Matshidiso Tsolo

Online Content Manager at Hello Health Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
Free State, South Africa, ZA

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Bio

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Credentials

  • The Fundamentals of Digital Marketing
    Google
    May, 2020
    - Nov, 2024

Experience

  • Hello Health Inc.
    • Canada
    • Software Development
    • 1 - 100 Employee
    • Online Content Manager
      • Oct 2022 - Present

      - Leading a team of writers and overseeing content creation for the company’s website.- Generating and assisting with content creation for the application, website, and email marketing.- Researching and sourcing content for the company’s website.- Manage content across all platforms, including email and social media.- Provided solid recommendations and prioritization based on technology, business needs, and strict timelines.- Working closely with the company’s marketing team to devise online strategies.- Proofreading, editing content, and giving recommendations on content before it is published.- Developing SEO strategies that can be used to optimize content for Google.- Targeting a specific set of keywords for all the articles written and published.- Repurposing content to fit the publishing media, video production, or social media- Updating content to ensure that it’s current Show less

    • User Experience Designer
      • Oct 2022 - Present

      - Designing compelling UI layouts, prototypes, high-level storyboards, mock-ups, wireframes, etc, to effectively communicate UI and UX needs.- Conducting user research and keeping up with industry standards of Health IT.- Improving the usability of the Hello Health app.- Introduced new user flows that ensured ease of use for the product and decreased time spent on tasks.- Assisting with content development to create cohesion.- Test features and troubleshoot any UX problems- Creating user flows and integrating them into mock-ups, usage scenarios, prototypes, specifications, navigation maps, and other design documents.- Working closely with the Development and QA Teams to ensure the successful implementation of the specified designs. Show less

  • Paulton Media
    • South Africa
    • SEO Content Manager
      • Oct 2020 - Feb 2023

      - Use target keywords to write search-engine copy that is optimized for search engines (SEO) while remaining entertaining and informative. - Creating and Publishing various content across multiple websites that have over 1 million readers and rank on the first page of Google SERP. - Managing the Search Engine Optimisation (SEO) of three websites to ensure that content is correctly optimized with the relevant keywords. - Checking the correct indexing of published posts. - Proofreading and editing submissions according to brand guidelines - Using WordPress as a content management system to create, edit and publish content to the web. - Meeting strict publishing deadlines across multiple websites. - Reviewing Google Analytics and Search Console performance reports assessing the success of content marketing initiatives. Show less

  • RadioDUT
    • Brand/Programmes Manager
      • Apr 2019 - Sep 2020

      Second in charge of the radio station. - Responsible for the operation of the station from an on-air perspective. - Recruit, train, and place talent on the radio and ensure the smooth function of the station. - Heading the PR and Marketing departments as well as liaising with clients to create on-air or web content that not only matches the station mandate but meets the client's needs.- Greenlighting content for the RadioDUT website whilst heading web content. - Using keywords to ensure copy was SEO-ready for the web. - Manage day-to-day relationships with contracted partners and internal team to successfully deploy marketing campaigns- Overseeing social media management. Show less

    • Radio Presenter
      • Mar 2017 - Sep 2020

      Producing content for the shows that I hosted. Former Head of Music & the Drive time Presenter.Also hosted the Daily breakfast show from 7-9am called the Early Bird Breakfast Show.

  • Durban Youth Radio 105.1
    • Radio Presenter
      • Sep 2016 - Apr 2017

      I Joined DYR as an Entertainment Reporter and co-host of the Weekend Breakfast show in 2016. I then moved to the news department where I was the weekend sports anchor on the Afternoon Show. I Joined DYR as an Entertainment Reporter and co-host of the Weekend Breakfast show in 2016. I then moved to the news department where I was the weekend sports anchor on the Afternoon Show.

Education

  • University of Cape Town
    Search Engine Optimization
    2023 - 2023
  • University of Cape Town
    User Experience Design
  • Hasso Plattner Institute
    Design Thinking
    2021 -
  • Durban University of Technology
    Communication, Journalism, and Related Programs
    2017 - 2019
  • Ganges Secondary School
    Bachelor's degree, Physical Sciences
    2011 - 2015

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