Matt Bracken

Managing Editor at Scoop News Group
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Location
Washington, District of Columbia, United States, US

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John Ames

We only worked together for short time many moons ago, but I was impressed and have been an admirer ever since. Matt is passionate about the importance of journalism and I encourage anyone in the news industry who wants a knowledgeable journalist with a diverse skill set to find a place for him on your team! You won’t be disappointed.

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Experience

    • United States
    • Media Production
    • 1 - 100 Employee
    • Managing Editor
      • Oct 2023 - Present

      Managing editor of CyberScoop and FedScoop, leading coverage of cybersecurity and federal government technology policy. Managing editor of CyberScoop and FedScoop, leading coverage of cybersecurity and federal government technology policy.

    • United States
    • Data Infrastructure and Analytics
    • 300 - 400 Employee
    • Senior Editor
      • Apr 2019 - Jun 2023

      Managed four reporters and one editor, overseeing data-driven coverage of energy, finance, health and tech. Edited and wrote daily newsletters for an audience of lawmakers, regulators and industry executives. Worked with other journalists and pollsters to craft public opinion surveys. Co-creator and lead editor of "Voices From the Front Lines of Health Care," a multi-part, first-of-its-kind series that polled health care workers on how they fared during the pandemic. Conceived and… Show more Managed four reporters and one editor, overseeing data-driven coverage of energy, finance, health and tech. Edited and wrote daily newsletters for an audience of lawmakers, regulators and industry executives. Worked with other journalists and pollsters to craft public opinion surveys. Co-creator and lead editor of "Voices From the Front Lines of Health Care," a multi-part, first-of-its-kind series that polled health care workers on how they fared during the pandemic. Conceived and edited stories about health care worker burnout, PPE shortages, the vaccine rollout and more. Wrote data features on policy and consumer issues, including a September 2020 piece that forecasted the country's troubles with vaccine hesitancy; coverage of bipartisan voter support for the American Rescue Plan; a data deep dive on Americans' growing comfort with automation; a look at how the pandemic affected millennials' finances; a story on the homeowner-renter divide in how urban voters view affordable housing options in their communities, and more. Oversaw special data reports. Topics covered included the opioid epidemic, the metaverse, ESG investing, long COVID and cryptocurrency. Also oversaw ongoing surveys that tracked data trends, most notably "Return to Normal," which monitored changes in public opinion on views on the pandemic. Show less Managed four reporters and one editor, overseeing data-driven coverage of energy, finance, health and tech. Edited and wrote daily newsletters for an audience of lawmakers, regulators and industry executives. Worked with other journalists and pollsters to craft public opinion surveys. Co-creator and lead editor of "Voices From the Front Lines of Health Care," a multi-part, first-of-its-kind series that polled health care workers on how they fared during the pandemic. Conceived and… Show more Managed four reporters and one editor, overseeing data-driven coverage of energy, finance, health and tech. Edited and wrote daily newsletters for an audience of lawmakers, regulators and industry executives. Worked with other journalists and pollsters to craft public opinion surveys. Co-creator and lead editor of "Voices From the Front Lines of Health Care," a multi-part, first-of-its-kind series that polled health care workers on how they fared during the pandemic. Conceived and edited stories about health care worker burnout, PPE shortages, the vaccine rollout and more. Wrote data features on policy and consumer issues, including a September 2020 piece that forecasted the country's troubles with vaccine hesitancy; coverage of bipartisan voter support for the American Rescue Plan; a data deep dive on Americans' growing comfort with automation; a look at how the pandemic affected millennials' finances; a story on the homeowner-renter divide in how urban voters view affordable housing options in their communities, and more. Oversaw special data reports. Topics covered included the opioid epidemic, the metaverse, ESG investing, long COVID and cryptocurrency. Also oversaw ongoing surveys that tracked data trends, most notably "Return to Normal," which monitored changes in public opinion on views on the pandemic. Show less

    • United States
    • Public Relations and Communications Services
    • 700 & Above Employee
    • Deputy Editorial Director
      • Jun 2017 - Apr 2019
    • United States
    • Newspaper Publishing
    • 200 - 300 Employee
    • Director of Audience Engagement
      • Aug 2013 - Jun 2017

      Managed a team of multimedia journalists. Oversaw social media strategy for Maryland’s largest media organization, serving a digital audience of more than 4 million unique visitors per month. Coordinated newsroom-wide efforts in live coverage and community engagement strategies. Oversaw 156 percent page-view growth in social referrals from 2014 to 2015. Used analytics to leverage the Baltimore Sun brand on Facebook, Twitter, Instagram, LinkedIn and Google+. Played key role in digital… Show more Managed a team of multimedia journalists. Oversaw social media strategy for Maryland’s largest media organization, serving a digital audience of more than 4 million unique visitors per month. Coordinated newsroom-wide efforts in live coverage and community engagement strategies. Oversaw 156 percent page-view growth in social referrals from 2014 to 2015. Used analytics to leverage the Baltimore Sun brand on Facebook, Twitter, Instagram, LinkedIn and Google+. Played key role in digital rollouts for the Capital Gazette, Carroll County Times and City Paper, which Baltimore Sun Media Group acquired in 2014. Conducted training sessions on digital best practices with leaders in various newsrooms. Led The Sun’s social media efforts during the Baltimore Uprising of April 2015. Member of the Sun team that was named a Pulitzer Prize finalist for breaking news coverage. Managed our live blog, which won the Online News Association’s award for digital breaking news coverage for medium-sized publications. Conceived new digital storytelling forms on The Darkroom, The Sun’s multimedia blog. Co-creator/writer of the “Exploring Baltimore’s Neighborhoods” series, a 2014 MDDC Press Association honoree for best multimedia feature storytelling.

