Matt Brown

Senior Lecturer In Marketing at Middlesex University Dubai
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Contact Information
us****@****om
(386) 825-5501
Location
Dubai, United Arab Emirates, AE
Languages
  • English Native or bilingual proficiency
  • French Elementary proficiency
Skills

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Charlotte Pritchard

Matt is an experienced business development professional, with an ability to forge strong relationships with global partners. I have worked with him closely on providing sales and marketing support and training to the international partners for Linguaphone Group. He is extremely well regarded by our partners, who value his advice and trust his judgement. Matt is at all times very approachable and ready to listen to new ideas, and he is a very supportive colleague. He is also an excellent presenter and public speaker. I would have no hesitation recommending Matt.

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Credentials

  • Introduction to Attribution and Mix Modeling
    LinkedIn
    Jun, 2023
    - Oct, 2024
  • Google Analytics 4 (GA4) Essential Training
    LinkedIn
    May, 2023
    - Oct, 2024

Experience

  • Middlesex University Dubai
    • United Arab Emirates
    • Higher Education
    • 200 - 300 Employee
    • Senior Lecturer In Marketing
      • Sep 2018 - Present

      • Preparing and delivering teaching material to students from different backgrounds and with different abilities covering areas such as: Marketing & Sales, Business Metrics & Digital Marketing • Teaching CIM Digital Qualifications • Mentoring Students Cohorts • Preparing material for VLE and webinar teaching • Creating a marking assessment material • Providing Student feedback • Managing modules • Preparing and delivering teaching material to students from different backgrounds and with different abilities covering areas such as: Marketing & Sales, Business Metrics & Digital Marketing • Teaching CIM Digital Qualifications • Mentoring Students Cohorts • Preparing material for VLE and webinar teaching • Creating a marking assessment material • Providing Student feedback • Managing modules

  • Matt Brown
    • High Wycombe
    • Freelance Education Consultant
      • Sep 2010 - Present

      International Freelance Consultant Specializing in Strategic Marketing, Digital Marketing and Sales, Digital Transformation from both an academic and commercial perspectives International Freelance Consultant Specializing in Strategic Marketing, Digital Marketing and Sales, Digital Transformation from both an academic and commercial perspectives

  • Academy for Marketing
    • United Kingdom
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Lecturer
      • Sep 2015 - Present

      • Teaching CIM Digital Qualifications • Preparing and delivering teaching material to students from different backgrounds and with different abilities • Mentoring Students Cohorts • Preparing material for VLE and webinar teaching • Creating an marking assessment material • Providing Student feedback • Managing timetable and resources • Teaching CIM Digital Qualifications • Preparing and delivering teaching material to students from different backgrounds and with different abilities • Mentoring Students Cohorts • Preparing material for VLE and webinar teaching • Creating an marking assessment material • Providing Student feedback • Managing timetable and resources

  • University of Buckingham
    • United Kingdom
    • Higher Education
    • 400 - 500 Employee
    • Director of Professional Studies
      • May 2017 - Aug 2018

      • Responsible for the direction of Professional education within the Business School• Creating Digital Modules for existing Bachelors Degrees • Staff Management• Marketing of the Business School Professional offering (qualification and short courses)• Management of strategic relationships with key external stakeholders• Curriculum development for MBA programme• Budgeting

    • Programme Director
      • May 2016 - May 2017

      • Managing Professional Programs• Marketing the University's Programmes• Managing Teaching Team• Teaching on Professional Programmes (CIM & CMI) as well as BA and MBA programmes• Budgeting

  • London Metropolitan University
    • United Kingdom
    • Higher Education
    • 700 & Above Employee
    • Visiting Lecturer
      • Sep 2015 - Aug 2018

      • Preparing and delivering teaching material to students from different backgrounds and with different abilities covering areas such as: Marketing & Sales, Business metrics & Digital Marketing • Mentoring Students Cohorts • Preparing material for VLE and webinar teaching • Creating an marking assessment material • Providing Student feedback • Recruiting Students • Managing timetable and resources • Preparing and delivering teaching material to students from different backgrounds and with different abilities covering areas such as: Marketing & Sales, Business metrics & Digital Marketing • Mentoring Students Cohorts • Preparing material for VLE and webinar teaching • Creating an marking assessment material • Providing Student feedback • Recruiting Students • Managing timetable and resources

  • The Marketers' Forum
    • United Kingdom
    • Education Administration Programs
    • 1 - 100 Employee
    • Visiting Lecturer
      • Sep 2016 - Sep 2017

