Matt Biancardi
Freelance Senior Copywriter at Zepp Health- Claim this Profile
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English Native or bilingual proficiency
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French Limited working proficiency
Topline Score
Bio
Credentials
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Mixpanel Partner Certification
MixpanelJan, 2021- Nov, 2024 -
Braze Continuum
BrazeOct, 2020- Nov, 2024 -
Customer Journeys with Canvas
BrazeOct, 2020- Nov, 2024 -
Email Onboarding: Achieving High Deliverability
BrazeOct, 2020- Nov, 2024 -
Masters Knowledge
KlaviyoOct, 2020- Nov, 2024 -
Messaging Channels
BrazeOct, 2020- Nov, 2024 -
Personalization & Automation
BrazeOct, 2020- Nov, 2024 -
The Foundations
IterableOct, 2020- Nov, 2024 -
Klaviyo Product Certification
KlaviyoMay, 2021- Nov, 2024 -
Analytics Partner Certification
Segment
Experience
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Zepp Health
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United States
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Wellness and Fitness Services
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1 - 100 Employee
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Freelance Senior Copywriter
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Aug 2022 - Present
-Writes and edits white papers, branded articles, product descriptions, site pages, corporate decks, and other marketing/promotional materials -Provides revisions, feedback, and guidance for internal creative team on involved, multi-stakeholder projects -Writes and edits white papers, branded articles, product descriptions, site pages, corporate decks, and other marketing/promotional materials -Provides revisions, feedback, and guidance for internal creative team on involved, multi-stakeholder projects
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Ragnarok, Inc.
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United States
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Marketing Services
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1 - 100 Employee
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Lead Copywriter
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Oct 2020 - Apr 2022
-Conceptualized new campaigns and their supporting elements alongside strategists, designers, and clients -Proofed all finished work to ensure grammatical and syntactical clarity as well as cohesion to brand voice -Guided junior copywriting team and provided constructive feedback and actionable development plans -Conceptualized new campaigns and their supporting elements alongside strategists, designers, and clients -Proofed all finished work to ensure grammatical and syntactical clarity as well as cohesion to brand voice -Guided junior copywriting team and provided constructive feedback and actionable development plans
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Reverb
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United States
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Musicians
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200 - 300 Employee
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Production Editor/Copywriter
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Mar 2017 - Feb 2020
-Managed email schedule, strategy, and multivariate testing via Salesforce utilizing SQL-Created and automated post-sale journeys, weekly newsletters, and push notifications using Salesforce Journey Builder, Email Studio, and Mobile Studio-Crafted long- and short-form copy across multiple channels including mobile, in-app, and push as well as video scripts and A/B social variants with an emphasis on SEO best practices-Collaborated alongside Design team, Product Managers, and UX/UI Engineers to coordinate efforts and create timeline for deliverables
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Content Coordinator
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Oct 2014 - Mar 2017
-Managed roster of freelance writers and created editorial schedule-Wrote a range of articles covering all facets of the music gear realm to broaden and engage with Reverb community-Assisted in shaping the editorial direction of the company
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Freelance Contributor/Database Editor
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Dec 2013 - Oct 2014
-Created original, custom content to engage Reverb online community and drive traffic-Researched and investigated trending topics amongst community to create most relevant articles-Compiled current prices for musical instruments to update and construct Reverb Price Guide
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Tiny Mix Tapes
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Writing and Editing
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1 - 100 Employee
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Freelance Contributor
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Feb 2013 - Nov 2016
-Produced reviews of upcoming films with a focus in foreign and independent cinema -Attended and reviewed concerts spanning a wide range of genres -Conducted interviews with figures ranging from Syrian musician Omar Souleyman to director Joe Swanberg -Produced reviews of upcoming films with a focus in foreign and independent cinema -Attended and reviewed concerts spanning a wide range of genres -Conducted interviews with figures ranging from Syrian musician Omar Souleyman to director Joe Swanberg
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Contract Reviewer
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Feb 2013 - Jun 2013
-Parsed legal documents including mortgages, title policies, and loan documents for language indicating land leases at a high volume on a 5 month contract basis -Learned and daily utilized large-scale content management system for handling thousands of documents -Parsed legal documents including mortgages, title policies, and loan documents for language indicating land leases at a high volume on a 5 month contract basis -Learned and daily utilized large-scale content management system for handling thousands of documents
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NCSOFT West
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United States
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Computer Games
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700 & Above Employee
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Language Support Specialist
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Dec 2011 - Oct 2012
-Managed French clientele with in-game issues, billing inquiries, and account management -Reviewed work of first-tier French agents for quality control, providing constructive feedback and instruction -Reviewed, assessed, and responded to surveys sent by dissatisfied customers to maintain quality assurance in correspondence with the clientele -Managed French clientele with in-game issues, billing inquiries, and account management -Reviewed work of first-tier French agents for quality control, providing constructive feedback and instruction -Reviewed, assessed, and responded to surveys sent by dissatisfied customers to maintain quality assurance in correspondence with the clientele
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Fanshake.com
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Technology, Information and Internet
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1 - 100 Employee
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Music Correspondent Intern
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Sep 2009 - Dec 2009
-Maintained online framework for company, including web contests, forum moderation, and user support. -Propelled and wrote daily blog, conducting independent and intensive research of new, relevant, engaging information surrounding music culture. -Independently contacted and maintained correspondence with bands at shows to foster relationship with company. -Maintained online framework for company, including web contests, forum moderation, and user support. -Propelled and wrote daily blog, conducting independent and intensive research of new, relevant, engaging information surrounding music culture. -Independently contacted and maintained correspondence with bands at shows to foster relationship with company.
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Lake Forest College
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United States
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Higher Education
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400 - 500 Employee
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Special Archival Assistant
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May 2009 - Aug 2009
-Maintained and assisted in creating database to Burnham project. -Handled rare and delicate archived materials. -Maintained and assisted in creating database to Burnham project. -Handled rare and delicate archived materials.
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Fondation des Alliances Françaises
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France
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Non-profit Organization Management
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1 - 100 Employee
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Public Relations Office Intern
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May 2009 - Jul 2009
-Converted public literature in PDF format to HTML for viewing on the website. -Committed to assisting in organizing fundraising events promoting French culture. -Converted public literature in PDF format to HTML for viewing on the website. -Committed to assisting in organizing fundraising events promoting French culture.
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Education
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2007 - 2011
Lake Forest College
Bachelor of Arts (B.A.), English Language, Literature Emphasis, French Language
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