Experience

Sorare

• France
• Technology, Information and Internet
• 100 - 200 Employee

• Editorial Lead

  • Jan 2023 - Present

  Summary: Oversee editorial for Sorare, a leading global fantasy sports game and marketplace • Lead Sorare editorial strategy and planning for brand and all products (Football, NBA and MLB) • Drive key messaging and content campaigns with leadership based on company goals and KPIs • Oversee content publishing across platforms, including articles, blogs, product messaging, ad copy, social messaging, community/discord updates, newsletters, app stores and presentations • Write and edit brand and product messaging; review all content for style and branding adherence • Manage Sorare writers and media ambassadors; direct editorial partnerships and assignments • Collaborate with growth and creative teams to develop advertising copy and related visual materials • Spearhead editorial and marketing projects, including web optimization, partner co-branding strategy and more Show less



HBO

• United States
• Entertainment Providers
• 700 & Above Employee

• Senior Manager, Web Content & Strategy

  • Jul 2021 - Jan 2023

  Summary: Drove content strategy and planning for HBO.com and related web platforms. Daily work included editorial planning and execution, website monitoring and technical troubleshooting, web team and stakeholder management, performance tracking and status reporting.• Lead HBO.com brand and program marketing campaigns, including tentpole shows, product launches, promotional campaigns and more• Oversaw content publishing (e.g., videos, articles, podcasts, artwork) across web platforms; wrote and edited website copy, presentations, recap reports and beyond• Collaborated with product and analytics teams to implement and refine website UX, SEO and A-B testing• Managed four direct reports and agency partners; ran status meetings with internal + external stakeholders• Spearheaded new digital projects, including custom microsites and QR code integration Show less

• Digital Producer, Original Programming + Podcasts

  • Jan 2019 - Jul 2021

  Summary: Managed digital content and marketing campaigns for HBO programs. Daily work included campaign scoping, digital content planning, and event and budget management.• Served as lead producer for dozens of annual program marketing campaigns• Managed direct reports and agency partners; led production team assignments and ran meetings• Developed campaign scope and production schedules in collaboration with partners from across HBO• Drove HBO.com and social publishing; wrote web and social copy, campaign decks and award submissions• Produced podcasts and refined podcast project tracking and reporting processes• Oversaw events and activations, leading run-of-show planning, talent relations and staffing Show less

• Digital Producer, Sports

  • Jan 2017 - Jan 2019

• Digital Associate Producer, Sports

  • Aug 2016 - Jan 2017



ESPN

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Content Editor, ESPN.com

  • Sep 2012 - Aug 2016

  Summary: Managed editorial planning and execution for ESPN Insider (subscription-based content, now ESPN+) and Fantasy verticals. Daily responsibilities included cross-department content planning and promotion, article editing, writer management and metrics reporting. • Edited and published articles across key sports, including NFL, NBA, MLB, NHL, soccer, college football, college hoops, MMA, tennis and golf • Directed Insider’s soccer content; oversaw editorial planning and assignments (managed global team of 10 writers), led implementation of betting guides and fantasy content • Facilitated Insider's betting content; reviewed and edited prediction-focused articles across key sports based on industry expert insight and proprietary forecast tools • Monitored site/page traffic and Insider subscription sales • Built all elements of content packages, including design and incorporating multimedia assets • Wrote articles, headlines, captions and other site copy; ghosted/rewrote articles • Managed Insider and fantasy e-newsletter curation, formatting and deployment • Partnered with TV, radio, magazine and other stakeholders to promote writers and content Show less



Freelance

• New York, NY

• Reporter, Writer, Editor and Videographer

  • Jan 2004 - Jan 2016

  Summary: Worked as a freelance journalist in addition to full-time employment, covering subjects ranging from live music reviews to business to tech. • Published stories have appeared in/on National Public Radio, ESPN.com, Competitor magazine, Sports Business Journal, Crain’s New York Business, City Limits magazine, HuffPost.com and major newspapers • Freelance positions included: copy editor for Businessweek.com’s education resource center; writer and editor for Avenue Magazine and Metro Focus News Magazine; copywriter for digital agencies Show less



