Matt Allfrey
Head of SEO at RocketMill- Claim this Profile
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Bio
Experience
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RocketMill
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United Kingdom
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Advertising Services
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100 - 200 Employee
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Head of SEO
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Apr 2020 - Present
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Deputy Head Of SEO
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Apr 2019 - Apr 2020
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Senior Digital Marketer
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Dec 2017 - Apr 2019
Hove, England
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iCrossing UK
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United Kingdom
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Marketing Services
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1 - 100 Employee
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SEO Manager
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Feb 2013 - Nov 2017
• Managing a team • Planning annual SEO strategies and quarterly road maps and gaining client buy in • Forecasting • Managing work experience placements • Delivering training for processes and tools • Reporting • Bespoke analysis • Google Adwords (certified 2013) • SEO – tactics and best practice • Excellent written and verbal communication • Experience with analytics packages (Google Analytics, Webtrends, SiteCatalyst) • Tool usage and ownership… Show more • Managing a team • Planning annual SEO strategies and quarterly road maps and gaining client buy in • Forecasting • Managing work experience placements • Delivering training for processes and tools • Reporting • Bespoke analysis • Google Adwords (certified 2013) • SEO – tactics and best practice • Excellent written and verbal communication • Experience with analytics packages (Google Analytics, Webtrends, SiteCatalyst) • Tool usage and ownership (Linkdex, Advanced Web Ranking, Pi Datametrics, Brightedge, SEMRush, BuzzStream, Deep Crawl etc.) • Blogging / creative writing • Good understanding of all digital channels • Microsoft Office Suite • SAS • SQL • HTML (basic) • WordPress (basic)
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Senior Natural Search Analyst
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Feb 2013 - Feb 2015
Brighton, United Kingdom
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Resident DJ at Stonelove
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Jan 2010 - Dec 2013
I'm the resident DJ at Stonelove, Digital's indie and rock and roll night every Friday
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DJ and Producer
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Mar 2009 - Sep 2013
Brighton, United Kingdom This is our house/electro/disco/techno moniker. We regularly DJ at Brighton's best clubs, headlining and supporting international talent, we played in Ibiza last year.
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Freelance Writer
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Oct 2009 - Apr 2013
Brighton, United Kingdom I write articles for one of the UK's top electronic music blogs weareblahblahblah.com
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Audio Brighton
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Hospitality
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Freelance Writer
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Aug 2012 - Feb 2013
Brighton, United Kingdom Freelance writer for Audio's website www.audiobrighton.com
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Digital
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Blogs
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1 - 100 Employee
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Resident DJ at Rebel Thursdays
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Oct 2011 - Dec 2012
Newcastle DJ at Rebel Thursdays at Digital, Newcastle every Thursday.
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Ape
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United Kingdom
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Music
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100 - 200 Employee
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Website Content Manager
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May 2010 - Jan 2012
Brighton, United Kingdom Main responsibilities: • Take charge of the entire website. • Ensure all pages have content that is relevant, informative and interesting. • Monitor the website's traffic and users' behaviour via Google Analytics. • Research new initiatives to optimise search results. • Suggest structural changes to the development team to improve web ranking. • Create original, keyword focussed content. • Generate backlinks from listings sites and high ranked pages for relevant… Show more Main responsibilities: • Take charge of the entire website. • Ensure all pages have content that is relevant, informative and interesting. • Monitor the website's traffic and users' behaviour via Google Analytics. • Research new initiatives to optimise search results. • Suggest structural changes to the development team to improve web ranking. • Create original, keyword focussed content. • Generate backlinks from listings sites and high ranked pages for relevant keywords. • Drive traffic to the website, gain new visitors and encourage users to return regularly. • Guest blog on relevant, trusted blogs. • Use a small budget on Google Adwords to run a PPC campaign. • Liaise with the technical team to maintain and improve the website. • Social media management including: Facebook 'Page', twitter account and Linked In account. • Report to the business owner with a summarised account of the website's activity. Show less
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Writer/Promoter
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Jan 2010 - Dec 2011
I write for the UK's biggest new music blog, The Recommender as well as promoting its live events.
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Consultant
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Oct 2009 - Jul 2010
Sourcing new acts and labels to distribute their promotional releases.
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Writer
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Jan 2009 - May 2010
Brighton, United Kingdom I wrote for Brighton's leading music news website, Brighton Calling.
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Lloyds Banking Group
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United Kingdom
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Financial Services
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700 & Above Employee
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Credit Risk Analyst / Document Developer / Fraud Prevention / Customer Services
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Feb 2004 - Nov 2008
Brighton and Hove 4 roles over nearly 5 years working up from Customer Services personnel to a SAS and SQL qualified risk analyst.
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Education
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Lewes Tertiary College
A Level, Business Studies, Human Biology, IT, Maths, Chemistry -
Ringmer Community College
GCSE, Maths, Science, English, Music, IT, Business Studies, French, History.