Matt Branda
Vice President of Product, Connectivity and Software at Impinj- Claim this Profile
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Bio
Bassil Elkadi
I've worked with Matt in a professional setting for over 15+ years. What amazes me most about Matt is over this time period, he has maintained a top notch level of passion, willingness to succeed and must win attitude. I have had great pleasure in working with Matt directly in driving education and messaging with industry media and analysts. He has set the bar in how this should be done as he excels in 'storytelling', shaping industry messaging in a manner that is easily digested and understood, and rallying internal stakeholders to ensure the external messaging is consistent across the organization. His management and leadership skills are another area that set him apart as his strategic mindset is both visionary and one that enables those that report to him to execute full steam ahead. That said, Matt has taken the most complex topics at Qualcomm related to LTE-Advanced and 5G and distilled them down in a manner that the non-technical folks can easily understand. I should also note that he has been at the forefront of engaging the most technical industry analysts - educating them, discussing controversial technology topics and helping guide their research in their right direction. In Matt's time at Qualcomm, he has brought a much needed level of energy that is hard to find anywhere in the industry. My experiences with Matt have been exceptional; his level of support for my activities is top notch and he also takes the time to ensure I fully understand all technologies. In summary, I provide my highest recommendation for Matt as he would be an excellent asset to any organization.
LinkedIn User
It was my pleasure working for Matt for several years at Cypress. Matt is an inspirational leader that knows how to explore and maximize people's potential. When I started my career as a new college grad, Matt provided guidance and coaching that helped me accelerate my development. Matt truly cares about people's growth, and he always listens and helps people working with and for him. His unselfishness in helping people succeed and grow is highly respected by everyone worked for him. Matt is a hard worker and he leads by examples. He always shares the "big picture" with his team and communicates expectations thoroughly. Matt demonstrates his capability with solid, tangible results. By doing so, he inspires his team to follow through and deliver exceptional results. Energetic, warmth, hardworking, inspiring and methodical - these words come to my mind when I think of Matt. I truly enjoyed working for Matt, and I believe Matt is an exceptional asset to any organization.
Bassil Elkadi
I've worked with Matt in a professional setting for over 15+ years. What amazes me most about Matt is over this time period, he has maintained a top notch level of passion, willingness to succeed and must win attitude. I have had great pleasure in working with Matt directly in driving education and messaging with industry media and analysts. He has set the bar in how this should be done as he excels in 'storytelling', shaping industry messaging in a manner that is easily digested and understood, and rallying internal stakeholders to ensure the external messaging is consistent across the organization. His management and leadership skills are another area that set him apart as his strategic mindset is both visionary and one that enables those that report to him to execute full steam ahead. That said, Matt has taken the most complex topics at Qualcomm related to LTE-Advanced and 5G and distilled them down in a manner that the non-technical folks can easily understand. I should also note that he has been at the forefront of engaging the most technical industry analysts - educating them, discussing controversial technology topics and helping guide their research in their right direction. In Matt's time at Qualcomm, he has brought a much needed level of energy that is hard to find anywhere in the industry. My experiences with Matt have been exceptional; his level of support for my activities is top notch and he also takes the time to ensure I fully understand all technologies. In summary, I provide my highest recommendation for Matt as he would be an excellent asset to any organization.
LinkedIn User
It was my pleasure working for Matt for several years at Cypress. Matt is an inspirational leader that knows how to explore and maximize people's potential. When I started my career as a new college grad, Matt provided guidance and coaching that helped me accelerate my development. Matt truly cares about people's growth, and he always listens and helps people working with and for him. His unselfishness in helping people succeed and grow is highly respected by everyone worked for him. Matt is a hard worker and he leads by examples. He always shares the "big picture" with his team and communicates expectations thoroughly. Matt demonstrates his capability with solid, tangible results. By doing so, he inspires his team to follow through and deliver exceptional results. Energetic, warmth, hardworking, inspiring and methodical - these words come to my mind when I think of Matt. I truly enjoyed working for Matt, and I believe Matt is an exceptional asset to any organization.