    • Deputy Sports Editor
      • Mar 2010 - Aug 2013

      Managed two reporters, two editors, four freelancers and the department’s reporting internship program. Led digital efforts, overseeing 17% year-over-year page-view growth during last year in sports. Developed and assigned stories, planned coverage and executed multimedia projects. Coordinated professional, college and high school sports coverage in print and online. Led coverage of the University of Maryland, including the school’s move to the Big Ten from the ACC; the athletic… Show more Managed two reporters, two editors, four freelancers and the department’s reporting internship program. Led digital efforts, overseeing 17% year-over-year page-view growth during last year in sports. Developed and assigned stories, planned coverage and executed multimedia projects. Coordinated professional, college and high school sports coverage in print and online. Led coverage of the University of Maryland, including the school’s move to the Big Ten from the ACC; the athletic department cutting seven varsity sports; and multiple coaching searches. Managed baltimoresun.com/sports and all sports subsections. Edited stories and blogs, produced photo galleries, conceived and implemented new blog features. Created and wrote "Recruiting Report", a blog covering Maryland Terrapins and Baltimore- area recruiting news. Also wrote college basketball and football features for print and online. Made regular appearances on local radio stations, including Baltimore’s CBS Radio affiliate.

    • Assistant Sports Editor
      • Apr 2009 - Mar 2010

    • Sports Producer
      • Jul 2007 - Apr 2009

    • Newspaper Publishing
    • 100 - 200 Employee
    • Online Producer
      • Aug 2006 - Jul 2007

      Digital leader at Tucson-based newspaper and website. Produced multimedia projects, photo galleries and audio slide shows. Posted breaking news and assisted in site management. Served as primary sports videographer. Produced features on University of Arizona football and basketball, the Accenture Match Play Championship and high school sports. Also provided regular video coverage of breaking news, politics and entertainment. Digital leader at Tucson-based newspaper and website. Produced multimedia projects, photo galleries and audio slide shows. Posted breaking news and assisted in site management. Served as primary sports videographer. Produced features on University of Arizona football and basketball, the Accenture Match Play Championship and high school sports. Also provided regular video coverage of breaking news, politics and entertainment.

    • United States
    • Higher Education
    • 1 - 100 Employee
    • Reporter
      • Sep 2005 - Dec 2005

      Covered Cook County Circuit Court and Illinois Supreme and Appellate Court opinions for the Medill News Service out of Northwestern University’s Chicago newsroom. Wrote daily stories that appeared in several Chicago-area newspapers, including the Chicago Defender, Daily Herald, The Daily Southtown and The Times of Northwest Indiana. Covered Cook County Circuit Court and Illinois Supreme and Appellate Court opinions for the Medill News Service out of Northwestern University’s Chicago newsroom. Wrote daily stories that appeared in several Chicago-area newspapers, including the Chicago Defender, Daily Herald, The Daily Southtown and The Times of Northwest Indiana.

    • Spectator Sports
    • 100 - 200 Employee
    • Reporter
      • Apr 2004 - Jun 2005

      Worked as an editorial intern for The Wolverine print magazine and website, covering University of Michigan sports. Wrote weekly updates on Michigan football recruits and features on several Olympic sports. Worked as an editorial intern for The Wolverine print magazine and website, covering University of Michigan sports. Wrote weekly updates on Michigan football recruits and features on several Olympic sports.

    • United States
    • Entertainment Providers
    • 1 - 100 Employee
    • Sports Broadcaster
      • Sep 2002 - Apr 2005

      Worked in the sports department of the University of Michigan's student-run radio station. Hosted pre- and post-game shows for hockey broadcasts. Provided play-by-play and color commentary for various Olympic sports broadcasts. Worked in the sports department of the University of Michigan's student-run radio station. Hosted pre- and post-game shows for hockey broadcasts. Provided play-by-play and color commentary for various Olympic sports broadcasts.

    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Sports Intern
      • May 2004 - Aug 2004

      Sports production intern for the Detroit sports-talk radio station WDFN The Fan, a Fox Sports Radio affiliate. Research and production assistant for the drive-time "Stoney and Wojo" show. Sports production intern for the Detroit sports-talk radio station WDFN The Fan, a Fox Sports Radio affiliate. Research and production assistant for the drive-time "Stoney and Wojo" show.

    • Sports Intern
      • May 2004 - Aug 2004

      Sports producing intern for WJBK-TV, Fox's Detroit affiliate. Wrote scripts, logged games, collected audio clips from games. Sports producing intern for WJBK-TV, Fox's Detroit affiliate. Wrote scripts, logged games, collected audio clips from games.

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Production Intern
      • Jun 2003 - Aug 2003

Education

  • The Johns Hopkins University - Carey Business School
    MBA, Interdisciplinary Studies (Management & Marketing)
    2009 - 2014
  • Northwestern University
    MS, New Media Journalism
    2005 - 2006
  • University of Michigan
    BA, English
    2001 - 2005

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