Matt Allfrey

Head of SEO at RocketMill
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Brighton and Hove Area, UK

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Experience

    • United Kingdom
    • Advertising Services
    • 100 - 200 Employee
    • Head of SEO
      • Apr 2020 - Present

    • Deputy Head Of SEO
      • Apr 2019 - Apr 2020

    • Senior Digital Marketer
      • Dec 2017 - Apr 2019

      Hove, England

    • United Kingdom
    • Marketing Services
    • 1 - 100 Employee
    • SEO Manager
      • Feb 2013 - Nov 2017

      • Managing a team • Planning annual SEO strategies and quarterly road maps and gaining client buy in • Forecasting • Managing work experience placements • Delivering training for processes and tools • Reporting • Bespoke analysis • Google Adwords (certified 2013) • SEO – tactics and best practice • Excellent written and verbal communication • Experience with analytics packages (Google Analytics, Webtrends, SiteCatalyst) • Tool usage and ownership… Show more • Managing a team • Planning annual SEO strategies and quarterly road maps and gaining client buy in • Forecasting • Managing work experience placements • Delivering training for processes and tools • Reporting • Bespoke analysis • Google Adwords (certified 2013) • SEO – tactics and best practice • Excellent written and verbal communication • Experience with analytics packages (Google Analytics, Webtrends, SiteCatalyst) • Tool usage and ownership (Linkdex, Advanced Web Ranking, Pi Datametrics, Brightedge, SEMRush, BuzzStream, Deep Crawl etc.) • Blogging / creative writing • Good understanding of all digital channels • Microsoft Office Suite • SAS • SQL • HTML (basic) • WordPress (basic)

    • Senior Natural Search Analyst
      • Feb 2013 - Feb 2015

      Brighton, United Kingdom

    • Resident DJ at Stonelove
      • Jan 2010 - Dec 2013

      I'm the resident DJ at Stonelove, Digital's indie and rock and roll night every Friday

    • DJ and Producer
      • Mar 2009 - Sep 2013

      Brighton, United Kingdom This is our house/electro/disco/techno moniker. We regularly DJ at Brighton's best clubs, headlining and supporting international talent, we played in Ibiza last year.

    • Freelance Writer
      • Oct 2009 - Apr 2013

      Brighton, United Kingdom I write articles for one of the UK's top electronic music blogs weareblahblahblah.com

    • Freelance Writer
      • Aug 2012 - Feb 2013

      Brighton, United Kingdom Freelance writer for Audio's website www.audiobrighton.com

    • Blogs
    • 1 - 100 Employee
    • Resident DJ at Rebel Thursdays
      • Oct 2011 - Dec 2012

      Newcastle DJ at Rebel Thursdays at Digital, Newcastle every Thursday.

    • United Kingdom
    • Music
    • 100 - 200 Employee
    • Website Content Manager
      • May 2010 - Jan 2012

      Brighton, United Kingdom Main responsibilities: • Take charge of the entire website. • Ensure all pages have content that is relevant, informative and interesting. • Monitor the website's traffic and users' behaviour via Google Analytics. • Research new initiatives to optimise search results. • Suggest structural changes to the development team to improve web ranking. • Create original, keyword focussed content. • Generate backlinks from listings sites and high ranked pages for relevant… Show more Main responsibilities: • Take charge of the entire website. • Ensure all pages have content that is relevant, informative and interesting. • Monitor the website's traffic and users' behaviour via Google Analytics. • Research new initiatives to optimise search results. • Suggest structural changes to the development team to improve web ranking. • Create original, keyword focussed content. • Generate backlinks from listings sites and high ranked pages for relevant keywords. • Drive traffic to the website, gain new visitors and encourage users to return regularly. • Guest blog on relevant, trusted blogs. • Use a small budget on Google Adwords to run a PPC campaign. • Liaise with the technical team to maintain and improve the website. • Social media management including: Facebook 'Page', twitter account and Linked In account. • Report to the business owner with a summarised account of the website's activity. Show less

    • Writer/Promoter
      • Jan 2010 - Dec 2011

      I write for the UK's biggest new music blog, The Recommender as well as promoting its live events.

    • Consultant
      • Oct 2009 - Jul 2010

      Sourcing new acts and labels to distribute their promotional releases.

    • Writer
      • Jan 2009 - May 2010

      Brighton, United Kingdom I wrote for Brighton's leading music news website, Brighton Calling.

    • United Kingdom
    • Financial Services
    • 700 & Above Employee
    • Credit Risk Analyst / Document Developer / Fraud Prevention / Customer Services
      • Feb 2004 - Nov 2008

      Brighton and Hove 4 roles over nearly 5 years working up from Customer Services personnel to a SAS and SQL qualified risk analyst.

Education

  • Lewes Tertiary College
    A Level, Business Studies, Human Biology, IT, Maths, Chemistry
    2001 - 2003
  • Ringmer Community College
    GCSE, Maths, Science, English, Music, IT, Business Studies, French, History.
    1996 - 2001

Community

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