOY in 2019· Doubled sales target-growing Conventional Grocery measured retail sales from $3.2MM to $5.1MM in 2018 · More than doubled distribution on Hemp Hearts-Manitoba Harvest’s largest and most profitable product· Grew and developed network of broker partners in Conventional Grocery



General Mills

• United States
• Manufacturing
• 700 & Above Employee

• Senior Customer Manager-Natural/Organic Grocery Team

  • Feb 2017 - Jan 2018

  · Led the Natural/Organic sales team (7 direct reports) responsible for 40% of grocery Nat/Org volume. Achieved 108% of volume target and within authorized funding· Executed Annie’s Easter mega event at Albertsons that resulted in +90% growth in the most recent quarter· Managed Natural/Specialty Sales broker relationship (~80 broker partners)

• Sales Development Manager-General Mills Natural/Organic Growth Acceleration Team

  • May 2016 - Jan 2017

  •Led centralized Natural/Organic planning, expertise, and capabilities initiatives for General Mills sales•Achieved +18% volume growth through Q2 (November 2016) through expanding distribution points +12% and driving display +21%•Grew General Mills Natural/Organic All Channel share +60 basis points through Q2 (November 2016)

• Corporate Strategy Sales Manager-Global Strategy

  • Jul 2014 - May 2016

  •Led portfolio shaping analysis, filtering process, and strategic assessment of scale acquisition targets for alignment with General Mills Management Team and Board of Directors•Managed project to identify and master sources of organizational complexity•Led International Segment macroeconomic indicator research to inform the Segment’s long range plan

• Product Sales Manager-Small Planet Foods (Natural/Organic Brands)

  • Jun 2012 - Jul 2014

  •Managed $90MM+ trade budget while growing volume 16% within the Natural/Organic Foods Division•Gained first ever Whole Foods Market global acceptance on Cascadian Farm and Muir Glen brands•Successfully launched over 40 Cascadian Farm, Muir Glen, LÄRABAR, and Food Should Taste Good items•Grew Cascadian Farm cereals 19% by growing distribution 40% in 2013•Led nationwide package conversion of 16 Cascadian Farm Cereals, which yielded over $3MM in savings•Integrated Food Should Taste Good brand post-acquisition and grew business over 20% in the first year•Guided LÄRABAR brand though national product quality issues while growing the brand over 40%

• Category Development Manager-National Category Management

  • Sep 2009 - Jun 2012

  •Led distribution, shelving, merchandising, and pricing initiatives, influencing 60% of General Mills customers•Consulted on categories at General Mills retailers, including Wal-Mart, Target, SV, Publix, and Kroger•Executed shelf efficiency strategy that led to 3% increase in distribution for General Mills in FY 2010•Won a National Sales Award for selling in shelf set that increased cereal space to sales by 15 points at Kroger

• Customer Account Manager II

  • Jun 2007 - Sep 2009

  •Increased FY 2009 volume 7% and greatly contributed to region-wide 5 year record high volume growth•Produced exceptional dollar volume and share growth for Supervalu in FY 2008 (Baking +3.2%, Meals +6.2%) through innovative key seasonal merchandising and aggressive distribution strategies

• Business Trade Manager-Walmart Region

  • Apr 2006 - Jun 2007

  •Managed $390 MM in annual Wal-Mart trade funding•Created trade spending strategy that contributed to the Wal-Mart region earning a perfect region rating in 2007•Achieved $30 MM in additional funding for the Wal-Mart region through development of funding recommendations to General Mills marketing

• Business Planning Manager, CPFR Leader-Walmart Region

  • Jun 2004 - Apr 2006

  •Created forecasting process that led to inventory sell-through between 90-105% within promotion weeks•Led the Single Unit Sales Snacks initiative at Wal-Mart that generated 400,000 incremental cases per year