Experience

Heep

• Sweden
• Advertising Services
• 1 - 100 Employee

• CEO

  • Mar 2022 - Present

• Managing Director

  • Jul 2021 - Mar 2022

• Acting Managing Director

  • Mar 2021 - Jun 2021



GrowthCentriq

• Sweden
• E-Learning Providers

• Founder

  • Aug 2019 - Feb 2021

  GrowthCentriq is an eLearning company focusing on Live Online Learning Experiences that empowers professional growth. GrowthCentriq is an eLearning company focusing on Live Online Learning Experiences that empowers professional growth.



The Parental Pause

• Entertainment Providers
• 1 - 100 Employee

• Parental leave

  • Nov 2018 - Jul 2019



OMD Sweden

• Sweden
• Advertising Services
• 1 - 100 Employee

• Head of Creative & Content (Interim)

  • Jan 2018 - Oct 2018

  OMD is an integrated communications agency delivering media and marketing solutions globally. As TF Head of Creative and Content I’m responsible for a team of creatives of varying disciplines.Key responsibilities:- Responsible for the creative department within OMD Sweden (P&L, team, culture, processes, tools, creative output, business plan)- Provide strategic guidance and direction to clients and internal teams- New business development – lead creative pitches to secure and maintain strong client relationships- Work collaboratively with senior management and internal stakeholders, making recommendations for changes to the creative function to meet market changes or competitive threats or to support strategic plans



Spoon Agency

• Sweden
• Advertising Services
• 100 - 200 Employee

• Client Director

  • Jan 2016 - Sep 2017

  Spoon is the leading content marketing agency in the Nordic region with 6 offices in 4 countries.Key responsibilities:- Ensure client expectations are exceeded!- Provide support and strategic guidance to clients and internal teams- Build and maintain strong, long-lasting customer relationships- Ensure that we meet our creative, communication and business objectives- Being involved in Spoon’s strategic positioning and new business development

• Project Manager

  • Jun 2015 - Jan 2016

  Spoon is the leading content marketing agency in the Nordic region with 6 offices in 4 countries.Key responsibilities:- Plan, coordinate and direct projects and teams.- Work closely with Client Directors and Business Directors to build successful client relationships and identify new business opportunities.



Shirtonomy.com

• Founder & Business Developer

  • Apr 2012 - Nov 2015

  Co-founded Shirtonomy.com, an online retailer selling made to measure shirts (made in Portugal) in high-quality fabrics (from Italy and United Kingdom) with your unique measurements. Starting Shirtonomy has given me the opportunity to learn online sales from the ground up – including Sales & Marketing strategy, SEO & SEM, Conversion Optimization, Supply Chain, Customer Support, KPI analysis etc. Co-founded Shirtonomy.com, an online retailer selling made to measure shirts (made in Portugal) in high-quality fabrics (from Italy and United Kingdom) with your unique measurements. Starting Shirtonomy has given me the opportunity to learn online sales from the ground up – including Sales & Marketing strategy, SEO & SEM, Conversion Optimization, Supply Chain, Customer Support, KPI analysis etc.



Mindpool - Creative Film Stockholm

• Sweden
• Media Production
• 1 - 100 Employee

• Head of New Business / Partner

  • Jan 2012 - May 2015

  Mindpool is a digital production company based in Stockholm, Sweden, that specialize in commercials, corporate videos and branded content for digital channels. As Head of New Business my role was to identify new business opportunities and implement a marketing strategy for Mindpool.Key achievements:- Initiated a business relationship with key clients such as Nordea, Skandia, Swedbank, Fastighetsbyrån, Villaägarnas Riksförbund, Länsförsäkringar, Empire, Pricerunner, Weleda and Atrium Ljungberg.- Created and implemented a marketing plan and a brand strategy.- Responsible for Mindpool’s digital channels (including SEO & SEM).- Launched a digital newsletter that reaches +3000 marketing professionals.- Author of a whitepaper about creating relevant and engaging Branded Video Content.- Implemented and hosted a number of events/seminars with various partners such as Google.



Market Insight TV

• Media Production

• Founder & Business Developer

  • Jun 2010 - Jan 2012

  Market Insight TV is an online TV channel for professional and institutional investors, money managers, advisors, fund selectors and financial executives seeking the latest investment, market and economic insights. The channel explores some of the most important issues surrounding institutional investing and portfolio management, providing viewers with up-to-date outlooks and perspectives on the economy, global markets, investment research, strategies and opportunities. Market Insight TV is an online TV channel for professional and institutional investors, money managers, advisors, fund selectors and financial executives seeking the latest investment, market and economic insights. The channel explores some of the most important issues surrounding institutional investing and portfolio management, providing viewers with up-to-date outlooks and perspectives on the economy, global markets, investment research, strategies and opportunities.



HQ Fonder

• Investment Management
• 1 - 100 Employee

• Sales Manager

  • Jul 2007 - Sep 2010

  Responsible for planning, implementing and directing the sales activities with key partners in Sweden and Finland. Responsible for planning, implementing and directing the sales activities with key partners in Sweden and Finland.



HQ Global Workplaces

• Investment Banking
• 1 - 100 Employee

• Sales - Structured Products

  • Sep 2005 - Jul 2007