Marketing & Comunicazione

• Nov 2022 - Present

Communication Specialist

• Jul 2020 - Mar 2022

Chief Experience Officer (CXO)

• Jul 2018 - Jun 2020

- renewal of the Swiss marketing department - develop and execute a marketing strategy both off-line and on-line together with the CCO and CEO - budget management: establish, allocate and manage budget - web content in French, English, German - marketing email campaigns - monitor and analyse competitors - renewal of the Swiss marketing department - develop and execute a marketing strategy both off-line and on-line together with the CCO and CEO - budget management: establish, allocate and manage budget - web content in French, English, German - marketing email campaigns - monitor and analyse competitors

External relations

• Jun 2013 - Dec 2018

- cultural events organisation : fund-raising and sponsorship dealing, suppliers management - on line marketing : updating social networks and website - project management: project design, development and realization, handling budget - public relations: establishing foreign partnerships - translation : into English and French of portfolios, press releases, website - cultural events organisation : fund-raising and sponsorship dealing, suppliers management - on line marketing : updating social networks and website - project management: project design, development and realization, handling budget - public relations: establishing foreign partnerships - translation : into English and French of portfolios, press releases, website

Content Manager/Deputy Head of marketing & PR

• Feb 2015 - Jun 2018

Deputy Head of Marketing and PR •Maintaining the quality of the website content •Co-ordinating the global roll-out of projects; including website changes, delivery times and client/prospect communication. •Researching new content ideas and implement improvements •Creating and updating the online content of IG Switzerland website •Adjusting copy for the appropriate audience •Working with the in-house SEO/PPC teams in order to improve the natural search rankings of our websites •Providing and reworking copy for other departments within IG, and for selected third parties •Designing and producing regular departmental reports documenting marketing activity and local web-site development •Acting as a project officer within the local web-site development by managing and communicating priorities and establishing and chasing key milestones / deliverables •Creating campaigns in co-operation with the Marketing and PR Team, the Sales Team and the office’s CEO •Monitoring search engine rankings •Pro-actively managing / monitoring the pay-per-click search engine activity •Assisting in the translation of texts for website, client mailings Show less

Executive Assistant to the CEO

• Apr 2014 - Dec 2014

- accounting : books keeping, preparation of estimates and invoices, proforma transport invoices - documentation management : maintaining the suppliers database updated and referenced - emails, calls, time table keeping and office management - orders management : from ignition to delivery - clients reception and visits : planing the organisation and the agenda - technical translations : from and to Italian and French of specification projects - accounting : books keeping, preparation of estimates and invoices, proforma transport invoices - documentation management : maintaining the suppliers database updated and referenced - emails, calls, time table keeping and office management - orders management : from ignition to delivery - clients reception and visits : planing the organisation and the agenda - technical translations : from and to Italian and French of specification projects

Press agent and editor

• Jan 2013 - May 2013

- writing press releases and brand concept - on-line marketing : blog creation and copywriters management, translators coordination for the Brazilian blog - branding : image consulting and making, beginning from the philosophical concept of “klinamen” - writing press releases and brand concept - on-line marketing : blog creation and copywriters management, translators coordination for the Brazilian blog - branding : image consulting and making, beginning from the philosophical concept of “klinamen”

Intern SEO and copywriting

• Aug 2012 - Jan 2013

- content writing on shopalike.it : products description and brand history - on-line marketing : link-building campaigns, social networks and media updating, and writing articles on the blog news.shopalike.it about culture, fashion, art - website quality controlling: products selection on category basis - content writing on shopalike.it : products description and brand history - on-line marketing : link-building campaigns, social networks and media updating, and writing articles on the blog news.shopalike.it about culture, fashion, art - website quality controlling: products selection on category basis

PR Assistant and Hostess

• 2000 - 2013

- fashion events organisation : agenda, correspondence and calls handling, sending invitations - writing press releases : in Italian, French and English - assistance to the press : responsible of the outfits for the interviews - hostess : checking invitations, showing to the places - fashion events organisation : agenda, correspondence and calls handling, sending invitations - writing press releases : in Italian, French and English - assistance to the press : responsible of the outfits for the interviews - hostess : checking invitations, showing to the places

Correspondent

• May 2012 - Oct 2012

- writing in English: articles about art, fashion and new events in Berlin for the weekly self-created column Berlin calling, on behalf of LVR Magazine - writing in English: articles about art, fashion and new events in Berlin for the weekly self-created column Berlin calling, on behalf of LVR Magazine

Translator from German to Italian

• May 2012 - May 2012

- translation : from German and English into Italian of press releases for the Berlin-based gallery - translation : from German and English into Italian of press releases for the Berlin-based gallery

Catalogue Curator

• Jan 2012 - Feb 2012

- analysing the photography of Leonardo Vangi, proposing a reflection on Beauty as measure of all things. - analysing the photography of Leonardo Vangi, proposing a reflection on Beauty as measure of all things.

Catalogue Curator

• Jan 2011 - Apr 2011

- writing : art critic article for the exhibition catalogue of the artist Xavier Gonzalez d'Egara - editing : supervising the art catalogue and editing texts - exhibition organisation : general help in disposing art works - writing : art critic article for the exhibition catalogue of the artist Xavier Gonzalez d'Egara - editing : supervising the art catalogue and editing texts - exhibition organisation : general help in disposing art works

Intern

• 2009 - 2009

- Italian Delegation assistance : preparing follow-ups in French and English on international meetings - events organisation : classical music concert - administration : carrying out administrative procedures to inscribe sites on the World Heritage List - Italian Delegation assistance : preparing follow-ups in French and English on international meetings - events organisation : classical music concert - administration : carrying out administrative procedures to inscribe sites on the World Heritage List