Bassil Elkadi
I've worked with Matt in a professional setting for over 15+ years. What amazes me most about Matt is over this time period, he has maintained a top notch level of passion, willingness to succeed and must win attitude. I have had great pleasure in working with Matt directly in driving education and messaging with industry media and analysts. He has set the bar in how this should be done as he excels in 'storytelling', shaping industry messaging in a manner that is easily digested and understood, and rallying internal stakeholders to ensure the external messaging is consistent across the organization. His management and leadership skills are another area that set him apart as his strategic mindset is both visionary and one that enables those that report to him to execute full steam ahead. That said, Matt has taken the most complex topics at Qualcomm related to LTE-Advanced and 5G and distilled them down in a manner that the non-technical folks can easily understand. I should also note that he has been at the forefront of engaging the most technical industry analysts - educating them, discussing controversial technology topics and helping guide their research in their right direction. In Matt's time at Qualcomm, he has brought a much needed level of energy that is hard to find anywhere in the industry. My experiences with Matt have been exceptional; his level of support for my activities is top notch and he also takes the time to ensure I fully understand all technologies. In summary, I provide my highest recommendation for Matt as he would be an excellent asset to any organization.
LinkedIn User
It was my pleasure working for Matt for several years at Cypress. Matt is an inspirational leader that knows how to explore and maximize people's potential. When I started my career as a new college grad, Matt provided guidance and coaching that helped me accelerate my development. Matt truly cares about people's growth, and he always listens and helps people working with and for him. His unselfishness in helping people succeed and grow is highly respected by everyone worked for him. Matt is a hard worker and he leads by examples. He always shares the "big picture" with his team and communicates expectations thoroughly. Matt demonstrates his capability with solid, tangible results. By doing so, he inspires his team to follow through and deliver exceptional results. Energetic, warmth, hardworking, inspiring and methodical - these words come to my mind when I think of Matt. I truly enjoyed working for Matt, and I believe Matt is an exceptional asset to any organization.
Bassil Elkadi
I've worked with Matt in a professional setting for over 15+ years. What amazes me most about Matt is over this time period, he has maintained a top notch level of passion, willingness to succeed and must win attitude. I have had great pleasure in working with Matt directly in driving education and messaging with industry media and analysts. He has set the bar in how this should be done as he excels in 'storytelling', shaping industry messaging in a manner that is easily digested and understood, and rallying internal stakeholders to ensure the external messaging is consistent across the organization. His management and leadership skills are another area that set him apart as his strategic mindset is both visionary and one that enables those that report to him to execute full steam ahead. That said, Matt has taken the most complex topics at Qualcomm related to LTE-Advanced and 5G and distilled them down in a manner that the non-technical folks can easily understand. I should also note that he has been at the forefront of engaging the most technical industry analysts - educating them, discussing controversial technology topics and helping guide their research in their right direction. In Matt's time at Qualcomm, he has brought a much needed level of energy that is hard to find anywhere in the industry. My experiences with Matt have been exceptional; his level of support for my activities is top notch and he also takes the time to ensure I fully understand all technologies. In summary, I provide my highest recommendation for Matt as he would be an excellent asset to any organization.
LinkedIn User
It was my pleasure working for Matt for several years at Cypress. Matt is an inspirational leader that knows how to explore and maximize people's potential. When I started my career as a new college grad, Matt provided guidance and coaching that helped me accelerate my development. Matt truly cares about people's growth, and he always listens and helps people working with and for him. His unselfishness in helping people succeed and grow is highly respected by everyone worked for him. Matt is a hard worker and he leads by examples. He always shares the "big picture" with his team and communicates expectations thoroughly. Matt demonstrates his capability with solid, tangible results. By doing so, he inspires his team to follow through and deliver exceptional results. Energetic, warmth, hardworking, inspiring and methodical - these words come to my mind when I think of Matt. I truly enjoyed working for Matt, and I believe Matt is an exceptional asset to any organization.
Experience
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Impinj
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United States
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Information Technology & Services
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300 - 400 Employee
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Vice President of Product, Connectivity and Software
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Jul 2020 - Present
Head of product line for UHF RAIN RFID connectivity and software products at Impinj. Lead product management and applications engineering teams that are responsible for product roadmap, technical enablement, and and go-to-market strategy.
