Matt Aiton

Marketing Director at CWB Group
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Contact Information
us****@****om
(386) 825-5501
Location
Ontario, Canada, CA
Skills

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Credentials

  • ChatGPT Masters: Prompt Engineering, Midjourney, ChatGPT 4
    Udemy
    May, 2023
    - Nov, 2024
  • Introduction to Successfully Managing People
    Canadian Management Centre
    Nov, 2019
    - Nov, 2024
  • Google Analytics Individual Qualification
    Google
    Apr, 2023
    - Nov, 2024
  • Professional Certified Marketer, Digital Marketing
    American Marketing Association
    May, 2017
    - Nov, 2024

Experience

  • CWB Group
    • Canada
    • Public Safety
    • 100 - 200 Employee
    • Marketing Director
      • Jun 2009 - Present

      Leading an internal team to replace reliance on expensive external agencies. Providing strategic and tactical guidance to team of 7 with accountability for all social media channels (Facebook, Twitter, YouTube, etc.) along with company website, email marketing campaigns, print advertising, tradeshow materials and fundraising materials. Collaborating with sales team, key stakeholders and company executives to ensure our marketing strategy aligns with corporate goals. Leading an internal team to replace reliance on expensive external agencies. Providing strategic and tactical guidance to team of 7 with accountability for all social media channels (Facebook, Twitter, YouTube, etc.) along with company website, email marketing campaigns, print advertising, tradeshow materials and fundraising materials. Collaborating with sales team, key stakeholders and company executives to ensure our marketing strategy aligns with corporate goals.

  • · Alderson and Company Communications and Design
    • Web Designer/Graphic Designer
      • Apr 2007 - May 2009

      Developed digital content (video, motion graphics, web content, email marketing) for wineries in the Niagara region. Working closely with Art Directors and Account Managers Developed digital content (video, motion graphics, web content, email marketing) for wineries in the Niagara region. Working closely with Art Directors and Account Managers

  • · Zing Media
    • Graphic Designer
      • Sep 2005 - May 2009

      Provided a wide range of assistance and support to management and clients. Duties included arranging designing printed materials, website development, and tracking all digital media projects. Worked on average of 5-10 concurrent initiatives. Provided a wide range of assistance and support to management and clients. Duties included arranging designing printed materials, website development, and tracking all digital media projects. Worked on average of 5-10 concurrent initiatives.

Education

  • The University of Salford
    Master's degree (MSc), Digital Marketing
    2020 - 2022
  • Cornell University
    Marketing Strategy Certificate
    2019 - 2019
  • Mohawk College
    Advertising and Communications Media
    2002 - 2005

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