Experience

SHR Group

• United States
• Hospitality
• 1 - 100 Employee

• Key Customer Success Manager

  • Jun 2017 - Present

  Carrolltown, Pennsylvania, United States



Hilton

• United States
• Hospitality
• 700 & Above Employee

• Manager, eCommerce Services

  • Sep 2012 - Jun 2017

  Dallas/Fort Worth Area Responsibilities: • Manage the online presence for a portfolio of 64 franchise hotels in Boston, eastern Massachusetts area and Alabama area. • Create annual digital marketing plans and devise ad hoc digital marketing strategies to drive brand website revenue for portfolio of hotels. • Manage execution of SEM, display and email campaigns in collaboration with specialization teams. Use results to adjust campaigns as needed to meet goals. • Perform onsite SEO and local search… Show more Responsibilities: • Manage the online presence for a portfolio of 64 franchise hotels in Boston, eastern Massachusetts area and Alabama area. • Create annual digital marketing plans and devise ad hoc digital marketing strategies to drive brand website revenue for portfolio of hotels. • Manage execution of SEM, display and email campaigns in collaboration with specialization teams. Use results to adjust campaigns as needed to meet goals. • Perform onsite SEO and local search optimization, web content updates, onsite and off-site retailing. • Provide regular reporting to internal and external stakeholders and manage relationships with hotel operators and management companies. • Conduct root cause analyses to uncover issues with underperforming properties and provide solutions to improve digital performance. • Act as central point of contact for hoteliers and coordinate with multiple specialization teams to execute digital strategies and campaigns. Accomplishments: • Received 2015 Hilton Circle of Excellence Award in recognition of top performance across all of America’s eCommerce department. • Grew 2016 brand website revenue for hotels in portfolio by +6.3% YoY (versus -1.0% YoY for all channels combined revenue). • Designed automated PowerPoint reporting deck to provide eCommerce managers improved efficiency in preparing for hotel performance calls. Managed project from concept to completion in collaboration with cross-discipline teams. • Lead initiative to gain additional 2 additional brand marketing emails for Boston market for Q1 2015 travel that generated $50k incremental revenue. • Collaborated with Director Lead on eCommerce analytics dashboard project to align visions on reporting to improve efficiency in analyzing hotel performance. • Created Excel-based solution to combine three different visions for root cause analysis training into a single document and created video to train new hires. Show less



Expedia Group

• United States
• Software Development
• 700 & Above Employee

• Revenue Specialist

  • Nov 2011 - Aug 2012

  Dallas/Fort Worth Area Responsibilities: • Improve product competiveness by consulting with hotel partners to secure competitive rates, negotiate prices and improve availability of hotel rooms for sale on Expedia’s suite of brand websites (Expedia, Hotels.com and Hotwire). • Manage promotional campaigns in market, including pitching promotional opportunities to partners, soliciting deals from hotels and collaborating with merchandising team to showcase offers. • Provide strategic consultation and creative… Show more Responsibilities: • Improve product competiveness by consulting with hotel partners to secure competitive rates, negotiate prices and improve availability of hotel rooms for sale on Expedia’s suite of brand websites (Expedia, Hotels.com and Hotwire). • Manage promotional campaigns in market, including pitching promotional opportunities to partners, soliciting deals from hotels and collaborating with merchandising team to showcase offers. • Provide strategic consultation and creative problem solving for hotel partners to address their business needs in a manner that leads to mutually beneficial results. • Evaluate market trends and competitor activity; provide the team with analysis and recommendations for potential actions and analyze their impact on market performance • Prospect new hotels, participate in contract negotiations, and onboard new partners upon acquisition of a new property. Accomplishments: • Grew 2011 San Antonio territory room nights 11% YoY and Revenue 8% YoY while managing relationships with over 350 hotel partners. • In 2011, set all-time record for Expedia RN share in San Antonio during peak season and broke San Antonio market records for volume of hotels participating in marketing campaigns.

• Market Coordinator

  • Jul 2004 - Oct 2011

  Dallas/Fort Worth Area Responsibilities: • Improve product competiveness by consulting with hotel partners to secure competitive rates, negotiate prices and improve availability of hotel rooms for sale on Expedia’s suite of brand websites (Expedia, Hotels.com and Hotwire). • Manage promotional campaigns in market, including pitching promotional opportunities to partners, soliciting deals from hotels and collaborating with merchandising team to showcase offers. • Provide strategic consultation and creative… Show more Responsibilities: • Improve product competiveness by consulting with hotel partners to secure competitive rates, negotiate prices and improve availability of hotel rooms for sale on Expedia’s suite of brand websites (Expedia, Hotels.com and Hotwire). • Manage promotional campaigns in market, including pitching promotional opportunities to partners, soliciting deals from hotels and collaborating with merchandising team to showcase offers. • Provide strategic consultation and creative problem solving for hotel partners to address their business needs in a manner that leads to mutually beneficial results. • Evaluate market trends and competitor activity; provide the team with analysis and recommendations for potential actions and analyze their impact on market performance • Prospect new hotels, participate in contract negotiations, and onboard new partners upon acquisition of a new property. Accomplishments: • Received Expedia Market Coordinator of the Year Award – Midwest Region in 2007 and 2008 in recognition of top performance in the region. • In 2007, covered multiple markets without Market Managers while improving pace-to-plan results from 84% to 97% of plan goals and improved rate parity scores form 18% lose/14% beat to 9% lose and 25% beat. • Devised and implemented successful, centralized promotion solicitation process for the Central US Region, using peer feedback to best meet region’s needs. • Created best practice for analyzing rate competitiveness reports and approaching/tracking interactions hotels with uncompetitive rates that was adopted by the entire Americas region.