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Senior Director, Product Management - RAIN RFID Reader Connectivity Chips
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Oct 2018 - Jun 2020
Leading business development for RAIN RFID reader chips. Responsible for identification and development of new markets for RAIN RFID reader chips, including engaging strategic customers and partners, evangelizing the ecosystem, and driving key go-to-market initiatives.
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Qualcomm
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United States
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Telecommunications
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700 & Above Employee
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Director of Global Marketing, 5G
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2015 - 2018
Directed company-wide marketing and communications strategy for flagship 5G program, including regular updates to executive management and leading cross-functional team of 20+ including product marketing, digital, social media, and media relations.Executed successful go-to-market campaigns to evangelize advanced 4G and 5G wireless technologies, showcase Qualcomm 5G leadership, and promote new 5G products. Managed global partnerships that led to industry-leading position on 5G testing, demonstrations, and field trials with mobile ecosystem leaders including AT&T, Verizon, ZTE, Ericsson, Nokia, and Samsung.Developed best-in-class portfolio of technical marketing content, such as presentations, white papers, videos and blog posts, and built comprehensive 5G website to promote content. Grew visitors to website to over 30K per-month in last 2 years through a comprehensive social media, advertising, and SEO/SEM strategy.Drove successful media campaign that boosted global 5G media presence from #5 to #1 in 18 months, leading 5G external communications with media and speakerships at industry events - featured in USA Today, FierceWireless, LightReading, NBC News, CNET, PC Mag and more.Recognized with unique “Super QualStar” award for defining best-in-class technology demonstrations that showcase 5G technologies and use cases, such as millimeter wave, massive MIMO, virtual reality, autonomous vehicles, and industrial Internet of Things (IoT). Show less
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Staff Manager of Product Marketing, 4G LTE
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2013 - 2015
Led product marketing for the expansion of 4G LTE technologies into new verticals, including IoT, proximity services, automotive safety, and the utilization of unlicensed spectrum.Developed technical marketing content widely used by sales organization and executive management, leveraging digital and social media in deploying content to thousands of users per month.Built industry-wide awareness and adoption of new technologies by presenting technical messaging at numerous media briefings, webinars, and industry events. Show less
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Cypress Semiconductor Corporation
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Semiconductor Manufacturing
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700 & Above Employee
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Director of Product Management, PSoC Microcontrollers
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2009 - 2013
Led staff of up to 17, including product marketing, product management, and business development responsible for managing product lifecycle, reference designs, and go-to-market initiatives for the flagship Programmable System-on-a-Chip product families based on the 8051 and ARM Cortex-M3 architectures.Developed and executed marketing campaign that launched new product families that led to >10K development tools shipped and >1K design wins in the first 2 years in production.Increased sales efficiency by >100% through establishing a new sales process for replicating successful lead customer design wins leveraging the distribution sales channel.Developed 5-year strategic and financial plan for organization approved by executive management. Show less
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Senior Product Manager – Wireless and USB
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2006 - 2009
Managed product roadmap and business development for $50M low-speed USB and short-range RF business targeting PC peripherals, toys and remote controls.Defined and launched business plans for new products based on extensive customer interactions, such as launching a new proprietary, short-range 2.4GHz radio product that captured 100+ design wins in the first year of production including Hewlett Packard, Fisher Price, Logitech, Sony and NEC.
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Tactical Marketing Supervisor – Wireless and USB
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2004 - 2006
Hired and managed a staff of up to 10 Tactical Marketing Engineers driving worldwide revenue attainment and sales support for Low / Full / High-Speed USB and short-range wireless products targeting PC peripherals, USB video, mobile phones and USB hubs.
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Cypress Semiconductor Corporation
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Semiconductor Manufacturing
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700 & Above Employee
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Tactical Marketing Engineer – PLDs and Network Search Engines
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2000 - 2002
Responsible for regional revenue attainment and sales support for PLD and Network Search Engines. Responsible for regional revenue attainment and sales support for PLD and Network Search Engines.
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Education
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1997 - 2000
Rensselaer Polytechnic Institute
Bachelor of Science, Electrical, Electronics and Communications Engineering
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