      • Delivering teaching material to students from different backgrounds and with different abilities • Mentoring Students Cohorts • Providing Student feedback • Delivering teaching material to students from different backgrounds and with different abilities • Mentoring Students Cohorts • Providing Student feedback

  • Linguaphone Group
    • United Kingdom
    • Education Administration Programs
    • 1 - 100 Employee
    • Head of Global Business Development - Franchising - (Partnerships and KAM) - Language Training
      • Mar 2013 - Oct 2015

      • Managing the Linguaphone Groups portfolio of Partners based around the world• Leading the Groups Digital Transformation, optimizing customer online experience, groups digital marketing campaigns and developing internal data systems and analytics• Setting and implementing the groups stakeholder strategy• Consulting on partners marketing strategy (on and off line)• Creating and Delivering Training to Global Partners• Offering strategic advice and consultation to Global Partners to ensure growth in their businesses• Ensuring orders of printed and online educational material are placed according to contract by global partners and delivering over £2 million in revenue targets• Managing Business Development Team• Negotiating ongoing Master Licensee contracts• Managing Budgets• Managing staff and other internal and external stakeholder such as UKTI and British Embassies around the world Show less

    • New Business Manager (Franchise Education)
      • Nov 2011 - Mar 2013

      • Seeking out suitable international partnerships to deliver English and Foreign Language Training• Visit existing partners to provide advice or training on aspects of the business including on and off line marketing• Travel extensively overseas to present to prospective clients and achieve targeted conversion levels to second stage meetings and contract• Handle all aspects of resulting correspondence promptly, and to a standard necessary to ensure that the prospective client proceeds to the next stage in the sales process • Evaluation of the best option for a partner in a given territory and to recommend ‘next steps’ as appropriate.• Arrange and handle subsequent meetings with the objective of achieving targeted conversion levels to subsequent meetings / final contract• Attend and present on behalf of the Group at international exhibitions / other related fairs and seminars• Research targeted territories to identify prospective partners and research publicly available sources of information on prospective clients profiles Show less

  • CIM | The Chartered Institute of Marketing
    • United Kingdom
    • Advertising Services
    • 100 - 200 Employee
    • Regional Education Manager
      • Oct 2000 - Nov 2011

      • Developing and implementing CIM market entry strategy throughout Africa and Europe to meet CIM objectives through use of data analysis, cost benefit analysis, geographic mapping and gap and risk analysis • Creating and delivering training high quality training courses both face to face and virtually through web conferencing • Delivery Student Workshops • Managing CIM agents based outside the UK to ensure that they meet their sales targets • Developing and maintaining networks to recruit and deliver CIM qualifications throughout Africa, Europe, the Caribbean and UK • Managing over 150 tutors, course managers and principals with the delivery of CIM qualifications throughout the world • Strategic project management and implementation – as dictated by business needs • Identifying and bringing to fruition new international markets (such as Poland, Malta, Tanzania, Uganda & Zimbabwe) • Competitor monitoring and analysis (domestically and internationally) • To manage CIM strategic partnerships throughout Africa (such as Zambia Institute of Marketing) • Supporting new product development • Liaising with external stakeholders such as the British Council & UK Boarder Agency • Media trained to help deal with journalist for print, radio and television and get the CIM message out through the media having appear on television and radio in Ghana, Kenya and Zambia • Drafting contracts to formalise relationships with key stakeholders Show less

  • Liberal Democrats
    • United Kingdom
    • Political Organizations
    • 200 - 300 Employee
    • Chairman
      • Nov 2002 - Nov 2003

      Chairing the local partyExpanding and engaging local party membershipSetting strategy for local election campaignsSpeaking to the media

    • Secretary
      • Nov 2001 - Nov 2002

      Dealing with Party CommunicationsMinute taking a meetingEnsuring records are kept up to date.

Education

  • Middlesex University
    Doctor of Philosophy - PhD, Value Creation in Digital Smart Cities
    2020 -
  • Middlesex University
    PGCert Higher Education, Teaching and Supporting Learning
    2019 - 2020
  • Chartered Management Institute
    Level 8 Diploma, Strategic Direction and Leadership
    2010 - 2012
  • London South Bank University
    MA, Management
    2010 - 2011
  • Chartered Management Institute
    Exec Diploma, Management
    2008 - 2010
  • Open University
    Diploma, Politics & Government
    2005 - 2006
  • University of Hertfordshire
    BA, Media Production Management
    1994 - 1997

Community

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