Experience

Alca trgovina d.o.o.

• Serbia
• Consumer Goods
• 1 - 100 Employee

• Key Account Manager

  • Sep 2022 - Present



Henkel

• Germany
• Manufacturing
• 700 & Above Employee

• • Jan 2015 - Sep 2022

  Laundry and Home care division – Key Account Manager for Traditional and Modern trade for whole Croatia.Dedicated customers: NTL,Ultragros,MetroRESPONSIBILITIES:- Monthly and yearly planning of sales quantities and promotional activities in line with marketing activities. Per brand and per customer.- Achieving sales targets with respect to internal KPIs - agreed bonuses, rebates, terms of payment,stock control.- Focus on growth activities and development of dedicated customers.- Organization with marketing of tailor made activities for most important clients - Analysis of sell out data and competitors’ activities- Internal presentation of achieved results and planned activities per brand and per customers (since taking over responsibilities, achieved “double-digit” growth of dedicated customers in line with planned targets)- Year-end negotiations with clients with respect to internal goals – shelf space, new listings, brand focuses, promotional activities. Show less

• • Nov 2007 - Dec 2014

  Laundry and Home care division - Sales representative, Zagreb and Zagreb region (Karlovac, Bjelovar, Križevci, Sisak)RESPONSIBILITIES:- achieving targeted turnover, responsible for layout of point of sales (regular positioningand additional exposition); coordination of merchandisers, taking care for optimal stock in POS, exact prices, regular reporting on competition’s activities.- management of merchandisers - selection and hiring process, planing and organization of their work (time and locations optimisation)- Stores: Konzum, Kaufland, Billa, Metro, Mercator, Spar, Getro, Plodine, KTC- Account manager: Gavranović Show less



Reckitt

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Head of stores’ managers

  • Aug 2006 - Nov 2007

  RESPONSIBILITIES: Supervising of store managers, responsible for layout of point of sales RESPONSIBILITIES: Supervising of store managers, responsible for layout of point of sales