The Daily

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Associate Sports Editor

  • Mar 2012 - Aug 2012

  Summary: Edited and built articles and multimedia packages for this mobile-focused publication; oversaw final publishing of daily sports section • Edited articles for style, grammar and accuracy; compiled and edited news recaps; pitched and wrote stories • Consulted with designers regarding video/photo selection, layout and pagination for iPad and mobile formats • Brainstormed and pitched multimedia content ideas; worked with writers regarding story development Summary: Edited and built articles and multimedia packages for this mobile-focused publication; oversaw final publishing of daily sports section • Edited articles for style, grammar and accuracy; compiled and edited news recaps; pitched and wrote stories • Consulted with designers regarding video/photo selection, layout and pagination for iPad and mobile formats • Brainstormed and pitched multimedia content ideas; worked with writers regarding story development



New York Post

• United States
• Media Production
• 700 & Above Employee

• Sports Copy Editor

  • May 2011 - Aug 2011

  Summary: Served as a fellow with the Dow Jones News Fund's sports copy editing program. • Edited feature articles, columns, game stories and sidebars for grammar, spelling, story structure, length and clarity • Wrote headlines and captions for print and online editions; compiled, edited and rewrote wire stories • Pitched and wrote feature articles, athlete profiles and game recaps • Paginated articles, photos and page spreads via Harris Newsmaker for print publication Summary: Served as a fellow with the Dow Jones News Fund's sports copy editing program. • Edited feature articles, columns, game stories and sidebars for grammar, spelling, story structure, length and clarity • Wrote headlines and captions for print and online editions; compiled, edited and rewrote wire stories • Pitched and wrote feature articles, athlete profiles and game recaps • Paginated articles, photos and page spreads via Harris Newsmaker for print publication



Affinity Health Plan

• United States
• Insurance
• 300 - 400 Employee

• Communications Manager + Copywriter

  • Dec 2006 - Aug 2010

  Summary: Oversaw the strategy and implementation of media and advertising campaigns; managed budget and tracking • Managed digital media projects, including website redesign; oversaw agencies and partners • Produced print, radio and TV ads, including writing scripts and managing shoots • Wrote and edited web content, ad copy, executive speeches, newsletters and annual reports • Developed partnerships with media companies to publish Affinity-authored health articles • Served as company spokesperson at conferences and events throughout New York City • Prepped senior executives for interviews and other media opportunities Show less



Formula Public Relations

• Los Angeles, CA and New York, NY

• Senior Account Executive (Sports & Entertainment Division)

  • Mar 2003 - May 2006

  Summary: Developed media relations campaigns, including product launches and events for clients such as Guitar Center, DW Drums, the PGA Tour, Easton Sports, Newcastle Brown Ale, The John R. Wooden Award, Mattel and Spirit Cruises • Pitched and secured editorial coverage; negotiated co-branding partnerships • Wrote web copy, press materials, sales decks and presentations; edited client publications • Managed events and product launches; represented clients at conferences, trade shows and promotional events across North America • Prepped clients and their athlete and celebrity representatives for interviews • Spearheaded education committee in L.A. office; managed team of four in NY office • Awarded employee of the month four times and recognized in Adweek for PR/marketing work on behalf of Guitar Center Show less



Eco-Challenge – The Expedition Race

• Nadi, Fiji

• Copywriter, Website and Media

  • Sep 2002 - Nov 2002

  Summary: Served as a website reporter and copywriter during Eco-Challenge’s adventure race in Fiji (on The Discovery Channel) • Wrote feature stories and daily recaps from the field for immediate site posting and media distribution • Assisted with media relations efforts, including setting up interviews and coordinating press materials Summary: Served as a website reporter and copywriter during Eco-Challenge’s adventure race in Fiji (on The Discovery Channel) • Wrote feature stories and daily recaps from the field for immediate site posting and media distribution • Assisted with media relations efforts, including setting up interviews and coordinating press materials